Marketing Specialist
At Air Products, our purpose is to bring people together to reimagine what’s possible, collaborate and innovate solutions to the world’s most significant energy and environmental sustainability challenges. Grow with us as we embark on building tomorrow together by being the safest, most diverse and most profitable industrial gas company in the world.
Reimagine What’s Possible
We are looking for a dynamic Marketing Specialist to join our team in Belgium and play a key role in driving growth and engagement in the energy and industrial sectors. In this role, you will support our business growth by creating and nurturing new leads across various platforms, including social media, and executing strategies tailored to local markets. You will help shape and implement go-to-market strategies for new and existing offers, ensuring that our products and services reach the right audience with maximum impact. Working closely with cross-functional teams, you will help increase our market share and brand awareness in alignment with business strategy.
Key Responsibilities:
Generate and qualify leads through social media and other channels.
Define and execute local strategies for market entry and growth offers.
Develop tailored value propositions and campaigns with cross-functional teams.
Track and repot on all activities, ensuring strong ROI and budget management.
Optimize digital campaigns on platforms like SEO, Google Ads, and social media.
Drive market share growth in targeted segments and products.
Manage product lifecycles locally, from launch to end-of-life.
Ensure brand consistency and strengthen brand presence with impactful messaging.
Qualifications:
Bachelor’s degree in Marketing, Communication, Business Administration, or a related field.
Proficiency in French, Dutch, and English (required).
Strong knowledge of digital marketing, including SEO, Google Ads, social media, and content marketing.
Experience working with cross-functional teams and executing multi-channel marketing strategies.
Excellent analytical, communication, and project management skills.
Why Join Us?
This is a fantastic opportunity to be part of a forward-thinking company shaping the future of energy. You’ll work alongside industry experts and contribute to impactful projects that make a real difference.
What’s in it for you!
As a strong global business, Air Products affords employees the opportunity and freedom to move between roles, countries, and specialisms to find the right career path for them.
We offer:
Flexibility - we understand everyone has commitments outside of work and offer flexible work arrangements to help you manage all those commitments. Depending on your job or location, several options are available.
Learning and development opportunities – providing resources and tools to help you realize your full potential.
A competitive salary – that recognizes the experience, skills, and abilities you bring to the company.
A committed approach to sustainability – giving you peace of mind that you are working for a business that cares deeply about the environment and has set related performance goals.
A positive experience – from recruitment to onboarding, development, and retirement. You will know you belong and matter at every stage.
At Air Products we recognize that starting a new job isn't a light decision. To ensure an easy transition, we have built an outstanding onboarding experience to integrate you as our brand-new employee into your new role and the wider organization.
#LI-LW2
We are the world’s largest hydrogen producer with over 80 years of industrial gas experience. We are hydrogen and industrial gas experts delivering safe, end-to-end solutions, investing in real, clean energy projects at scale, and driving the industry forward to generate a cleaner future.
At Air Products, we work in an environment where we put safety first, diversity is essential, inclusion is our culture, and each person knows they belong and matter. To learn more, visit About Air Products.