Product Marketing and CRM/Lifecycle Marketing Manager (1-year maternity cover)
We are looking for a highly motivated and experienced Product and CRM/Lifecycle Marketing Manager for a maternity leave cover.
As the Product Marketing & CRM Manager reporting to the CMO, you’ll play a crucial role in creating and managing marketing strategies that facilitate user engagement, retention, and long-term loyalty to Ecosia. Working at the intersection of product and marketing, you will develop campaigns that communicate Ecosia's value proposition, use data-driven insights to tailor the user journey and implement CRM strategies to strengthen our relationship with users.
This position calls for a mix of leadership, creativity, analytical skills, and an enthusiasm for creating impact.
What you'll do
Product Marketing
Develop Go-To-Market Strategies
Craft and implement go-to-market plans for new features, updates, and product releases, ensuring alignment with the brand strategy.
Collaborate with Product and Engineering teams to understand and communicate Ecosia’s unique product differentiators.
Refine Audience Segmentation & Personas
Refine user personas to shape product positioning and tailored campaigns.
Utilize data analytics and user feedback to refine target audience segments and improve user journeys.
Market Analysis & Competitive Positioning
Research to stay current on competitor strategies and user trends, identifying opportunities for product improvements and differentiation.
Work closely with Analytics to monitor user behaviors and adapt marketing strategies for maximum engagement.
Messaging & Content Strategy
Develop messaging that emphasizes Ecosia’s climate impact and aligns with our brand values.
Support content creation for product updates, blog posts, social media, and other channels in collaboration with channel leads to strengthen user engagement and education.
CRM and Lifecycle Marketing
CRM Strategy Development & Execution
Design, implement, and optimize CRM campaigns that nurture user loyalty and reinforce Ecosia’s mission of climate action.
Develop segmentation strategies for email, push notifications, and in-app messaging to increase user engagement.
User Retention & Engagement Initiatives
Design and support programs that encourage ongoing usage and retention, including seasonal and event-based campaigns.
Implement personalization strategies that highlight Ecosia’s environmental impact for each user.
Data-Driven Analysis & Optimization
Utilize CRM tools to evaluate user engagement metrics and adjust campaigns based on performance.
Conduct A/B testing to improve communication effectiveness and report on CRM impact to key stakeholders.
Cross-Functional Collaboration
Work closely with Brand & Comms, Local Markets, and Creative teams to align CRM initiatives with wider marketing campaigns and seasonal pushes.
Collaborate with Product and Engineering to integrate CRM insights into product development for enhanced user experiences.
What you bring
7-10 years in Product Marketing, CRM, or Lifecycle Marketing, preferably within a digital consumer product or e-commerce environment.
Proficiency with CRM platforms (e.g., Braze, HubSpot), data analytics tools, and marketing automation. Working knowledge of HTML for emails, being able to amend code from templates.
Comprehensive data mindset with a proven ability to interpret and act on data insights. Ability to analyze and report on campaign performance, using data to continuously improve and optimize marketing strategies, user segmentation, and messaging.
Excellent verbal and written communication skills, with the ability to distill complex product features into compelling narratives.
Ability to create innovative campaigns that engage users and communicate Ecosia’s environmental impact.
Advanced written and verbal communication skills, with copywriting experience. Written English should be native level.
Ability to work individually and as part of a team in a fast, deadline-sensitive environment.
A clear commitment to climate action and sustainable living.
Why Ecosia?
What if your job made a real difference in the climate crisis? Join Ecosia and help plant millions of trees where people and ecosystems need them most.
We are a diverse team, committed to equality, equity, and inclusion, with members of various backgrounds: sexual orientations, genders, ages, races, ethnicities, nationalities, physical and mental disabilities, family structures, and religions.
We offer you the opportunity to balance work with other parts of your life. (Flexible working hours, 30 vacation days/year on a five-day week, designated Focus Times, remote work options) (not applicable to freelance contracts + different labor laws apply in other countries).
Moving to Berlin for the first time? We welcome everyone and offer relocation support and visa/work permit assistance to new employees and their loved ones coming from abroad and within Germany (applicable for unlimited contracts).
Our green benefits program, including subsidized public transport cards and bike inspection services, supports your sustainable living choices, varying by location (not applicable to freelance contracts).
We support your professional growth through monthly learning days, hack days, online and physical libraries, a 2000€ development allowance per year, continuous feedback, etc. (not applicable to freelance contracts).
Q&A
How many people work at Ecosia?
116 (November 2024) - our departments include Engineering (incl. Platform), Product (incl. Design & BI), Marketing, Trees, Operations, and People and Culture.
Where is Ecosia based and what kind of a work set-up do we have?
We are a remote-friendly company with one office in Berlin-Wedding. People come to the office or work from home per their wishes and/or circumstances. Some roles require presence in the office at least from time to time. The Talent Partner will tell you more.