President, Intelligent Agriculture

  • Terramera
  • Vancouver, BC
  • Jan 13, 2022
Food Science

Job Description



Terramera is seeking a senior business executive to lead our Intelligent Agriculture business. This is a newly created role, critical to advancing Terramera’s long-term Vision.

Our best fit candidate will be a bold, innovative and experienced business leader in the technology space, someone who has set and successfully accelerated business strategies from seed to commercialization and scale. You are outcome focused, putting the customer and their needs at the heart of the business. You have scaled organizations while keeping them nimble and led teams that created products that are beloved by customers. Ideally you also have background and familiarity with agriculture, agtech and/or software used in farming and are excited about bringing regenerative agriculture to the fore of our society.

This leader will help Terramera bring regenerative agriculture to scale through the development and deployment of our technology products and services for farmers, agronomists, consumers and other key stakeholders in the food value chain. 


In Year One, you will create the focus, clarity and team to deliver our short-term milestones and commitments. By the end of Year Two, you will have established Terramera’s foothold as the technology partner of choice for the Regenerative Agriculture industry in North America and as a principal supplier of disruptive soil measurement, reporting and verification services. In doing so, you will have created a cultural and operating mindset to exponentially scale the business on the path to achieving our 2030 BHAGs.


  • Develop business plans, including path to commercialization, that align our technology development path with our 2030 BHAGs
  • Establish and launch viable working products and services including software for regenerative transition, soil measurement, reporting and verification
  • Structure, assemble and grow a product and farmer centric team obsessed with supporting farmers, their profitability and legacy
  • Lay the groundwork to connect soil health to farmer wealth by linking soil data to producers’ financial data
  • Lead the team in delivering on Terramera’s contracts, grants, partnerships and demonstration projects


  • Augment and growth bench of key team members to enable the business
  • Implement strong internal satisfaction metrics regarding focus, decision-making, accountability and transparency
  • Built a highly inclusive, regenerative and adaptive culture where team members thrive and organizational outcomes are achieved
  • Embrace and lead a team based on talent density and excellence
  • Set clear objectives and goals for the different groups that align with the vision for the business

WORKING RELATIONSHIPS                                                      

Reporting to the Founder & CEO, the President, Intelligent Ag, works closely with the VP, Regenerative Finance, Head of Talent & Culture, CTO & CFO to set and execute business strategy. The President creates and oversees the leadership structure necessary to achieve the organization’s key goals of the Intelligence Ag business unit.                                                                                                       


  • Proactively manage the Intelligent Ag P&L and develop our corporate budget and forecasts for both the near and long term 
  • Collaborate with the CEO and other members of the Senior Leadership Team in setting and driving company vision, operational strategy, and hiring needs
  • Ensure continuous alignment and drive toward Terramera’s vision, mission, and goals
  • Work with the leadership to develop and maintain clear and aligned KPIs and hold the leadership and teams accountable for these KPIs
  • Lead the business unit and translate strategy into actionable goals for performance and growth helping to implement organization-wide goal setting, performance management, and annual operating planning
  • Oversee every aspect of Intelligent Ag operations and employee productivity
  • Ensure effective recruiting, onboarding, professional development, performance management, and retention
  • Streamline business processes and policies to ensure focus and productivity and removing barriers for teams to deliver, create and innovate
  • Drive and promote a culture based on transparency, regular feedback and shared authority to make decisions that are in the best interest of Terramera


  • Calm & efficient, makes decisions crisply/rapidly
  • Draws on best practices to set operating principles that work across the company
  • Able to inspire, motivate and unite a team of highly skilled subject matter experts
  • Creates space and focus for the team to work while addressing misalignments quickly and effectively
  • Trustworthy and transparent in relationships with the team
  • Drives accountability throughout the organization regardless of authority level
  • Strong negotiator, able to close deals and engage effectively with partners


  • 5+ years’ experience in the following areas:
    • Managing and growing product-led teams in tech and software industry
    • Hiring for and managing technology teams to support platform / software development, commercialization, business development and sales
    • Building a sales and marketing team
    • Leading multiple teams simultaneously, preferably a mix of R&D, Business Development, and in-market Sales and Marketing
  • Agriculture and nature-based industry experience is a bonus


  • 50% remote, 50% onsite in Vancouver, BC  


Terramera is a cleantech leader focused on fusing AI, science and nature to create revolutionary technologies that transform how we grow food and solve other world-scale challenges. With its Actigate™ Targeted Performance technology and mission to unlock the intelligence in nature to ensure a world that thrives and provides for everyone, Terramera is committed to reducing global synthetic chemical loads in agriculture by 80 percent while increasing global farm productivity by 20 percent by 2030. The privately held company was founded in 2010 and has grown to include a world-class bench of engineers, scientists, advisors and investors. Terramera is headquartered in Vancouver, British Columbia, Canada, has integrated operations that include a research lab, greenhouse and farm, and has more than 185 patents in its IP portfolio. 

Our success begins with our people. We’re looking for A-Players who are passionate about making a difference as we are and thrive in environments that are dynamic, challenging and rewarding. Join our movement, as we set a new standard and change the world together as a highly dedicated, innovative, future-focused and solutions-oriented team. 

While we thank all applicants for their interest, only short-listed candidates will be contacted. For more information on Terramera, please visit our website at 

Terramera is committed to a diverse workforce and we are an equal opportunity employer. As we make serious efforts to learn more about how we can increase diversity in our candidate pool, we invite you to voluntarily provide demographic information in a confidential survey at the end of this application.

Providing this information is optional. It will not be used in the hiring process, and has no effect on your opportunity for employment.


  • Applications will be accepted on a rolling basis.  

Organization Type



Food & Agriculture

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