Marketing Lead

Lumen Energy is automating clean energy deployment.To start, we’re making getting a fully-financed clean energy system for a commercial building as easy as applying for a credit card. The scope of the opportunity is massive: out of 6 million commercial buildings in the US which are responsible for 16% of all greenhouse gas emissions, most of which could save money with solar, fewer than 4% have solar systems today.We make clean energy widely accessible by abstracting away the complexity of an underlying marketplace of installers, financiers and confusing electrical jargon. Our challenge is to parse massive datasets, deploy advanced models behind the scenes, pre-package financing, all so that we can deliver simple, delightful, and actionable offers to our customers.Once the decision has been made to go solar, we support our customers with software tools that help manage the processes of securing financing, evaluating bids and selecting a contractor and finally, managing a live solar deployment.Who We AreWe are a small team of scientists, engineers, designers and entrepreneurs committed to powering our world with clean energy. We build on experience at Stripe, Google X, Shopify, and US national labs. While we're early in our journey, we are live with customers, funded by exceptional investors (soon to be announced), and looking to bring on a core team member who can help us expand our impact. We are a remote-first company, but get together regularly in San Francisco and are looking for teammates who work within 3 time zones of Pacific Time.About this roleMarketing is at the heart of Lumen's business and mission. All of the effort we have invested in modeling optimal on-site energy systems for thousands of commercial buildings is wasted unless we can also clearly communicate our value proposition to their owners.You will own the strategy for reaching commercial building owners and delivering our message. You will be responsible for all of marketing, and hire contractors/agencies as needed, and team members as we grow. You will define new channels and messages to test, and measure their effectiveness as we expand across the country.This is a full-time role based in or near San Francisco, CA and will report directly to our CEO.About youYou’re eager for the opportunity to make an outsized impact on our company and how buildings owners get value from clean energy. You have the experience, vision, and horsepower to build marketing systems that are effective and measurable. You're not afraid to roll up your sleeves, but you also know how to set high level strategy across product marketing, content marketing, and growth marketing.You're highly analytical, bold, and empathetic. If you thrive on generating results, want to grow quickly, and are excited about our mission, we would love to meet you.

Responsibilities

• Drive the brand & marketing strategy to help Lumen achieve its vision of greatly simplifying the process of getting solar.
• Deeply understand and articulate the concerns and aspirations of Lumen's target customers, fully immersing yourself in competitive products, trends, and opportunities.
• Create new content that reinforces our key message and resonates for our customers.
• Own the system for sending personalized marketing, across channels, at scale.
• Identify, evaluate, and launch new channels and media to reach target customers.
• Measure the effectiveness of all of our marketing efforts, aided by our business operations and data science team members.

Requirements

• 5+ years of experience in growth marketing, product marketing or a combination thereof.
• Prior experience in b2b marketing
• Entrepreneurial ownership mentality. You’re a self-starter who digs in, acknowledges mistakes, own them, fix them, and learns from them in short cycles.
• Ability to distill complicated problems into simple, elegant solutions.
• Experience working well across teams and with external partners.
• Passion for impact.

Nice to have, but not required

• Experience with shaping a brand
• Experience in content marketing
• Experience marketing to SMBs and/or offline businesses
• Past experience, or interest, in distributed energy or buildings

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.