Director, Integrated Marketing - Crop Production Solutions

Director, Integrated Marketing – Crop Production Solutions 

Indigo Ag improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. The company’s scientific discoveries and digital solutions benefit stakeholders across the agricultural ecosystem, including tens of thousands of growers across millions of acres. Working across the supply chain, Indigo Ag is furthering its mission of harnessing nature to help farmers sustainably feed the planet. Indigo Ag is headquartered in Boston, MA, with additional offices in Memphis, TN; Research Triangle Park, NC; Sao Paulo, Brazil; and Basel, Switzerland. www.indigoag.com 

As Director, Integrated Marketing – Crop Production Solutions, at Indigo Ag, you will be responsible for translating digital product innovation and commercial strategy into compelling and effective marketing, with a focus on the Carbon program. You will guide the creative development process and lead the integration of partner, content and other activities to ensure a consistent stakeholder experience and brand alignment. As a crucial interlock between the Crop Production team and the Marketing center-of-excellence, you will lead cross-functionally in order to drive business objectives and brand growth. 

Responsibilities: 

Develop marketing strategies and campaigns that leverage the center of excellence, integrate and contribute to building the Indigo brand and support offer objectives for Indigo’s crop production solutions, including our Carbon programs 

• Drive representation of the offer/solutions level marketing plan as a key component of the overall brand portfolio marketing plan 
• Serve as the focal point who ensures, that the offer solution messaging is compelling and aligns with the overall brand strategy  
• Recommend and initiate marketing activation plans that support strategy based on deep knowledge of key stakeholders and other performance insights.  
• Work with the Digital and Direct Marketing team to define and develop automated customer journeys to engender trust and loyalty as measured by shared YoY goals and other metrics 
• Execute on 3+ campaigns at any given time  

Work with creative teams to develop impactful creative execution 

• Develop insightful creative briefs to bring messaging to life across channels, translating product attributes into compelling benefit-led creative execution 
• Originate ideas and early drafts and lead brainstorms to inspire and accelerate final creative  
• Shepherd creative development process - prioritizing resources, driving towards timelines, and collaborating cross-functionally for accurate representation and alignment 
• Consult with offer and commercial teams on development of additional assets (sales, internal comms, webinars, etc.) to ensure consistency of messaging  

Demonstrate a clear understanding of the business objectives, offer road map, and customer pain points with the ability to act as a marketing leader who strategically drives the offer, brand and demand plans by collaborating with internal stakeholders (the offer, product and commercial teams) and external partners on the Crop Production side of the business  

• Operate as a strategic interlock connecting the marketing team to other key teams in the organization, championing the brand and driving for internal alignment 
• Guide marketing execution at the offer/solution, partner, and brand levels to ensure consistency and alignment across the business 
• Uncover insight, identifying areas where further information is needed, and scoping / conducting research either internally or using third party resources 
• Leverage data to understand performance, identify areas of opportunity and provide strategic direction 

Support strategic partnerships by serving as internal champion and external trusted resource/partner 

• Manage relationships to ensure smooth and strategic planning and execution of co-marketed promotional plans 
• Develop a clear understanding of partner business models, needs, and goals 
• Recommend tailored marketing activations that can be scaled by working effectively with marketing channel team members  
• Suggest and implement optimizations to onboarding and marketing strategy to ensure the efficacy of partnership campaigns  

Understands and embodies our mission & core values:

• Excited by Indigo’s mission; believes that Indigo can fundamentally change the agriculture industry; can clearly articulate passion for our mission and values
• Optimistic and innovative; solution-oriented; shows no signs of cynicism
• Will be widely viewed as someone who personifies our core values, is committed to them, and leans on them when making decisions. 
• Demonstrates a track record of high integrity - doing the right thing, owning mistakes, conducting oneself honestly
• Values, communicates and interacts with others with high levels of transparency and respect
• Collaborates well across functions; creates an inspiring and collegial work environment

Competencies: 

• Creative and strategic thinker able to develop new ideas, programs, suggestions for improvement, with an eye for creative excellence and messaging 
• Agile doer, with the ability to roll up sleeves and get things done quickly 
• Ability to carry and execute a high-quality customer experience 
• Ability to define and execute campaigns with clear goals under short time frames, recognizing opportunities and acting on them promptly 
• Internal / external client management and experience collaborating with senior management  
• Highly organized and detail-oriented, with ability to manage through multiple workstreams simultaneously 
• Strong communication skills - writing & proofreading, story building, and presentations 
• Flexible mindset, able to adjust quickly to changing goals and shifts in responsibilities in a startup atmosphere, and capable of working in high pressure situations with calm resolve 
• Team oriented; Ability to drive results through cross-functional influence and leadership, without directly managing  
• High EQ: humility, graciousness and diplomatic mindset 
• Optimistic believer in Indigo and our mission 

Qualifications: 

• 10+ years marketing experience, including development of product marketing strategies and go-to-market plans in a fast-paced, high growth environment 
• Hands-on Experience building demand programs across multiple marketing channels 
• Strong experience preferred in B2B and B2C product, brand, or partnership marketing  
• Demonstrated relationship management experience with ability to hit business goals 
• Experience managing creative projects on large and small scale 
• Proven ability to leverage strong customer insights to write creative briefs contributing to the development of compelling campaign creative  
• Experience supporting sales teams and sales enablement activities  
• Preferred agility, track record of success across industries / products  
• Agriculture experience preferred  

Indigo is committed to living our values, specifically “creating a work environment where everyone feels respected, connected, and has opportunities to learn and grow.” As part of living our values, we strive to create a diverse and inclusive work environment where everyone feels they can be themselves and has an equal opportunity of succeeding.