Marketing Finance Manager

  • Aspiration
  • 1765 E 45th St, Los Angeles, CA 90058, USA
  • Nov 20, 2021

Job Description

Aspiration is in the business of fighting the climate crisis. We help people and businesses build sustainable impact into what they do every day by making it easy, automated, and powerful -- whether it is in the ways people spend and save their money or the ways businesses engage their customers and employees. The estimated cumulative climate impact of the Aspiration community thus far is the equivalent of taking every car in the state of Wyoming off the road for a year. Aspiration is a certified B Corporation and, in fact, has been named to the “Best for the World” list of the top five percent of highest scored certified B Corporations four years in a row. Aspiration has raised over $250M in funding to date and is growing quickly.
As the Marketing Finance Manager at Aspiration, you will work closely with the Marketing and Growth team leaders to drive financial planning, introduce consistent KPIs, and provide quantitative rigor to enable the company to achieve revenue, profitability, and volume targets. 
Aspiration Values
Action: We take initiative. We are doers, not bystanders.
Boldness: We don’t tinker, we transform.
Customer-Centered: Our customers are at the core of our business. Delivering for them is our North Star.
Diligence & Dedication: We do what we say we’re going to do, when we say we’re going to do it.
Entrepreneurial: Act like an entrepreneur not an employee, generate results for the company and customers everyday.

What You'll Do

  • Partner with the Marketing and Growth teams to develop budgets, determine KPIs, and grow ROI  
  • Provide business case support on new marketing programs and initiatives 
  • Assist the marketing team in optimizing spend mix to yield maximum ROI by channel  
  • Generate insights from deep dives to guide marketing and product initiatives
  • Assist in developing and refining a process to track marketing spend and serve as the partner to Marketing and Accounting teams in preparation of the monthly financials 
  • Collaborate with the Business Intelligence and Growth teams to develop and maintain data reporting dashboards that provide actionable insights to the business
  • Forecast Marketing spend and resulting customer acquisition
  • Prepare monthly budget vs. actuals variance analysis and review the results with CMO/marketing leads
  • Own and refine the customer volume forecast models
  • Develop and refine metrics to measure and improve conversion from lead to paying customers
  • Develop and refine the methodology for the lifetime customer value calculation
  • Support various ad hoc financial analytics

What You'll Bring

  • 5-10 years of relevant experience in Finance or relevant analytical field
  • Demonstrated ability to influence decisions through effective verbal and written communication, logical reasoning, and the presentation of alternatives
  • Exceptional business judgment capable of driving a diverse organization to the right results with a focused, pragmatic approach
  • Analytical expertise to understand and interpret financial models and analysis
  • Ability to collaborate and work with multiple internal and external constituencies
  • Ability to be a thought-partner with senior leaders
  • Superb organizational and planning skills
  • Preferred Qualifications:
  • MBA degree or equivalent years of experience
  • Experience in Marketing analytics
  • Proficiency in SQL and data visualization software such as Looker or Tableau

What You'll Get

  • Making an impact for a company with a mission of transforming the financial industry and the lives of millions
  • Competitive salary and equity incentives
  • Robust healthcare plans, 401K and unlimited vacation time
  • Diverse & inclusive culture

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