Product Marketing Manager - HydroForecast

3 months ago
Full time role
$100k-$145k/Year
Remote... more

Opportunity

Upstream Tech is a climate tech software company enabling better decision-making around natural resource management. We have two software products, Lens and HydroForecast, and hundreds of customers. Lens is a cutting-edge remote monitoring platform to support land protection and stewardship, and HydroForecast leverages machine learning to provide accurate and actionable streamflow forecasts for water resource management. 

We are seeking a Product Marketing Manager for the HydroForecast product. In this role, you will help us to craft and broadcast the product's story to the market. You will understand and articulate the product's value proposition and turn that information into compelling messages for customers, prospects, and internal audiences. You will develop a deep understanding of the HydroForecast market, customer personas, business impact, competition, and customer needs. 

Role

This is a fully remote, full-time position. As a Product Marketer, you will be responsible for developing and executing strategic marketing initiatives to drive awareness, adoption, and revenue growth for HydroForecast. You will collaborate closely with cross-functional teams, including product management, sales, and customer success, to craft compelling messaging, create impactful marketing collateral, and execute go-to-market strategies. Early deliverables will include a revamp of the first-call deck with a focus on business impact, crafting new talk tracks to align with various customer personas from end users to executive decision makers, and development of new content for our website.

Responsibilities:

  • Messaging and Positioning: Develop clear and compelling messaging that effectively communicates HydroForecast’s value proposition to target audiences, including energy and water utilities, governments, energy traders, and customers in new markets we may enter.

  • Content Creation: Create a wide range of marketing collateral, including website content, blog posts, case studies, whitepapers, presentations, and sales enablement materials to educate and engage prospects and customers.

  • Go-to-Market Strategy: Collaborate with cross-functional teams to develop and execute go-to-market plans for new product launches, feature releases, and market expansion initiatives.

  • Sales Enablement: Partner with the sales team to develop sales collateral to support the sales process and drive revenue growth.

  • Campaign Management: Work with marketing teammates to launch multi-channel marketing campaigns, including email marketing, social media, webinars, events, and digital advertising, to generate leads and drive customer acquisition.

  • Brand Management: Ensure brand consistency across all marketing channels and materials, and actively contribute to the evolution of the company’s brands.

Requirements:

  • Bachelor's degree in a related field (e.g., marketing, energy, and/or business administration).

  • 3+ years of experience in product marketing or related roles, preferably focused on energy, water, utilities, or enterprise customers.

  • Proven track record of developing and executing successful product marketing strategies and campaigns.

  • Strong analytical skills with the ability to interpret data and insights to drive decision-making.

  • Keen understanding and appreciation for how Enterprise purchasing decisions are made and how to influence those decisions.

  • Excellent written and verbal communication skills, with the ability to craft compelling messaging and content.

  • Creative and strategic thinker with a passion for storytelling and bringing innovative ideas to life.

  • Collaborative team player with the ability to work effectively in a fast-paced, dynamic environment.

  • Work authorization: Candidates must be authorized to work in the United States or Canada without sponsorship from Upstream Tech.

You’d be a good fit if

  • You want to work at a small, impact-focused company. We measure our success with a triple bottom line and put our principles before profits.

  • You're pragmatic and want to get things done without sacrificing quality.

  • You're humble, empathetic, and understand that giving and receiving honest direct feedback helps everyone to grow.

  • You’re a great communicator, and can stay organized and manage your own time.

We encourage you to apply if you don’t meet every qualification. If you’re passionate about conservation and climate tech, we look forward to your application.

Compensation & Benefits

Starting pay for the successful applicant will depend on a variety of job-related factors, which may include job-related knowledge, skills, experience, market location, business needs, other compensation components, and/or market demands. The starting base salary range for this role is $100,000-$145,000/year. 

This role will be eligible for a performance incentive bonus related to individual and company performance, and we also grant new employees equity as part of our compensation package.

We are proud to offer great benefits like 4 weeks of paid vacation and trans-inclusive health insurance plans (along with dental, vision, and life insurance). We want our team to live full lives outside of work.

For more details on benefits and what it’s like to work for Upstream Tech, visit: upstream.tech/careers

Location 

Remote. We conduct business using technologies like Slack and video conferencing. We get together for an annual in-person trip to work, bond, and celebrate our successes.

How to Apply

If interested, please apply via jobs.upstream.tech. 

Applications will be reviewed on a rolling basis.

Upstream Tech is committed to building, supporting, and growing a diverse team. We have a standardized interview process designed to reduce individual bias, and have structured pay scales to prevent inequity. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.