Business Development and Market Insights Manager

Role Overview: Drive Growth with Data, Shape Strategy, and Elevate Customer Relationships

Are you a strategic thinker with a passion for data-driven growth and a knack for building customer relationships? As the Business Development Manager, you will partner with three dynamic SFT businesses, leading a data-centric approach to sales and strategy that broadens our market reach, boosts revenue, and strengthens customer connections. You’ll harness the power of data analytics to uncover market insights, evaluate performance, and fine-tune our strategies for measurable growth.

In this role, you’ll not only contribute to business expansion but also mentor and empower our sales professionals, ensuring they have the analytics tools and strategies needed to succeed. If you thrive on using data insights to drive decisions and enjoy working in a fast-paced environment, this is the perfect opportunity to make a lasting impact.

Why This Role is Exciting
As a Business Development Manager at SFT, you’ll be at the forefront of using data to drive impactful decisions. From developing customer strategies based on insights to mentoring teams on leveraging data, your contributions will shape our growth and success. This role is ideal for a growth-minded leader who thrives on using data to make a measurable difference in a company with ambitious goals.

Responsibilities / Tasks

• Data-Driven Growth Strategy Development:

  • Coordinate, plan, and execute division-wide strategies focused on revenue growth and positive customer experiences, using data analytics and insights to guide decision-making.
  • Identify key growth areas including markets, applications, products, channels, and strategic partners by analyzing industry trends and performance metrics.

• Market & Competitive Analysis:

  • Conduct in-depth industry research and competitor analysis to create data-backed sales solutions and optimize positioning.
  • Develop an understanding of relevant analytics and competitive metrics, using insights to inform strategic positioning and revenue growth.

• Cross-Functional Collaboration:

  • Work with finance, marketing, and product teams to define growth strategies and market needs, using data to provide accurate forecasts, budgets, and targets.
  • Collaborate with sales teams on data-driven targeted campaigns, lead generation, and prospect nurturing to maximize market reach and optimize sales funnels.

• Customer-Centric Strategy & Market Expansion:

  • Engage with customers to understand their needs, identifying any gaps in our product portfolio or sales approach to enhance our offerings.
  • Represent SFT at industry events, trade shows, and exhibitions to promote the brand and build relationships with key stakeholders.

• Contract and CRM Management:

  • Ensure all sales contracts comply with corporate and legal standards, overseeing CRM system development, analysis, and reporting for data consistency and performance tracking.

• Marketing & Digital Strategy Execution:

  • Use data analytics to support the development and execution of digital marketing campaigns, brand positioning, and social media strategies to drive customer engagement.
  • Manage the planning, execution, and measurement of marketing events and campaigns, ensuring alignment with division goals and using metrics to refine strategies.

• Field Sales Team Support & Coaching:

  • Coach and support sales teams in generating pre-qualified leads and using data insights to improve lead quality and conversion rates.
  • Evaluate potential customers’ suitability for SFT’s strategies, using a data-driven approach to make decisions on commercial engagement opportunities.

Your Profile / Qualifications

• Bachelor’s degree in Business, Engineering, or Finance, marketing is required
• MBA preferred.

Professional Knowledge and Experiences

• Experience:

  • Minimum of 5 years in business development, sales, or a related role with a proven track record in achieving growth targets.
  • Experience in leading process changes and navigating matrixed organizations.
  • Background in product/business management or marketing principles and tools.

• Technical Skills:

  • Strong market analysis and competitive strategy capabilities.
  • Financial and budget management proficiency.
  • Project management expertise and CRM skills.

• Soft Skills:

  • Excellent communication, problem-solving, and creative thinking skills.
  • Strong negotiation, networking, and customer relationship management abilities.
  • Effective multitasking and prioritization skills in a fast-paced environment.
• Travel 50% - 75% for the first 12 - 18 months. 50% - 60% there after, depending on business needs. This role will be required to be in the office 1-2 weeks a month.

 

GEA offers competitive pay and great benefits.

• 11 Paid Holidays
• PTO - Paid Time Off
• Medical Plans
• Dental Insurance
•  Vision Insurance
• Health Savings and Spending Accounts
• Tuition Reimbursement
• 401k with excellent employer match
• Wellness Incentive Program
• Employee Assistance Program

Additional Benefits

• Opportunity for career growth within a dynamic, collaborative environment.
• Work in a role that leverages analytics and market insights to make a meaningful impact on company growth.
• Contribute to the development and success of a dedicated sales team through training and mentorship.

GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, world view, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified.

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