Senior Manager, Digital Marketing & Conversion Rate Optimization
Philadelphia, PA, US... more
Philadelphia, PA, US... more
Job Description
ABOUT US
Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future.
We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. For every year that a customer spends with Inspire Clean Energy, they have a greater impact on climate change than 10 years of strict recycling.
Our rapidly growing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet.
POSITION SUMMARY
The Senior Manager, Digital Product Marketing reporting to the Vice President, Digital will lead the creation, development and implementation of all marketing-led digital product strategies. The Senior Manager will oversee the Inspire marketing site, landing page strategies, multi-variate testing to support marketing test and learn strategy, site-side analytics, SEO and will act as the voice of digital product marketing across the organization.
THE SENIOR MANAGER, DIGITAL PRODUCT MARKETING HAS FIVE MAIN RESPONSIBILITIES
- Manage the digital customer experience on website from homepage through funnel to enhance brand appeal and consideration
- Optimize conversion rate through continuous onsite multivariate testing
- Create unique 1-1 customer experiences through onsite personalization and targeted landing pages
- Manage SEO strategy and reputation management to ensure high search ranking and positive reviews
- Build strong analytics foundation to power data-driven performance enhancements
- Partner with Pricing team to develop offer and pricing strategies that increase conversion rate and LTV
SOME YEAR 1 DELIVERABLES
- Increase ROI through onsite optimizations and rigorous test and learn
- Build strong foundation of marketing analytics
- Evolve website content and storytelling alongside our brand evolution
- Increase conversion rate through landing page testing and optimization
- Increase organic search traffic and improve search ranking
- Improve our customer reviews and ratings through reputation management
SUCCESS METRICS
- Time on site and page views
- Bounce rate
- Conversion
- On time and on budget
- Organic search traffic and search ranking
DESIRED TRAITS
- Data-driven, Analytical
- Curious
- Customer Obsessed
- Technical
- Collaborative
EXPERIENCE
- Must Have
- 5+ years of direct hands-on digital product marketing and SEO experience
- Experience leading site and landing page strategy
- A track record of quantifiable results and successes driving onsite engagement and conversions
- Analytical thinker with hands-on technical know-how to work within a CMS system and manage an A/B testing platform
- Bachelor’s degree
- Nice to Have
- Unique curiosity and experience within cleantech or related efforts in fighting climate change
- Passion for growth and testing & learning
- Customer-obsessed product marketer who is passionate about building unique and relevant experiences for consumers