Associate Director of Marketing Operations

Who are we?

Sidewalk Labs is an urban innovation company that tackles cities' greatest challenges. We create products and solutions, invest in new companies, and help developers build more sustainable, innovative, and equitable places around the world. Our ambitious vision requires us to push ourselves beyond conventional thinking, and we work hard in pursuit of our mission. Our cross-disciplinary team consists of experts from real estate, urban planning, government, finance, technology, and engineering, among other backgrounds.

Our urban innovations include Delve (a generative design product that empowers real estate teams to design better, faster, with less risk), Mesa (an easy-install kit for commercial buildings that cuts energy costs, improves tenant comfort, and simplifies building operations), Pebble (a low-cost vehicle sensor to help manage parking and curb space), and Affordable Electrification (a new way to manage home energy use to meet a customer’s monthly budget). We're also developing an offsite construction company that can deliver high-quality mass timber buildings for more sustainable living and working.

With the potential to radically improve quality of life in cities for all, our work is both exciting and complex. We are working to achieve something unprecedented — help us build it!

We are looking for an Associate Director of Marketing Operations to help us build and operate a marketing technology stack and performance management for brand-level and demand generation initiatives.

In this role, you will report directly to Sidewalk’s Head of Marketing. You will be an integral part of Sidewalk’s Policy, Communications, and Marketing team. Day-to-day, you will work with the teams across our product portfolio to create an end-to-end marketing funnel that mirrors objectives within the sales pipeline, and implement a campaign tracking framework. You will advise and execute on initiatives pertaining to campaign tracking, lead management, database segmentation, external resource management, and budget management.

We have multi-tiered go-to-market plans, with consideration for each product under the Sidewalk Labs portfolio. This newly-created role will be pivotal in helping us manage multiple stakeholders and find the balance between standardization and customization with related marketing technologies and processes.

What You Will Achieve

After 1 month you will have

• Established relationships with functional colleagues in product marketing and cross-functional teams, including sales, finance, and legal.
• Developed an understanding of the product businesses and growth goals for the remainder of the year and upcoming year
• Audited current stack and advised on purchase and implementation of marketing technology solutions needed across the organization
• Developed systems architecture for marketing campaigns planning, execution, and reporting in partnership with product marketers

After 3 months you will have

• Taken ownership of multi-channel marketing campaigns set up and nurture flows intended to engage & convert clients & prospects
• Partnered with product marketers and sales/business development colleagues, as appropriate and provided baseline analysis and plan to fill data gaps, as needed
• Developed templates for agency briefing and product marketing freelancer/ contractor SOWs
• Demonstrated ability to manage high-volumes of requests and troubleshooting needs and develop methods to establish, streamline, and improve internal workflows and processes
• Begun tracking ROI of marketing activities to ensure effectiveness and recommendations for continued investment

After 6 months you will have

• Become adept with growth terminology and communication, i.e. TCV (total contract value) and CAC (customer acquisition costs)
• Proven best agile practices to deploy marketing capabilities within new product businesses and continuously improve how more established product businesses work

After 12 months you will have

• Advanced capabilities to lead account-based marketing efforts, as applicable
• Convened product marketers for quarterly planning, budget review and assessment cycles
• Developed Marketing Community of Practice knowledge wiki

What We Expect

Ideally, you will have:

• 5+ years of direct marketing operations experience including building and maintaining marketing processes and technology integrations across a full stack. Bonus if you have a startup technology background.
• 3+ years of email marketing systems experience (Marketo, Pardot, Eloqua, etc.) Bonus if you have strong knowledge of GDPR and email privacy laws in relation to global B2B email marketing
• 3+ years of CRM experience, specifically Salesforce, and a knack for database structure, hygiene, and analytics
• Ability to create a vision that allows us to scale, automate, and more effectively use data
• A methodical approach to finding solutions that will work well into the future as we incubate and launch other products and businesses

Subject matter expertise

• You have a background in B2B Marketing operations for early-stage products. You should be able to quickly develop a deep understanding of our B2B marketing objectives, and formulate strategies that build the functional capacity
• You have experience with different digital and offline marketing channels (social, events, email, etc.)

Team player

• You have a demonstrated ability to work well with others.
• You’re able to motivate people to get the job done.
• You take initiative and loop in the right stakeholders to execute well.
• You’re excited to be part of a team and work together.
• You are committed to creating more equitable and inclusive outcomes both in the workplace and in the work you do.

Critical thinker

• You’re able to fluidly analyze underlying logic, question arguments, and weigh multiple perspectives.

Excellent communicator

• You have strong written, verbal, and presentation skills. You’re able to produce high-quality structure of campaign management and stakeholder engagement.

Flexibility

• You can work at two levels. In this role you will own and execute on both high-level strategy and detailed execution. All of it is crucial to deliver on our vision and mission. We expect you to have a roll-up-your-sleeves-and-dive-in attitude all the time. This is a startup: your scope will change and stretch, and you’re happy to roll with the punches.

We are very excited to hear from you.

Sidewalk Labs is proud to be an equal opportunity employer. We actively seek applicants from underrepresented communities. Even if you are not 100% sure you are right for the role, please apply and we will be happy to consider your application. All employment is based on merit and business need, and we respond to each application we receive.