Content Marketing Manager

  • Pledge
  • London, UK
  • Nov 22, 2021

Job Description

ABOUT PLEDGE

Pledge makes it simple for businesses of every size to understand and manage the climate impact of their products. By providing tools and infrastructure, we automate the delivery of climate solutions - such as footprint measurement, reduction and offsetting - into customer journeys.

We're on a mission to make businesses climate aware and help accelerate their transition to net zero. Pledge was founded in 2021 by early employees of Revolut and the co-founder of Freetrade.

ABOUT THE ROLE

As Pledge’s first Content Marketing Manager, this person is an excellent writer who will be responsible for the creation of messaging and outward-facing content to effectively influence Pledge’s target audiences. You will build the complete content strategy map for the company including the creation of talking points, press releases, social media and blog posts, briefing documents, public facing presentations, website and customer collateral and thought leadership. . You will preserve the company’s tone and voice throughout all public facing placements and proofing and editing a wide range of documents.

Reporting to the Head of Marketing, the Content Marketing Manager will own the complete strategy and execution end-to-end. You are expected to work cross-functionally and collaborate with sales, marketing, and product teams to build a fully integrated content go-to-market strategy that spans the full marketing lifecycle and business objectives.

You will also bring creativity to the role and drive inspiration and education by presenting Pledge in fresh, innovative and impactful ways. To be successful in this role, you’ll need self-motivation, a strong ability to focus and a dedication to success. Self-driven and passionate people thrive at Pledge!

Key Responsibilities include, but not limited to

  • Be the company’s content evangelist and engine. Define, develop and create the overall content strategy for the field and company.
  • Develop unique, engaging, solution-oriented content that can scale, while maintaining brand and product standards, voice, and style.
  • Create content and marketing deliverables across the website, ebooks, email, blog, educational guides, testimonials, presentations, videos, opinion papers, social media pieces, press releases and other marketing formats.
  • Drive content marketing programs and for cross-functional or cross-team projects.
  • Conduct content-focused tests through channel marketing activity and scale results to improve content engagement.
  • Evaluate content metrics and iterate based on results.
  • Interview customers and partners for testimonials and case studies to help us better address their needs through content.
  • Drive productive partnerships with teams across Pledge to ensure our content continually raises the bar, while reaching our business objectives.
  • Investigate and understand audience pain points to turn them into insightful, action-driving content.
  • Manages and executes a content creation calendar of thought leadership opportunities

The Ideal candidate has:

  • Knowledge of sustainability, energy markets, green tech and climate change
  • Significant proven experience in marketing in a creative writing-focused role developing content in English
  • Experience in - and a passion for - a wide range of content creation
  • Expert writer and editor
  • Highly organised - able to run multiple content creation streams in parallel and produce excellent products, on deadline
  • Diplomatic - able to work with a number of spokespeople, finding balance between individual voices and styles and the company’s voice and style
  • Creative storyteller
  • Ability to think strategically while being hands-on, organised, and detail-oriented
  • Able to thrive in an agile and fast paced environment, balancing strategy and execution as needed
  • Excellent written and verbal communication skills
  • Experience using data and metrics to measure impact and determine improvements
  • Professional experience in marketing
  • Experience using tech solutions to manage and measure content
  • Strong project management, creative thinking, and analytical skills

WHAT WILL MAKE YOU SUCCESSFUL

  • You share Pledge’s mission to help businesses make a positive environmental impact
  • You can work autonomously and take ownership with a high degree of integrity
  • You operate best without lots of bureaucracy
  • You have an obsession for solving customer problems and get excited about spending time with users of your products
  • You approach work in a logical way and operate from first principles

BENEFITS

  • Stock options - we are all owners of Pledge
  • Competitive salary
  • 25 days holiday (excl. bank holidays)
  • Pension plan
  • Private health insurance
  • Flexible and remote working arrangements
  • Learning and development budget for books, courses, and conferences
  • All the tech you need to perform
  • Yearly offsite and team building events

Organization Type

Company

Organization Size

1-10

Sectors

Carbon Accounting & Offsetting, Carbon Removal & Utilization Engineering, Transportation

Drawdown solutions

Biochar Production, Biomass, Tree Plantations (on Degraded Land), Tropical Forest Restoration