Manager, Marketing

Purpose for the role:

To plan and execute marketing deliverables for Masdar in line with the marketing and communications strategy.

Responsibilities:

• Support the Head, Marketing & Events in delivering the annual marketing strategy to meet business objectives.
• Develop and implement comprehensive marketing campaigns across various channels, including digital, social media, email, and events.
• Collaborate with cross-functional teams, to ensure cohesive and effective campaign execution.
• Manage campaigns and assets for Masdar and its strategic initiatives ( videos, creatives, etc)
• Manage campaign budgets, ensuring cost effective allocation of resources.
• Coordinate with external vendors and media partners to enhance campaign reach and impact.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization. Prepare detailed reports on campaign outcome and present the findings to senior management
• Identify and establish strategic partnerships with potential partners to enhance brand visibility and support marketing initiatives.
• Work with the Procurement team to negotiate sponsorship agreements, ensuring mutually beneficial terms and alignment with the company's marketing goals.
• Oversee the execution of sponsorship activities, working closely with events team on event planning, promotional campaigns, and performance tracking to maximize sponsor engagement and ROI.
• Develop and maintain strong relationships with media and creative agencies to ensure alignment with brand objectives and campaign goals.
• Oversee the planning, execution, and optimization of media and creative strategies, ensuring timely delivery and high-quality output.
• Coordinate RFPs and agency tenders.
• Monitor agency performance and retainers, track key metrics, and conduct regular reviews to ensure continuous improvement and accountability
• Contribute to the continuous awareness, ranking and enhancement of the brand, including brand identity, core values, unique selling points as well as brand guidelines and visuals in order to ensure a compelling brand that is consistently represented and promoted.
• Contribute to building the brand reputation and equity of Masdar through working on a customer experience program, and ensuring that all digital media platforms are leveraged.
• Support digital communications plans for the implementation of projects and activities related to the continuous enhancement of Masdar’s presence in digital media in order to continue building brand awareness and loyalty
• Contribute to recommending and monitoring the unit budget yearlong so that the business is aware of areas of unsatisfactory performance against the budget and so that performance improvement opportunities are capitalized upon.
• Ensure relationships with service level providers are managed smoothly and effectively in a way that guarantees that Masdar is provided with quality and timely services, in line with relevant service level agreements.
• As and when required by management, personally manage key relationships/negotiations with relevant internal and external stakeholders in order to ensure the negotiation and agreement of favourable deals and agreements that safeguard
• Organize and supervise the activities and work of the unit’s team to ensure that all work is carried out in an efficient manner which is consistent with operating policies and procedures.
• Manage the unit’s team by overseeing their performance management, recruitment, training and development to ensure high levels of engagement and competence and motivated work environment.
• Contribute to the continuous improvement and implementation of unit systems, policies and procedures covering all areas of activity so that all relevant procedural/ legislative requirements and standards are fulfilled while ensuring that policies and procedures support the delivery of the strategy.