Demand Generation Manager

Position Overview

Clarity, a Series A cleantech startup, is looking for an experienced Demand Generation Manager to advance our mission of equipping the world with the tools needed to solve the global air pollution crisis. In this high-impact role, you’ll take ownership of our lead generation programs and help expand the global footprint of our IoT air quality monitoring solution. You will plan and execute multi-channel campaigns targeting ICPs where we have found product-market fit and work with the sales team to evaluate and test new segments for our best-in-class air monitoring technology.

Role 

As our first Demand Generation Manager, you will have a high degree of autonomy in scaling our lead generation efforts to support a rapidly-growing sales organization. You will work closely with the Marketing Lead and the sales team to develop strategies to increase Marketing-sourced pipeline contribution and implement optimizations across the Marketing funnel — from top to bottom — to improve conversion rates. 

Responsibilities: 

• Lead end-to-end demand generation campaigns. You'll be in charge of messaging, creative, production, and distribution, bringing everything together into a captivating story for our prospects and customers.
• Develop marketing strategies to help achieve quarterly lead generation and revenue goals, working cross-functionally with sales, customer success, product, and other marketing team members to build and execute multi-channel marketing campaigns.
• Measure and report on demand generation KPIs such as MQL to SQL conversion rates and pipeline contribution on a regular basis, sharing campaign results with other teams and making data-driven decisions to optimize campaigns as needed.
• Implement optimizations across the Marketing funnel — from top to bottom — to enhance conversion rates. Such initiatives will include (but are not limited to) the development of thought leadership pieces, execution of targeted multi-channel campaigns, implementation of process improvements, and creation of new sales collateral to help advance prospects toward a purchase decision. 

The ideal candidate should have:

• 3+ years of demand generation experience, preferably in a high-growth B2B or B2G company. A plus if you have experience in air quality or cleantech. 
• A desire to roll up your sleeves to build a great company that is making a measurable impact on the global air pollution and climate change crises. 
• Confidence working in a high-autonomy, fast-paced, remote environment where you'll be responsible for decisions that influence the direction of the company. Excellent communication and time-management skills are essential in this role. 
• Experience with a modern Martech stack — Hubspot expertise is a plus. 
• Email marketing expertise — should be experienced at writing promotional, product, and nurture email copy while keeping the marketing calendar up to date with all planned programs email factors heavily into our marketing efforts, so you+.
• Knowledge of digital marketing to develop and manage digital campaigns as needed. Experience with Google AdWords and LinkedIn advertising is a plus. 
• Experience implementing and scaling a consistent webinar marketing program. 

We’d love to also see the following in the ideal candidate, but if you don’t have it, we’ll help you learn it:

• Familiarity with the air quality or environmental monitoring space 
• Experience marketing IoT or cleantech products with a long, complex sales cycle 
• Proficiency in developing marketing collateral tailored to specific industry segments and/or customer personas
• Experience with event marketing to help plan and manage conferences, tradeshows, and virtual events

Benefits

Working at Clarity has its perks:

• We are remote-work friendly, offer flexible working hours, and encourage all employees to use their unlimited PTO
• For all full-time global employees, we provide private medical and dental insurance plus growth and development opportunities
• Clarity holds regular hybrid (virtual and in-person) team and company events

Our Company

Clarity is a small but globally-distributed team with headquarters in Berkeley, CA. We envision a world where novel IoT sensing technology and cloud computing simplify air quality measurement, enabling cities, communities, and businesses to scale up the number of monitoring sites and take data-driven action to address air pollution. We are making that vision a reality by providing the tools needed to fight back against air pollution — which accounts for more than 7 million premature deaths every year according to the World Health Organization. 

We are the market leader in the rapid-growth ambient air quality monitoring market — expected to expand at a CAGR of 34% through 2025 — and our Sensing-as-a-Service solution is already deployed in more than 60 countries.  Customers get hardware, software, and expert services in a complete and scalable package — allowing for continuous, local monitoring and accurate, calibrated air quality data.

A notable example is Breathe London — the largest and most advanced official air quality sensor network in the world, with more than 350 sensors deployed around London. In 2020, we were awarded this contract as the exclusive technology provider after an extremely competitive solicitation by the Greater London Authority, and aim to replicate this program in hundreds of cities around the world. 

Our Team

We believe that everyone has the right to breathe clean air and are motivated by making a measurable impact on the global air pollution crisis. We emphasize integrity and empathy in our actions — both internally and externally — and our customer-first approach has allowed us to find a strong product-market fit.

You’ll work with supportive and compassionate colleagues to advance some of the most innovative air quality monitoring projects in the world. We are a small but growing team that operates in a lean and dynamic manner, necessitating all team members be able to fluidly give and take ownership of initiatives.