PR Manager, Consumer Products- US

Who is Bird

Bird is on a mission to bring environmentally friendly transportation to everyone. Our products, services, and people share one common goal: to make cities more livable by reducing gas-powered car usage, lowering carbon emissions, and improving the safety of all road users.

We are relentless in our pursuit of better—for our riders, for our partners, for our employees, and for future generations. Our award winning electric vehicles help millions of riders take carbon-free trips in more than 300 cities globally. And our teams push boundaries and challenge the status quo in pursuit of a brighter future.

We’re looking for a consumer product PR whiz to join the US PR team, reporting to the Director of PR and Communications for the US. The PR Manager, Bird Consumer Products will lead storytelling and communications for our growing fleet of micro electric vehicles designed for private ownership.

The right person is passionate about placing stories about our consumer product line up in consumer and lifestyle spanning print, online and broadcast media. We are looking for someone who still gets that tingling feeling when landing some "ace" coverage.

In this role you will not only pitch stories but you will identify and create story opportunities by engaging with different stakeholders across the business who are focused on scaling our consumer products business.

The ideal candidate will be comfortable rolling up their sleeves and hustling to get the job done. We value grit, integrity, and pushing the limits of what’s possible. You’re a problem-solver and solutions-oriented, bringing fixes to every roadblock and never getting too precious with your ideas.

Responsibilities

• Drive earned media coverage centered around Bird's consumer product line - event engagements, new product launches, trend pitching, product reviews programs, trendjacking
• Identify and create story lines to pitch to media that amplifies Bird's consumer product line
• Partner with retail and distribution partners on joint and complementary PR activities
• Work cross-functionally with the Marketing, Content, Social and Vehicle teams to develop successful PR initiatives
  
• Work independently to drive work to completion, while keeping the team informed on various work streams
  
• Communicate with stakeholders and subject matter experts to ensure information is accurate and differentiating
  

Requirements

• 5+ years of experience in PR with a specific focus and experience in consumer products, preferably consumer tech products
• Excellent understanding of grammar and various writing styles.
• Proven ability to handle multiple projects simultaneously with organization and grace.
• Strong experience with landing PR coverage and managing ongoing programs.
• Comfortable working with ambiguity and the fast-pace of a start-up.
• Excellent written and verbal communication skills.
• High EQ, an ability to influence and motivate people at all levels of the organization.
• Exceptional organizational skills.
• Self-motivated and driven. Ability to work independently and within a group setting.
• High degree of initiative to drive projects to completion.
  
• Ability to travel throughout the US for in person product demos and reviews; staff events involving press

Preferred Qualifications

• Bachelor of Arts in related field

Culture at Bird

We're an ambitious, smart and open-minded team that is passionate about our mission. Each day is unlike the last, as we’re constantly moving forward, challenging each other, and working together to create the future of micro-mobility.

Perks up

We want people to succeed at Bird, so we give our teams plenty of time off to relax and recharge. We also offer a generous employer-paid healthcare package, childcare support, pre-tax spending accounts, mental health resources, a work from home stipend, a wellness stipend, and a whole host of other out of the box benefits that meet you where you are.

Bird is the world

Bird stands for a culture of inclusion. We celebrate different backgrounds, experiences, and perspectives —encouraging everyone to bring their authentic selves to work. We have a diverse environment that empowers our team to feel comfortable when they voice their opinions. For these reasons and more Bird is a proud equal employment opportunity employer. We welcome everyone regardless of their race, color, religion, sex, national origin, age, disability, veteran status, or genetics, and we are dedicated to providing an inclusive, open, and diverse work environment.

Sound like a place you’d like to work? Sweet. Let’s chat.