Marketing Operations Analyst

Voltus is looking for a Marketing Operations Analyst with a passion for delivering Better Energy and More Cash to our prospective customers. Reporting directly to the Director of Marketing, the Marketing Operations Analyst is a data-driven problem solver with a strong ability to understand every step of the customer's lifecycle. Our Marketing team is responsible for driving demand and building the Voltus brand globally. They are a close, high-performing team that holds each other accountable for the work they do.As the Marketing Operations Analyst, you will administer our MarTech stack (including; Salesforce, Hubspot, Mixpanel, and GA), technical implementations, and the measurement and reporting on marketing campaigns and activities. Your execution of marketing technology best practices should deliver a consistent user experience throughout the customer journey with continual optimization for improved results. This a remote role.----

Key Responsibilities

• Analyze performance through an account-based lens and show how our key personas are engaging through the journey.
• Work alongside our Product Marketing, Field Marketing, and Sales Ops teams to drive lead generation.
• Manage the MarTech stack to ensure we are collecting the right data and tracking attribution.
• Build and maintain performance dashboards to keep key stakeholders up to date on key marketing and sales trends.
• Analyze the performance of campaigns and strategic marketing activities and identify key drivers of performance and opportunities for improvement.
• Work with Sales Ops team to qualify and score leads, and ensure a successful hand-off process to the Sales team.
• Serve as the subject matter expert within marketing related to analytics and technologies to improve the process and performance measurements.
• Lead the implementation, design, or reconfiguration of technologies used by the marketing team.
• Monitor data hygiene and perform ongoing data cleansing and system optimization to maintain the health and accuracy of our marketing systems and reporting infrastructure.
• Analyze our channel performance for insights that improve ROI.
• Set up performance metrics that align with the company and departmental goals
• Interact with key vendors in our best-of-breed MarTech stack

Required Qualifications

• Hands-on knowledge of Salesforce, Hubspot, and Mixpanel.
• Experience in managing technology – preferably in a B2B SaaS environment.
• Experience with digital advertising channels (PPC, social ads, display, etc.)
• Experience managing web analytics platforms like Google Analytics.
• Relentless problem-solving skills.
• The ability to extract the story and insights from the data and effectively communicate the insights to the team.
• Perpetually learning new tech and frameworks, and willing to invent your own.
• You’re more technical/analytical than creative, but we welcome unicorns that do both well.
• Preferred technical skills: HTML, SQL, and visualization BI tools.
• Bachelor's degree in Marketing, CIS, or transferable experience.
• 3+ years of relevant experience.
• BS/BA, MBA preferred.

At Voltus, we are proud to be an equal opportunity employer because we recognize that a diverse organization begins with a diverse candidate pool. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, age, sexual orientation, veteran status, disability status, or marital status.