Senior Manager, Digital Analytics

about 2 years ago
Full time role
Santa Monica, CA, US... more
Santa Monica, CA, US... more

Company

Inspire is a clean energy technology company on a mission to transform the way people access clean energy and accelerate ...

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Job Description

POSITION SUMMARY

The Senior Manager, Digital Analytics will collaborate with the digital growth team to develop analytical solutions and insights to answer key business questions, help set strategy, and drive business results. You will collect, study, and analyze digital media data to derive insights and distribute valuable information to the business at scale. We’re looking for hands-on, highly analytical candidates who can uncover optimized digital performance opportunities using powerful data-driven techniques .

THE SR. MANAGER, DIGITAL ANALYTICS HAS FIVE MAIN RESPONSIBILITIES

  1. Strategic Analysis: Provide data-driven strategic recommendations to the business
  2. Reporting: Develop and maintain automated reporting tracking media spend and performance trends
  3. Dashboards: Develop and maintain dashboards in Tableau to enable self-serve capabilities
  4. Data Analytics: Collect, monitor and derive insights from various sources of raw data to improve business performance using SQL, Tableau, and Excel. Experience with other data tools like Mode, Python or R is a plus.
  5. Leadership: Proven ability to lead, mentor, and grow peers and junior members of the team.

SOME EXPECTED 2022 DELIVERABLES

  • Establish digital media KPIs, create automated reporting/dashboards, and provide insightful analysis
  • Perform tests to inform conversion funnel optimization
  • Support all digital-related analytics requests as needed

DESIRED TRAITS

  • Team First: works with the best interest of the team in mind and respects all team members across the organization.
  • Resourceful: able to find creative solutions and deliver results within a limited resourced environment
  • Challenge Status Quo: leads through change and strives for excellence

EXPERIENCE

  • Must Have
    • 5-8 years of work experience in Digital Analytics, Marketing Analytics, Business Analytics, or advanced Analytics role
    • Bachelor’s Degree in Finance, Marketing, Accounting or Quantitative/Technical major
    • Hands-on work experience with Analysis and Reporting tools: Tableau, SQL, Excel, Mode, Domo, Cognos, and similar
    • Experience analyzing digital media performance to uncover opportunities for optimization
    • Working knowledge of digital experimentation
    • Excellent communicator with a knack for explaining complicated / technical items in a simplistic way
    • Proven ability to work cross-functionally, with all levels of the organization, to develop analysis plans that address pressing business questions/concerns
  • Nice to Have
    • Experience at a Direct to Consumer (DTC) company.
    • Continuity, Club Membership, and/or Subscription experience
    • Practical experience in Data Engineering, Data Architecture or Data Science
    • Experience working with media partners and agencies
    • Master’s Degree in a related major
    • Industry experience in energy, energy management, smart home, mobile app or other IoT device engagement
    • Work experience in Python, R or other statistical tools
    • Strong project management skills

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