B2B Marketing Specialist | Primient<h1>About Primient</h1>Primient is a century old company with an entrepreneurial spirit. We are a leading producer of food and industrial ingredients made from plant-based, renewable sources. We deliver value through deep technical, commercial, and operational excellence that is backed by our long-standing corn wet milling heritage. Wherever we are in the process, from field to customer, our priorities are focused on ensuring we produce the safest, highest quality products through practices that uphold both our responsibility and commitments to the challenge and drive for excellence, our people and our planet. We are a privately held company with locations across the US, Mexico, Poland, and Brazil. We’re investing in our plants and people to unlock our potential in the industrial and food sectors. Guided by our values of Safety, Excellence, Integrity, and Growth, we’re focused on growing our business, our reputation, and the career of every teammate.<h3></h3><h1>About the Role</h1><div>We are looking for a self-motivated and talented Marketing Specialist to support our marketing &amp; sustainability lead. In this position, you will support marketing strategy and help drive awareness for new and current customers. </div><div>Your main duties will also include creating informative content to amplify our company and employee stories. The ideal candidate will be an excellent communicator, with an eye for visual design and strong organizational skills. </div>Key responsibilities: Marketing Specialist<ul><li>Collaborate with the Head of Marketing to executing B2B marketing projects and campaigns to support objectives in support of customer acquisition and company revenue growth</li><li>Serve as secondary point of contact for all marketing projects and initiatives, coordinating creative and content for multiple channels </li><li>Manage and execute project timelines for campaigns and other marketing initiatives; and ensure that projects and campaigns are executed </li><li>Manage digital advertising efforts, including paid advertising, and SEO/organic content </li><li>Track and analyze campaign performance, using data insights to refine strategies for better engagement and ROI </li><li>Plan and execute short-term and long-term marketing campaigns, working closely with marketing and external communications teams </li><li>Develop lead generation in support of company growth objectives </li><li>Lead acquisition of new customers online, through email campaigns, social media, channel marketing, analytics, PPC, and SEO </li><li>Build strategies for targeting specific markets and consumer profiles </li><li>Contribute towards the development of a sustainable lead generation system </li><li>Identify and target relevant businesses to drive B2B sales and partnerships</li><li>Support industry and competitive analysis to inform the sales teams and help in positioning and creating messages consistent with the goals of the business  </li><li>Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creativity, sales, and the broader communications organization </li><li>Develop and execute B2B marketing plans for international (targeted) markets that may include PPC, email campaigns, webinars, and website updates </li><li>Evaluate market research outcomes for improved marketing strategy </li><li>Perform ongoing tracking and reporting on B2B marketing initiatives </li><li>Create and manage content for online presence such as Google Adwords, LinkedIn, Twitter, Facebook, Instagram, and Paid Campaigns in order to drive growth and generate qualified leads </li><li>Assessing the results of marketing campaigns regularly. </li><li>Engage in open and collaborative communication with our internal teams </li><li>Have a thorough understanding of a company’s market position and products and how they can solve the unique problems in the bioeconomy </li></ul><h1>About You</h1><div>You are driven to by a deep passion for business-to-business marketing and executing projects. You will have excellent communication and organizational skills. You have an eye for graphic design with two or three years of experience managing marketing campaigns, and an ability to evolve strategies using data. This role requires excellent interpersonal skills for working closely with others across various departments and cultures.  </div><div> </div><div>We are also looking for:  </div><div> </div><div><ul><li>Bachelor’s degree in marketing, communications, public relations, or relevant field.  </li></ul></div><div><ul><li>A minimum of 3 years’ B2B marketing experience in a corporate role. </li></ul></div><div><ul><li>Proven experience creating targeted content is ideal. </li></ul></div><div><ul><li>Strong knowledge of corporate brand practices, processes, and techniques. </li></ul></div><div><ul><li>Outstanding written and verbal communication skills. </li></ul></div><div><ul><li>Must be able to multitask and work well under pressure with competing priorities. </li></ul></div><div><ul><li>Excellent organizational and leadership abilities. </li></ul></div><div><ul><li>Demonstrate flexibility in a dynamic and global team.  </li></ul></div><div><ul><li>Value diversity and take pride in a team that brings together diversity of thoughts, expressions, and points of view. </li></ul></div><div><ul><li>Ability to demonstrate good judgment, and discretion in management of information. </li></ul></div><h3></h3><h1>Total Rewards</h1>The annual pay range estimated for this position is $62,240.00 - $77,800.00 and is bonus eligible.<h3></h3><div>Please note that while this range reflects the full spectrum of compensation available for this role, individual compensation will be determined based on several factors including your experience, skills, and alignment with the role's responsibilities. During the interview process there will be an opportunity to discuss how your background fits into the pay range.​</div><div>​</div><div>We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:</div><ul><li>Competitive Pay​</li><li>Multiple Healthcare plan choices​</li><li>Dental and vision insurance​</li><li>A 401(k) plan with company and matching contributions ​</li><li>Short- and Long-Term Disability​</li><li>Life, AD&amp;D, and Voluntary Insurance plans​</li><li>Paid holidays &amp; vacation​</li><li>Floating days off​</li><li>Parental leave for new parents​</li><li>Employee resource groups​</li><li>Learning &amp; development programs​</li><li>Fun culture where you have an opportunity in shaping our future</li></ul><h3></h3><h1>Career Path &amp; Culture</h1><div>Primient is committed to a workplace that is all in – ensuring everyone has the opportunity to develop and shape a career that matters in an open culture which embraces equity, diversity and belonging. We challenge old ways of thinking; and encourage employee voices to be a guiding force for ongoing learning. ​</div><div> ​</div><div>Primient supports a culture of inclusion that respects individual strengths, views, and experiences. We believe our differences make better decisions, drive excellence, and deliver better business results. Primient employees experience autonomy and accountability in their role. Here, employees control their destiny as there is opportunity for career growth and pathways outside the norm.</div><h3></h3><h1>Diversity, Equity, Inclusion &amp; Belonging</h1>We are believers in the power of difference. We strive to represent the communities in which we operate and to provide an inclusive, welcoming environment for all. We want Primient to be a place where every employee feels they belong and knows they are seen, heard, valued and safe to speak up. Our aspiration is to unlock the full potential in diverse perspectives, while offering everyone an equal chance to grow,Primient is an equal opportunity employer, committed to the strength of an inclusive workforce.<h3></h3>California Consumer Privacy Act ("CCPA")The Company is committed to complying with the California Consumer Privacy Act (“CCPA”) and all data privacy and laws in the jurisdictions in which it recruits and hires employees. We collect the following categories of personal information for the purpose of hiring the best qualified applicants and to comply with applicable employment laws: Name and contact information; Job preference and work availability; Social Security Number and/or other identification information; Education and qualifications; Employment history and experience; Military service; Reference and background check information, including relevant criminal history and credit history; Social media information; Pre-employment test results; Post-offer medical examination information and results, including drug test results; Voluntary self-disclosure information regarding minority, veteran, and disability status; and Information provided by you during the hiring process.

