<h2>Your Impact</h2>Join our dynamic team at a pivotal moment in our growth journey, with real opportunities to take ownership and make an impact. As Go-to-Market Manager at Tacto, you'll play a crucial role in shaping our growth strategy and establishing us as the leading Supplier Relationship Management (SRM) solution for the industrial Mittelstand while simultaneously building a platform for our customers. You'll drive our core marketing initiatives that directly fuel our sales pipeline, while identifying and scaling new opportunities with 10x growth potential. In a period of strong market demand, your strategic vision and hands-on execution will be instrumental in capitalizing on this momentum, creating a powerful brand identity, and helping us achieve our ambitious goal of 90% inbound-driven growth.<h2>Your Tasks</h2><ul style=""><li>Lead Core GTM/Marketing Operations: Take full ownership of key growth channels and optimize high-impact initiatives like webinars and content creation. Ensure a seamless collaboration between marketing and sales to maximize conversion.</li><li>Identify and Scale Growth Opportunities: Discover, operationalize, and scale new GTM initiatives with 10x growth potential and ensure a smooth implementation.</li><li>Define and Execute Inbound Strategy: Help shape our inbound marketing strategy to achieve 90% inbound-driven growth by implementing new initiatives such as PR, SEO, and other channels to attract quality leads. Continuously analyze performance data to constantly refine our approach.</li><li>Build Strong Relationships: Nurture relationships with customers and industry experts, recognizing their critical role as our #1 sales channel. Additionally, you serve as a key interface between the GTM, Sales, and Customer Experience teams.</li><li>Develop the Tacto Brand: Position Tacto as the thought leader for future-proof supply chains in the mid-market by creating compelling narratives around our value proposition and support in building a vibrant community of advocates around our brand.</li><li>Become AI Native: Proactively identify opportunities to leverage AI to accelerate your work, experiment with new approaches, and share successful workflows – contributing to Tacto's culture of high-velocity execution and innovation.</li></ul><h2>Your Profile</h2>Now you may wonder what experiences and skills you need for this role. We believe that problem-solving, creativity, and drive are more important than tools that can be picked up. However, the following references will give a guideline of what experiences we think might be helpful.<ul style=""><li>You genuinely enjoy content-driven work and building meaningful relationships with (potential) customers.</li><li>You are able to quickly familiarize yourself with new topics and to transform complex problems into simple, understandable narratives</li><li>You have gained first professional experience in (digital) consulting, venture capital, start-ups or a comparable dynamic, fast-paced environment.</li><li>You bring creativity to both your strategic thinking and execution, developing innovative ideas that drive real business impact</li><li>You have a self-driven personality with a passionate "hands-on" approach to getting things done</li><li>You are a strong communicator with excellent written and interpersonal skills in both German and English</li></ul><h2>Who We Are</h2>Tacto is an AI-driven procurement platform. Our mission is to strengthen Europe’s industrial “Mittelstand” by future proofing their supply chains. We streamline how companies buy, negotiate and manage procurement – we help them optimize their by far largest cost driver to stay competitive in the long-run. Trusted by hundreds of companies, Tacto transforms procurement into a strategic advantage.Based in Munich, our team of builders, entrepreneurs and industry experts is creating technology that truly matters. We’re backed by some of the best investors in the world including Sequoia Capital, Index Ventures, Cherry Ventures, Visionaries Club, UVC Partners as well as the founders of Personio, GetYourGuide, Helsing &amp; Forto.<h2>Why It Matters</h2>The industrial Mittelstand – 90,000+ small and medium-sized enterprises – forms Europe’s economic backbone, driving 25% of Germany’s GDP and providing over 30% of jobs. These hidden champions manufacture the physical world around us, from the machines that build our cities to the medical devices that save lives.Today, a world of growing uncertainty and disruption is threatening their position. To stay competitive, the Mittelstand must unlock new efficiencies – and procurement is their largest, strategic lever to do so.At Tacto, we deliver tangible cost savings and strategic resilience at a time when it’s needed most. Our work extends beyond technology – it’s about protecting the foundation of Europe’s economy for generations to come.<h2>What We Offer</h2><ul style=""><li>An environment where we enable you to have an impact and where we focus on outcomes, not time-tracking</li><li>A vibrant in-office culture in a beautiful office (at least 3 days/week)</li><li>26 + 4 vacation days per year (4 fixed “company rest days”)</li><li>Wellpass membership and access to Jobrad, for your health</li><li>Additional voluntary pension contribution and KITA subsidy, for you and your family’s future</li><li>Competitive salary &amp; meaningful equity stake, so you are invested in our success</li></ul> Tacto is an equal opportunities employer. We are committed to equal employment opportunity regardless of race, religion, sexual orientation, age, marital status, disability or gender identity. Please do not submit personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, data concerning your health, or data concerning your sexual orientation.

Tacto revolutionizes procurement with its cloud-based software, building future-proof supply chains for industrial organizations. As the central hub connecting these organizations with their supplier base, Tacto streamlines procurement processes, ensures compliant supply chains and enables efficient material sourcing at optimal conditions. Procurement is responsible for 50 to 80% of the entire value creation of industrial companies - from costs to sustainability. The ever-increasing complexity of procurement, compliance requirements and supply chains requires intelligent solutions to become future-proof. Navigating the supplier landscape can be a daunting task, particularly for manufacturers in the 'German Mittelstand'. Tacto eliminates the challenges by empowering our customers to move away from outdated methods like email and spreadsheets. Our intelligent platform provides a seamless and transparent experience, simplifying all aspects of supplier management - digital, efficient &amp; sustainable.

