Website Manager (Hybrid)

The Website Manager will be responsible for the overall management, development and optimisation of Fastmarkets’ website. This role will ensure the website is user-friendly, visually appealing, optimised for search engines and effectively supports our business objectives.

PRINCIPLE ACCOUNTABILITIES

Web Development and Design

• Oversee the development and maintenance of the company website
• Work with web developers to ensure the website is functional and up-to-date
• Respond to and troubleshoot website issues, working with key stakeholders across the business
• Regularly conduct content audits to eliminate redundant and/or duplicate information
• Support Fastmarkets’ product and go-to-market strategies
• Create and enhance customer journeys for Fastmarkets’ different personas, using insights and qualitative and quantitative data

User Experience and user Interface Design

• Ensure the website provides a positive user experience and meets accessibility standards
• Conduct usability testing and analyse user behaviour to identify areas for improvement
• Implement design changes and enhancements to improve user engagement and satisfaction
• Identify new tools and plug ins, geared towards conversion rate optimisation – such as lead capture, cookie management, personalisation tools, chatbots and similar

SEO and content management

• Optimise the website for search engines to improve search rankings
• Manage and update website content, ensuring it is relevant, engaging and aligned with SEO strategies
• Work with the marketing and content team to develop SEO-friendly content

Website analytics and performance

• Use GA4 to monitor website performance
• Analyse data to identify trends, user behaviour and areas for improvement
• Provide regular reports and actionable insights to stakeholders
• Optimise website performance including site speed, mobile responsiveness and overall site health
• Ensure the site complies with data protection regulations and industry standards

Testing & optimisation

• Implement a testing schedule including A/B and multivariate testing to evaluate the effectiveness of the different website elements. Use results to drive data-driven decisions.

Collaboration and project management

• Collaborate with your colleagues across marketing, editorial and tech to support website related projects
• Work closely with the events team at Fastmarkets, ensuring their requirements are part of your roadmap
• Coordinate with external vendors and agencies as needed

KEY INTERFACES

• Product Marketing | Content Marketing
• Editorial
• Product
• Tech & IT
• Commercial
• Events