Primient is a leading producer of food and industrial ingredients made from plant-based, renewable sources. From field to customer, our priorities are focused on ensuring we produce the safest, highest quality products through practices that uphold both our responsibility and commitments to our people, our communities, and our planet.

B2B Marketing Specialist

B2B Marketing Specialist | Primient<h1>About Primient</h1>Primient is a century old company with an entrepreneurial spirit. We are a leading producer of food and industrial ingredients made from plant-based, renewable sources. We deliver value through deep technical, commercial, and operational excellence that is backed by our long-standing corn wet milling heritage. Wherever we are in the process, from field to customer, our priorities are focused on ensuring we produce the safest, highest quality products through practices that uphold both our responsibility and commitments to the challenge and drive for excellence, our people and our planet. We are a privately held company with locations across the US, Mexico, Poland, and Brazil. We’re investing in our plants and people to unlock our potential in the industrial and food sectors. Guided by our values of Safety, Excellence, Integrity, and Growth, we’re focused on growing our business, our reputation, and the career of every teammate.<h3></h3><h1>About the Role</h1><div>We are looking for a self-motivated and talented Marketing Specialist to support our marketing &amp; sustainability lead. In this position, you will support marketing strategy and help drive awareness for new and current customers.&nbsp;</div><div>Your main duties will also include creating informative content to amplify our company and employee stories. The ideal candidate will be an excellent communicator, with an eye for visual design and strong organizational skills.&nbsp;</div>Key responsibilities: Marketing Specialist<ul><li>Collaborate with the Head of Marketing to executing B2B marketing projects and campaigns to support objectives in support of customer acquisition and company revenue growth</li><li>Serve as secondary point of contact for all marketing projects and initiatives, coordinating creative and content for multiple channels&nbsp;</li><li>Manage and execute project timelines for campaigns and other marketing initiatives; and ensure that projects and campaigns are executed&nbsp;</li><li>Manage digital advertising efforts, including paid advertising, and SEO/organic content&nbsp;</li><li>Track and analyze campaign performance, using data insights to refine strategies for better engagement and ROI&nbsp;</li><li>Plan and execute short-term and long-term marketing campaigns, working closely with marketing and external communications teams&nbsp;</li><li>Develop lead generation in support of company growth objectives&nbsp;</li><li>Lead acquisition of new customers online, through email campaigns, social media, channel marketing, analytics, PPC, and SEO&nbsp;</li><li>Build strategies for targeting specific markets and consumer profiles&nbsp;</li><li>Contribute towards the development of a sustainable lead generation system&nbsp;</li><li>Identify and target relevant businesses to drive B2B sales and partnerships</li><li>Support industry and competitive analysis to inform the sales teams and help in positioning and creating messages consistent with the goals of the business&nbsp;&nbsp;</li><li>Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creativity, sales, and the broader communications organization&nbsp;</li><li>Develop and execute B2B marketing plans for international (targeted) markets that may include PPC, email campaigns, webinars, and website updates&nbsp;</li><li>Evaluate market research outcomes for improved marketing strategy&nbsp;</li><li>Perform ongoing tracking and reporting on B2B marketing initiatives&nbsp;</li><li>Create and manage content for online presence such as Google Adwords, LinkedIn, Twitter, Facebook, Instagram, and Paid Campaigns in order to drive growth and generate qualified leads&nbsp;</li><li>Assessing the results of marketing campaigns regularly.&nbsp;</li><li>Engage in open and collaborative communication with our internal teams&nbsp;</li><li>Have a thorough understanding of a company’s market position and products and how they can solve the unique problems in the bioeconomy&nbsp;</li></ul><h1>About You</h1><div>You are driven to by a deep passion for business-to-business marketing and executing projects. You will have excellent communication and organizational skills. You have an eye for graphic design with two or three years of experience managing marketing campaigns, and an ability to evolve strategies using data. This role requires excellent interpersonal skills for working closely with others across various departments and cultures.