Director of Content & Messaging Strategy

Antenna is an integrated marketing & public relations agency with offices in New York, New Jersey, Chicago and San Francisco. We work with many innovative, impactful and socially responsible companies to help build their brands and power their business. If you’re looking for a creative, strategic and collaborative environment that allows your voice to be heard and challenges you to grow, this is for you. 

Antenna is looking for a Director of Content & Messaging Strategy. This role will be temporarily remote due to COVID-19 and thereafter can be based in either our San Francisco, New York, New Jersey or Chicago offices. 

PRIMARY RESPONSIBILITIES

Content Strategy and Management: 

• Lead strategy development and creation of content and editorial calendars for successful client programs
• Drive the creative process and encourage teammates to identify fresh approaches to clients’ content programs
• Spearhead the strategic messaging process for clients -- including content audits, stakeholder interviews, competitive messaging analysis, messaging workshops and final messaging framework deliverables.
• Work with account directors to assign roles and responsibilities for content production.
• Monitor financial health of account as it relates to the content marketing program and advise on appropriate hour allocation for various content deliverables.
• Ensure efficient and effective collaboration and coordination with other Antenna divisions (e.g. creative/graphic design team, digital marketing team, web team) on content work. 

Content Development:

• Serve as the de facto editor-in-chief for the Cleantech & Mobility teams. Perform final edits on and enforce quality standards for all written materials.
• Design and implement comprehensive and holistic, cross-channel content marketing campaigns utilizing a variety of deliverability methods including byline articles, press releases, website content, case studies, marketing/sales collateral, corporate presentations, investor presentations, email/nurturing campaigns, landing pages, digital ad copy, social media posts, blog posts, infographics, video scripts, case studies, and downloadables such as e-books.
• Play an active role throughout different points in the copywriting and copyediting process - from initial content drafts through final content production. 
• Work closely with junior staff on how to develop compelling written materials and master the art of storytelling
• Work with the creative, website and digital marketing teams to develop and implement content solutions to improve the digital user experience, search rankings, traffic, engagement and conversion.
• Establish KPIs for content deliverables and oversee the analytics to establish baselines and measure content performance against established KPIs.
• Produce content audits and gap analyses for our clients and their competitors.

Media and Analyst Relations:

• Collaborate with the media relations team to craft compelling pitches and provide copy editing support to ensure the team is maintaining high quality standards.

Client Relations:

• Take ultimate responsibility for client satisfaction when it comes to the content creation and editing process; expediently address client concerns and requests; prioritize client retention
• Primarily liaise with client account teams but also collaborate directly with clients for sourcing thought leadership themes, key information and data to support the development of high-quality content assets
• Join client calls when related to the content marketing program. 
• Work with junior staff to refine written and verbal communication skills, with an emphasis on delivering thoughtful recommendations and attention to detail
• Hold junior staff accountable for timely reporting and updates to client-facing dashboards.

Ant Management and Mentorship:

• Work with junior staff to develop and strengthen content skills and understanding of clients’ industries
• Overtime, the Director of Content & Messaging Strategy is expected to build out and oversee a dedicated content team; coordinate performance reviews and make recommendations to senior management regarding salaries and titles
• Lead and participate in agency team building activities 

Business Development and Marketing: 

• Participate in the creation of sample content campaigns in new business proposals.
• Join new business pitches to present the strategic direction of the proposed content marketing program.
• Provide copywriting and editing support on new business proposals.
• Support the creation of internal marketing content and the production of new marketing collateral pieces.

QUALIFICATIONS 

• Experience working with B2B companies/organizations in energy, sustainability, environment, transportation, circular economy or similar
• 5+ years of direct content marketing experience or related areas
• Interest in client subject matter and ability to understand complex technologies and explain them in accessible, compelling terms
• Ability to think strategically and connect client goals/objectives with integrated marketing and PR program approaches 
• Self-motivated, proactive and flexible 
• Ability to work independently and as part of a team
• Strong writing, editing and communication skills

BENEFITS & PERKS 

• Competitive salary
• 18 days PTO to start and company paid holidays
• Floating Holidays
• Paid personal volunteer day
• Winter recess and Summer Fridays
• Professional Development Stipend
• Comprehensive medical, dental and vision insurance
• Retirement 401(k) with matching
• Mentorship Program
• Career development, training and mobility
• Flexible and friendly office culture
• Work from home policy
• Healthy snacks
• Regular outings, celebrations, happy hours and adventures
• Gym reimbursement

Antenna Group is an equal opportunity employer and is committed to fostering a diverse, inclusive, supportive and respectful environment.

Antenna has a mandatory COVID-19 vaccination policy for all employees reporting to any of our offices or attending any Company-sponsored event. The Company requires that all employees be vaccinated against COVID-19, but will provide accommodations as required by law.