Demand Generation, Sr. Manager

We’re a profitable, scaled SaaS company with 1,700+ employees worldwide, expanding our demand generation function. This is a rare opportunity to shape and scale a growing function in a traditionally sales-led organization—now with unprecedented executive support and investment in marketing. We have the chance to define what excellence looks like.

As a Sr. Manager/Director of Demand Generation, you’ll be responsible for driving pipeline growth across multiple channels with some junior and cross functional support. This is a blend of strategy and execution, helping drive our growth roadmap but also step in as a senior IC when needed.

Key Responsibilities

Demand Generation Strategy & Execution

• Stand up and execute multi-channel demand generation strategies to accelerate pipeline growth across paid media, ABM, gifting, events, and content syndication.
• Partner with Sales, Marketing Ops, and RevOps to optimize the marketing-to-sales handoff, ensuring seamless lead routing and improved conversion rates.
• Work with Product Marketing and Content to align campaigns with key messaging, ICP segments, and buyer journeys.
• Support global expansion efforts, tailoring demand generation strategies for regional markets.
• Lead campaign planning and execution, ensuring consistency in messaging and performance tracking across channels.

Channel Collaboration & Execution

• Work closely with channel managers (e.g., paid media, events, ABM, and outbound) to ensure demand gen programs are aligned and optimized.
• While not a dedicated channel owner, be prepared to step in executionally as a senior IC, providing guidance or hands-on support where needed.
• Partner with ABM teams to execute 1:1 and 1:few campaigns, using LinkedIn, gifting, and executive events to engage target accounts.
• Collaborate with the events team to ensure virtual and in-person events drive meaningful pipeline and engagement.
• Experiment with new channels and tactics, continuously testing ways to expand pipeline beyond traditional demand gen levers.

Performance Optimization & Attribution

• Partner with Marketing Ops and RevOps to refine lead scoring, attribution modeling, and full-funnel reporting.
• Improve visibility into demand gen performance, ensuring clear tracking of pipeline influence and revenue impact.
• Support incrementality testing across paid and organic channels to optimize demand gen efficiency.
• Develop dashboards and insights to inform marketing leadership on demand generation effectiveness.

Collaboration & Stakeholder Management

• Act as a bridge between marketing and sales, ensuring alignment on MQL definitions, lead routing, and follow-up SLAs.
• Partner with Marketing Ops, RevOps, and BI teams to ensure data-driven decision-making.
• Work with executive stakeholders, providing insights and recommendations on demand generation strategy.