Account Based Marketing Lead

Afresh is on a mission to eliminate food waste and make fresh food accessible to all. Our first A.I.-powered solution optimizes ordering, forecasting, and store operations for fresh food departments in brick-and-mortar grocers. With our Fresh Operating System, regional and national grocery retailers have placed $1.6 billion in produce orders across the US and we've helped our partners prevent 6.9 million pounds of food from going to waste. Working at Afresh represents a one-of-a-kind opportunity to have massive social impact at scale by leveraging uncommonly impactful software – we hope you'll join us!

About the role

We are looking for a driven and dynamic Account Based Marketing Lead to develop and standardize our ABM strategy and drive qualified engagements with target accounts as we continue our rapid growth. In this highly collaborative role, you’ll partner with Marketing and Sales to define, execute, and optimize full-funnel marketing programs to inform, engage, and convert key contacts within our targeted account list.

In this role you will:

• Lead the creation of Account Based Marketing strategy and plans that engage and convert our target accounts, leveraging tailored buyers’ journeys
• Develop and execute end-to-end program and integrated marketing campaign strategy to drive engagement in target accounts
• Collaborate closely with sales and marketing to build initiatives that support sales enablement and drive growth
• Track and analyze results to show program effective and continually refine for optimal ROI
• Provide sales training, tools, and support in support of campaigns and educate the sales team on ABM best practices
• Own and manage ABM tools and technology to support our programs, and recommend new ones that may enhance strategy

Skills and experience

The following represent the skills and experience our ideal candidate possesses. We encourage candidates to apply, even if they do not fulfill all the listed criteria.

• 3+ years managing ABM campaigns from start to finish—strategy, execution, and measurement
• Significant cross-functional experience across sales and marketing teams in Enterprise SaaS
• An established track record of successful Account Based Marketing Campaigns
• Strong organization, planning, and project management experience skills with experience managing external vendors and agencies
• Ability to think strategically and willingness to roll up sleeves to meet individual and company goals
• Strong attention to detail and ability to manage multiple projects simultaneously

About Afresh

Founded in 2017, Afresh is working on the #1 solution to curb climate change: reducing food waste. By combining human insight and transformative technology, we're helping grocers provide fresher food to customers at more affordable prices.

Afresh sits at an incredible intersection of positive social impact, rocket ship financial growth, and cutting-edge technology. Our best-in-class AI research has been published in top journals including ICML, and we've raised over $30 million in funding from investors including Eric Schmidt's Innovation Endeavors and James McCann (former CEO Tesco, Ahold, Carrefour). In 2021, we received an Honorable Mention for Fast Company's World Changing Ideas in Food.

Fresh is the past, present, and future of our food system – the waste we create today will impact our planet for years to come. Join us as we continue to build a vibrant, diverse, and inclusive team that embodies our company’s values of proactivity, kindness, candor, and humility.

Afresh provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity/expression, marital status, pregnancy or related condition, or any other basis protected by law.