Head of Marketing

Kabisa is on a mission to revolutionize East Africa’s transportation sector. Already Rwanda’s  leading electric vehicle (EV) specialist, Kabisa sells high-quality EVs, operates a growing charging network, and provides expert EV maintenance services. Kabisa is at the forefront of building the region’s electric mobility ecosystem—making it easier for businesses and individuals to transition to sustainable transportation. Founded by serial entrepreneurs with deep expertise in clean energy and infrastructure, Kabisa serves top government agencies, commercial fleets, and NGOs. Learn more at gokabisa.com and @GoKabisa. 

In the past two years, we’ve gained sizable momentum, tripling our team, forming key partnerships, and launching the region’s fastest Supercharger. We’re now at a critical juncture, joining forces with passionate, committed funders to support our expansion across the region. 

Job summary: 

With this growth, it’s the right time to bring on an experienced, customer-centric leader to refine our story, drive growth across the funnel, and build a world-class team. A founding member of the Kenya office, you’ll shape every aspect of the company’s expansion and work hand-in-hand with the CEO, Head of Sales, and overall leadership team. This role is a ground-level opportunity to make a demonstrable impact on EV adoption in Africa, shaping not only the health of our planet but helping to create cleaner, healthier cities in the process. 

Reporting directly to the CEO, the Head of Marketing will oversee all aspects of the function: Shepherding the brand, crafting insights-driven product launches and sales collateral, and generating high-quality leads through campaigns, events, and our retail showroom footprint. 

Responsibilities: 

• Team leadership: Hire, manage, and mentor a small-but-mighty team of Kabisa marketing specialists, freelancers, agencies, and consultants in service of your overarching vision for the function

• Product marketing: Deeply understand EV buyers as an audience, develop our positioning and messaging, and craft communications connecting key audiences to our value prop

• Performance marketing: Build a strong, data-driven growth marketing engine, experimenting to identify 1-2 replicable, efficient lead gen channels 

• Marketing attribution: Partner with cross-functional teams to ensure the funnel is optimized, leads are processed and attributed properly in the CRM, and measurement best practices are uniformly followed

• Content marketing: Own the content strategy and calendar, prioritizing high-value narratives and news to fuel the lead gen engine

• Brand-building: Steward the Kabisa brand, ensuring all regions and teams are consistently applying the existing brand guidelines 

Requirements: 

• 6+ years of relevant experience in product marketing or performance/growth marketing, ideally for a high-growth B2B company operating in East Africa (early stage startup experience or knowledge of EVs/Auto industry a plus)

• 1+ years experience managing direct reports or freelancers to meet and achieve ambitious targets

• Demonstrated ability to balance high-level strategy and day-to-day operations, constantly prioritizing opportunities for your team to make the greatest impact 

• A highly collaborative approach that can bridge competing demands and styles

• Experience building funnel optimization systems and processes from the ground up, from lead scoring to automation to lifecycle comms and channel analysis

• Talent for breaking down highly complex topics into simple, clear, compelling messages 

• Exceptional customer empathy, with a knack for rallying organizations around the end-to-end customer experience

• Mastery of product marketing foundations: Positioning, messaging, and launch coordination

• Comfort in researching, writing, and launching short and long-form marketing content 

• Ability to identify the right tools and become proficient across the tech and marketing stack you build (prior experience with Mailchimp, Slack, Figma, Canva, AirTable, Google Suite, etc. a plus)

Kabisa Electric is an equal opportunity employer and believes a diverse team is a high-performing team. We know women and members of underrepresented groups are less likely to apply to a role if they don’t meet 100% of the requirements, and encourage you to proceed.

Kabisa offers competitive salary, equity, and benefits in addition to the opportunity to change the future of e-mobility across Africa. 

Direct questions to career@gokabisa.com.