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Freudenberg
Digital Marketing Manager Italy Consumer
9 months ago
About the Job
Working at Freudenberg: We will wow your world!
Responsibilities:
Key Responsibilities
Support the Country Marketing Lead in the development and implementation of PAID Digital awareness and communication strategy based on brand objectives
Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIs
Track all media platforms, search platforms (Google, Youtube, Amazon) and campaign analytics from our brand and competition for agile improvement and adaptations of future campaigns ensuring KPIs are met and ROI is achieved needs to be included
Own the OWNED channels (for your area of responsibility), develop SEO strategy and constantly maintain and upgrade the website/shop content in order to create unique user experience and optimize sales
Additional Responsibilities
Develop and implement Paid Social content communication and influencers strategies
Provide direction on messaging and tone when corresponding with consumers via email, phone, and social media to ensure a consistent brand voice across all touchpoints
Lead macro and micro influencers strategy
Identify trends and insights in Digital Brand Management and develop concepts and proposals such as how to optimize relevance, brand fit and overall performance
Build and lead the agency teams (from creative digital agency, central SEO agency, to media agencies), as well as develop and implement local guidelines
Organisation
direct line reporting: local Marketing lead (Country Marketing Manager / Director)
Interactions (internally / externally)
local and regional Marketing departments
global E-commerce
Global Brand, Digital and Communications departments
Local Operations (Countries)
external digital Agencies
Qualifications:
Professional experience and education
Degree in Business Administration with focus on Marketing, ideally Digital Management, Communication or Media management
Minimum 5 years’ experience in FMCG business
Experience and proven track record in digital marketing, media management & SEO
Good technical knowledge of relevant Digital tools for analytics & data management
Social Media platform knowledge and experience
Experience in supervising outside vendors and agencies
Strong copywrite-, content- and video management capabilities
Specific Knowledge
Consumer and customer centricity
Experience in identifying target audiences and running global digital campaigns, landing page content, user funnels and social media content
Ability to think in brands, digital trends and consumer experience
Specific skills
strong business communication (written and oral) & presentation skills
negotiation skills
strong in interpersonal relationship management, working in cross-functional teams and matrix environments
Team player, able to work in mixed teams across different functions
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
FHP di R. Freudenberg S.A.S.About the Company

Freudenberg
<p>Freudenberg e-Power Systems is one of the world's leading suppliers of emission-neutral energy systems for heavy-duty applications. With its experience and expertise in battery and fuel cell technology, the company offers tailor-made solutions, in particular combined systems, for sustainable and economical e-mobility. With over 800 employees, Freudenberg e-Power Systems supports its customers from application development through to production, commissioning and service.</p> <p>The company is part of the global Freudenberg Group, which has four business areas: Seals and Vibration Control Technology, Nonwovens and Filtration, Household Products as well as Specialties and Others. In 2022 the Group generated sales of more than 11 billion euros and employed more than 50,000 associates in around 60 countries.</p>
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