&nbsp;&nbsp;</div><div>&nbsp;</div><div>We are also looking for:&nbsp;&nbsp;</div><div>&nbsp;</div><div><ul><li>Bachelor’s degree in marketing, communications, public relations, or relevant field.&nbsp;&nbsp;</li></ul></div><div><ul><li>A minimum of 3 years’ B2B marketing experience in a corporate role.&nbsp;</li></ul></div><div><ul><li>Proven experience creating targeted content is ideal.&nbsp;</li></ul></div><div><ul><li>Strong knowledge of corporate brand practices, processes, and techniques.&nbsp;</li></ul></div><div><ul><li>Outstanding written and verbal communication skills.&nbsp;</li></ul></div><div><ul><li>Must be able to multitask and work well under pressure with competing priorities.&nbsp;</li></ul></div><div><ul><li>Excellent organizational and leadership abilities.&nbsp;</li></ul></div><div><ul><li>Demonstrate flexibility in a dynamic and global team.&nbsp;&nbsp;</li></ul></div><div><ul><li>Value diversity and take pride in a team that brings together diversity of thoughts, expressions, and points of view.&nbsp;</li></ul></div><div><ul><li>Ability to demonstrate good judgment, and discretion in management of information.&nbsp;</li></ul></div><h3></h3><h1>Total Rewards</h1>The annual pay range estimated for this position is $62,240.00 - $77,800.00 and is bonus eligible.<h3></h3><div>Please note that while this range reflects the full spectrum of compensation available for this role, individual compensation will be determined based on several factors including your experience, skills, and alignment with the role's responsibilities. During the interview process there will be an opportunity to discuss how your background fits into the pay range.​</div><div>​</div><div>We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:</div><ul><li>Competitive Pay​</li><li>Multiple Healthcare plan choices​</li><li>Dental and vision insurance​</li><li>A 401(k) plan with company and matching contributions ​</li><li>Short- and Long-Term Disability​</li><li>Life, AD&amp;D, and Voluntary Insurance plans​</li><li>Paid holidays &amp; vacation​</li><li>Floating days off​</li><li>Parental leave for new parents​</li><li>Employee resource groups​</li><li>Learning &amp; development programs​</li><li>Fun culture where you have an opportunity in shaping our future</li></ul><h3></h3><h1>Career Path &amp; Culture</h1><div>Primient is committed to a workplace that is all in – ensuring everyone has the opportunity to develop and shape a career that matters in an open culture which embraces equity, diversity and belonging. We challenge old ways of thinking; and encourage employee voices to be a guiding force for ongoing learning. ​</div><div>&nbsp;​</div><div>Primient supports a culture of inclusion that respects individual strengths, views, and experiences. We believe our differences make better decisions, drive excellence, and deliver better business results. Primient employees experience autonomy and accountability in their role. Here, employees control their destiny as there is opportunity for career growth and pathways outside the norm.</div><h3></h3><h1>Diversity, Equity, Inclusion &amp; Belonging</h1>We are believers in the power of difference. We strive to represent the communities in which we operate and to provide an inclusive, welcoming environment for all. We want Primient to be a place where every employee feels they belong and knows they are seen, heard, valued and safe to speak up. Our aspiration is to unlock the full potential in diverse perspectives, while offering everyone an equal chance to grow,Primient is an equal opportunity employer, committed to the strength of an inclusive workforce.<h3></h3>California Consumer Privacy Act ("CCPA")The Company is committed to complying with the California Consumer Privacy Act (“CCPA”) and all data privacy and laws in the jurisdictions in which it recruits and hires employees. We collect the following categories of personal information for the purpose of hiring the best qualified applicants and to comply with applicable employment laws: Name and contact information; Job preference and work availability; Social Security Number and/or other identification information; Education and qualifications; Employment history and experience; Military service; Reference and background check information, including relevant criminal history and credit history; Social media information; Pre-employment test results; Post-offer medical examination information and results, including drug test results; Voluntary self-disclosure information regarding minority, veteran, and disability status; and Information provided by you during the hiring process.

B2B Marketing Specialist

About the Job

About the Company

Primient

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