Go-to-Market Manager

<h2>Your Impact</h2>Join our dynamic team at a pivotal moment in our growth journey, with real opportunities to take ownership and make an impact. As Go-to-Market Manager at Tacto, you'll play a crucial role in shaping our growth strategy and establishing us as the leading Supplier Relationship Management (SRM) solution for the industrial Mittelstand while simultaneously building a platform for our customers. You'll drive our core marketing initiatives that directly fuel our sales pipeline, while identifying and scaling new opportunities with 10x growth potential. In a period of strong market demand, your strategic vision and hands-on execution will be instrumental in capitalizing on this momentum, creating a powerful brand identity, and helping us achieve our ambitious goal of 90% inbound-driven growth.<h2>Your Tasks</h2><ul><li>Lead Core GTM/Marketing Operations: Take full ownership of key growth channels and optimize high-impact initiatives like webinars and content creation. Ensure a seamless collaboration between marketing and sales to maximize conversion.</li><li>Identify and Scale Growth Opportunities: Discover, operationalize, and scale new GTM initiatives with 10x growth potential and ensure a smooth implementation.</li><li>Define and Execute Inbound Strategy: Help shape our inbound marketing strategy to achieve 90% inbound-driven growth by implementing new initiatives such as PR, SEO, and other channels to attract quality leads. Continuously analyze performance data to constantly refine our approach.</li><li>Build Strong Relationships: Nurture relationships with customers and industry experts, recognizing their critical role as our #1 sales channel. Additionally, you serve as a key interface between the GTM, Sales, and Customer Experience teams.</li><li>Develop the Tacto Brand: Position Tacto as the thought leader for future-proof supply chains in the mid-market by creating compelling narratives around our value proposition and support in building a vibrant community of advocates around our brand.</li><li>Become AI Native:&nbsp;Proactively identify opportunities to leverage AI to accelerate your work, experiment with new approaches, and share successful workflows – contributing to Tacto's culture of high-velocity execution and innovation.</li></ul><h2>Your Profile</h2>Now you may wonder what experiences and skills you need for this role. We believe that problem-solving, creativity, and drive are more important than tools that can be picked up. However, the following references will give a guideline of what experiences we think might be helpful.<ul><li>You genuinely enjoy content-driven work and building meaningful relationships with (potential) customers.</li><li>You are able to quickly familiarize yourself with new topics and to transform complex problems into simple, understandable narratives</li><li>You have gained first professional experience in (digital) consulting, venture capital, start-ups or a comparable dynamic, fast-paced environment.</li><li>You bring creativity to both your strategic thinking and execution, developing innovative ideas that drive real business impact</li><li>You have a self-driven personality with a passionate "hands-on" approach to getting things done</li><li>You are a strong communicator with excellent written and interpersonal skills in both German and English</li></ul><h2>Who We Are</h2>Tacto is an AI-driven procurement platform. Our mission is to strengthen Europe’s industrial “Mittelstand” by future proofing their supply chains. We streamline how companies buy, negotiate and manage procurement – we help them optimize their by far largest cost driver to stay competitive in the long-run. Trusted by hundreds of companies, Tacto transforms procurement into a strategic advantage.Based in Munich, our team of builders, entrepreneurs and industry experts is creating technology that truly matters. We’re backed by some of the best investors in the world including Sequoia Capital, Index Ventures, Cherry Ventures, Visionaries Club, UVC Partners as well as the founders of Personio, GetYourGuide, Helsing &amp; Forto.<h2>Why It Matters</h2>The industrial Mittelstand – 90,000+ small and medium-sized enterprises – forms Europe’s economic backbone, driving 25% of Germany’s GDP and providing over 30% of jobs. These hidden champions manufacture the physical world around us, from the machines that build our cities to the medical devices that save lives.Today, a world of growing uncertainty and disruption is threatening their position. To stay competitive, the Mittelstand must unlock new efficiencies – and procurement is their largest, strategic lever to do so.At Tacto, we deliver tangible cost savings and strategic resilience at a time when it’s needed most. Our work extends beyond technology – it’s about protecting the foundation of Europe’s economy for generations to come.<h2>What We Offer</h2><ul><li>An environment where we enable you to have an impact and where we focus on outcomes, not time-tracking</li><li>A vibrant in-office culture in a beautiful office (at least 3 days/week)</li><li>26 + 4 vacation days per year (4 fixed “company rest days”)</li><li>Wellpass membership and access to Jobrad, for your health</li><li>Additional voluntary pension contribution and KITA subsidy, for you and your family’s future</li><li>Competitive salary &amp; meaningful equity stake, so you are invested in our success</li></ul> Tacto is an equal opportunities employer. We are committed to equal employment opportunity regardless of race, religion, sexual orientation, age, marital status, disability or gender identity. Please do not submit personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, data concerning your health, or data concerning your sexual orientation.

Go-to-Market Manager

About the Job

About the Company

Tacto

Similar Jobs

Integrated Creative & Comms Strategist

Integrated Creative & Comms Strategist

Blaze: High Potential Sales Program

Blaze: High Potential Sales Program

Marketing Manager

Marketing Manager

GTM Founder's Associate (all genders) | ClimateTech

GTM Founder's Associate (all genders) | ClimateTech

Marketing Lead (Munich, Hybrid)

Marketing Lead (Munich, Hybrid)

B2B Marketing Manager (f/m/d)

B2B Marketing Manager (f/m/d)

Senior Demand Generation Manager

Senior Demand Generation Manager

Marketing and Bid Coordinator

Marketing and Bid Coordinator

(Senior) Growth Marketing Manager (f/m/x)

(Senior) Growth Marketing Manager (f/m/x)

Product Marketing Director

Product Marketing Director