B2B Marketing Specialist (Carbon Markets)

Role: Marketing Associate

Type of Employment: FTE

Reporting to: Head of Marketing

Environment: London - Hybrid or Remote - as long as you are +/- 4 hours from CET and can work CET hours

Salary: GBP up to 45k depending on experience and based on location

Other: We cannot sponsor visas at this time

Please apply even if you do not see yourself meeting every criterion on this job spec. We want to build an inclusive, thriving team that represents the world we want to build and live in. We are led by our Founder/CEO who is a Woman of Colour and deeply values equity and inclusion.

Opna’s Vision

Imagine a thriving, equitable planet where everyone actively participates and benefits from building projects that contribute to a low-carbon economy, safeguarding our environment, and combating climate change. At Opna, we want to make this vision a reality - by unlocking the needed capital for every high-quality climate project that addresses climate change with speed, scale, and equity.

Urgent Challenge

We stand at a pivotal moment in the fight against climate change. We must rapidly undo the centuries-long impact of fossil fuels. This demands an unprecedented infrastructure revolution - we must rapidly scale high-quality climate projects that remove and reduce carbon dioxide from our atmosphere. High-quality carbon removal projects, from afforestation to biochar, to newer/frontier technologies encounter formidable barriers in accessing necessary financing - that’s where Opna comes in. We’re combining data, financing innovation, and technology to help high-quality climate projects access right timed, right sized financing, anywhere in the world.

Our Solution

Opna offers a software platform for climate-action-committed companies to de-risk the financing and procurement of high quality carbon removal.

The world’s leading climate-action committed companies are moving away from simply buying carbon credits, to directly financing and procuring from high quality carbon removal projects. Thousands of other companies, big and small must follow suit, but simply do not have the in-house resources, expertise, or large budgets to contract with projects in a cost-effective, transparent, and knowledgeable way.

Opna’s software lowers the barrier for new and existing carbon removal buyers to access and scale their carbon removal programs in a de-risked, transparent and cost efficient manner. This in turn, helps solve the massive financing gap for carbon removal projects and brings net-new supply of high quality carbon projects to the market.

Our Team

We are HQ’ed in London which is where the majority of our team work but also have team members in Berlin, Barcelona and Zurich. Collectively we have deep experience and expertise across capital markets, carbon markets, startups, climate tech, climate finance, and FinTech. We hold each other accountable and give regular and open communication. We share our optimism for finding solutions to climate change. We’re gritty and actively practise empathy. We are serious about our work, but don’t take ourselves too seriously!

We are backed by leading multi-stage and climate tech VCs such as Atomico, Pale Blue Dot, My Climate Journey and supported by unicorn founders and accomplished operators from Klarna, Stripe, Eventbrite and Kinnevik amongst others.

Requirements

Your Mission

We are looking for a highly motivated, scrappy, fast-learning and climate-inclined Marketing Associate who has solid brand and performance marketing experience across the marketing and comms mix. This person will be an enthusiastic all rounder, someone comfortable wearing multiple marketing hats from content design through to SEO optimisation, and happy collaborating effectively across our fast-paced high growth team.

Responsibilities:

1. Content creation & brand assets: Create engaging, dynamic and insightful content, harnessing your eye for design and storytelling capabilities to tell our story across social media, blogs, newsletters, website and other touch points, aligned with Opna's content strategy
2. Calendar & channel management: Own the content calendar and identify ways to enhance our channels (eg website, social, email marketing) through new content, optimising content, SEO strategies and initiatives to boost traffic and engagement
3. Performance analysis & optimisation: Track and analyse activity performance using key metrics to identify ways to improve and create reports / insights to assess the effectiveness of content and other activity
4. Event planning & coordination: Help plan and coordinate events hosted by Opna (eg webinars, breakfasts) and manage our attendance and presence at industry events
5. Collaboration & support: Help create sales collaterals, including decks and case studies and support with adhoc requirements across the rest of the team

Requirements:

• Bachelor's degree in related field (climate focused or marketing/comms focused)
• Minimum 3 years experience in a marketing or a related role, ideally in a 0-1 or fast growth startup
• High level of creativity, storytelling and a keen eye for aesthetics and detail
• Experience with marketing tools (LinkedIn, Canva, Notion, Buffer, Hubspot, Google Analytics)
• Native-level fluency in English
• Genuine interest for working in climate
• Strong communication and interpersonal skills
• Ability to work independently and as part of a team
• Decent level of understanding with analytics and data
• Self starter attitude who takes initiative but also happy to take direction
• Excellent organisational and time management skills
• Goal-oriented with a demonstrated ability to meet or exceed targets

Strongly preferred:

• Previous experience in a startup
• Experience working in climate/carbon
• SEO, data and analytics experience
• Comfortable operating with startup tech tools such as Figma, Gsuite, Slack etc

Character:

• Extreme sense of ownership and urgency to get stuff done, to a high standard
• Thrives on clear communication and expectation setting 
• Thrives with high accountability, high visibility, and high-impact career
• Confident in their ability to proactively collaborate and be autonomous
• Resilient, hard working, and robust to changing environments
• Will roll their sleeves up and fight the fires when needed
• Wants the scrappiness that’s the hallmark of early-stage startups while holding high the importance of rigour and robustness in delivering quality solutions for clients

We think you will thrive here if...

• You want to dedicate your skills and experience to solving climate challenges - We are an early stage company building in a nascent market.
• You care deeply about customer and business needs and see technology as the most effective way to solve them. 
• You can prioritise effectively
• You want to, and are comfortable working in an early stage/resource constrained environment, where your role may stretch beyond the initial remit.

Interview Process

We aim for this process to be swift, pragmatic, and friendly!

• Internal screening with Head of Marketing
• Video call with Head of Marketing and Chief of Staff
• Practical assessment and debrief with Head of Marketing, Chief of Staff and one other
• Meet the team (CEO + GTM, Product)
• References to Offer 

We know that diversity is multifaceted and intersectional, and we want to build a company where different identities and perspectives can come together to deliver on our mission and vision. We are a venture-backed company founded and led by a woman of colour. 75% of our team today has their roots in the global south, and a majority of our investors identify as women. We speak English, Hindi, Spanish and French across our team.

Benefits

UK benchmark salary, 25 days holidays + bank holiday's, pension, home working set up allowance.