Marketing Manager, Demand Generation

  • Pachama
  • Oct 05, 2021

Job Description

Pachama is looking for a Demand Generation Manager to bring Pachama’s compelling message to Fortune 1000 clients, project developers and the broader market. You will be focused on developing integrated campaigns that attract, engage and nurture prospects. The ideal candidate has a demonstrated interest in climate tech, experience in the latest digital demand generation tactics and a track record of success in unstructured, startup environments. 

Who we arePachama's mission is to restore nature to help address climate change. Pachama brings the latest technology in remote sensing and AI to the world of forest carbon in order to enable forest conservation and restoration to scale. Pachama’s core technology harnesses satellite imaging with artificial intelligence to measure carbon captured in forests. Through the Pachama marketplace, companies and individuals can connect with carbon credits from projects that are protecting and restoring forests worldwide.


  • Design and execute full-funnel lead generation strategies (e.g. events, search, social, display, ABM, experiential) that meaningfully attract, engage and nurture Fortune 1000 sustainability leaders
  • Manage production of high-quality campaign deliverables (digital, video, social, experiential, etc.), overseeing freelance and agency talent where appropriate
  • Adapt foundational messaging to write, edit and proofread copy for promotional materials within marketing campaigns
  • Develop robust performance marketing tests and share and utilize these insights to drive enhanced, personalized client experiences and measurable business results
  • Own lead, marketing-qualified lead and sales-qualified lead metrics

Our Ideal Candidate Will Have Many Of The Following

  • Exceptional verbal and written communication skills
  • Experience executing omni-channel campaigns including: search, display, ABM, remarketing
  • 5+ years experience in performance marketing for a high-growth B2B organization
  • Experience managing large scale digital budgetsHighly proficient in Google Ads (AdWords), CRM systems, marketing automation platforms and related martech
  • Prior experience collaborating with Sales Development and Enterprise Sales teams

Organization Type


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Carbon Accounting & Offsetting