Product Marketing Manager

almost 2 years ago
Full time role
Toronto, ON, CA... more
Toronto, ON, CA... more

Company

Opus One Solutions

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Job Description

The opportunity

Opus One is seeking an experienced Product Marketing Manager responsible for the external positioning of our GridOS offerings, inbound and outbound marketing activities, and market views. In this role, you will develop strategic marketing plans for GridOS offerings through market research, competitive analysis, customer engagement, and business planning. You will work closely with our utility customers, product management, development and sales to launch new offerings and craft the market facing messaging and positioning of our existing portfolio. You will conceive and develop innovative marketing programs that drive demand and sales results. You will be the expert in buyer personas – how the target audience buys and their buying criteria – and will transfer that knowledge to the sales channel. As a champion in the market, you will help drive our Opus One value proposition and gain insights that enable you to contribute to our broader go-to-market strategy.

Who are you?

You are energetic, client-centric and agile. You leverage data and insights to achieve optimal business outcomes. You have a strong attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into differentiated outcomes and benefits.

What will our new Product Marketing Manager work on?

  • Client Focused – Executes plans and programs by understanding the personas (buyer, influencer, user) of a buying cohort.
  • Positioning & Messaging – Identify and develop positioning that uniquely differentiates Opus One as the leading provider of next generation grid modernization software and services.
  • Sales and marketing tools – Create collateral, whitepapers, presentations, videos, blog posts, and more, to communicate the value proposition of our offerings, and drive strong organic traffic leading across a high performing buyer’s journey.
  • Storytelling – Ability to use persuasive and compelling storytelling when communicating in various situations, understands how to be concise.
  • Technical Writing – Able to develop presentations and speak about them using technical writing skills.
  • Launches – Plan the market launch of new products and manage the cross-functional implementation of the plan.
  • Communications – Work with sales and marketing teams to broadcast our message to the market, across the organization, and our partner community.
  • Market intelligence – Be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to succeed.
  • Demand generation – Support the strategy and programs that create interest for Opus One solutions across market segments.
  • Industry leadership – Represent the company at industry events, conferences, trade shows, webinars, on social media, and as a spokesperson for analyst and press coverage.
  • Ecosystem partner GTM – Build go to market across ecosystem partners with joint value messaging and marketing (industry consortium members, government funding partners, channel partners, etc.)

Requirements

Here’s what you bring:

  • The education. Bachelor's degree or equivalent experience
  • The Experience. 2-5 years of experience in Product Marketing for a software company
  • Technical skills: Proficient in B2B marketing methodologies and frameworks, including creating and executing omni-channel marketing plans (digital, social, events, media relations, analyst relations), buyer personas, customer journey engagement mapping, market research, value proposition and messaging, marketing collateral, sales enablement.
  • Electric Utility Customer Orientation. You are adept at understanding what motivates electric utility customers and ways to effectively engage with them throughout their grid modernization journey.
  • Communication skills. Excellent verbal and written English communication skills. You are a master storyteller, translating technical concepts into language which resonates with target buyers.
  • Initiative. You are proactive in seizing opportunities and eager to act upon them immediately. You are serious about taking responsibility for your actions and love to address problems before asked.
  • Growth Mindset. You are curious and love to ask questions. You are a life-long learner and are constantly seeking opportunities to master your skills and gain new experiences.
  • Team Player. You enjoy collaborating with and supporting fellow team members, and have a “we before me” attitude

Benefits

Why join Opus One Solutions?

Opus One is on a mission to create intelligent, connected and sustainable energy ecosystems, towards a vision of a digitalized, decentralized and decarbonized planet. Our relentlessness and drive towards this is recognized by Deloitte’s Technology Fast 50 Program, Red Herring 100, CleanTech Group’s Global Cleantech Top 100, Fast Company, and many more.

Our leadership has assembled carefully selected teams with some of the best strategic visionaries - and executors - in technology and the clean energy space. We are all driven by one common goal: to accelerate the integration of clean and sustainable energy in North America and the world.

At Opus One Solutions we understand that not everyone develops their talent and hones their skills in a traditional way. Different paths and experiences are part of the diversity we know we need to succeed. If you feel you meet all or most of the qualifications we are seeking, take a chance and express your interest here.

Opus One Solutions welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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