Director of Marketing Operations

We’re a profitable, scaled SaaS company with 1,700+ employees worldwide, expanding our demand generation program. This is a rare opportunity to shape and scale a growing function in a traditionally sales-led organization—now with unprecedented executive support and investment in marketing. We have the chance to define what excellence looks like.

The Director of Marketing Operations will lead marketing technology, process optimization, and data-driven decision-making to improve pipeline efficiency and revenue impact. This role collaborates with demand generation, revenue operations, and sales teams to ensure seamless execution, attribution, and performance tracking.

Key Responsibilities

• Marketing technology & automation – Manage and optimize the MarTech stack (HubSpot, Salesforce, Pardot, Google Analytics, ZoomInfo, VWO, HighSpot) to support scalable execution.

• Process optimization – Streamline workflows and system integrations to enhance marketing efficiency and effectiveness.

• Lead scoring & lifecycle management – Implement and refine lead enrichment, scoring, compliance, and routing to improve lead quality and conversion.

• Marketing attribution & spend optimization – Own and refine attribution models (multi-touch, first/last touch, MMM) to evaluate campaign performance and optimize spend allocation.

• Data insights & reporting – Develop dashboards and reports to track pipeline impact, optimize investments, and inform strategy.

• Support ABM & intent-based targeting – Enable predictive analytics, database enrichment, and account-level engagement tracking to improve targeting and personalization.

• Compliance & data governance – Monitor lead accuracy, ensure seamless handoff to sales, and enforce GDPR, CCPA, and internal governance policies.