Enterprise marketing lead

About Watershed

Watershed is a software platform for running a world-class climate program. We measure our success in the carbon reduction achievements of our customers. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team.

We have offices in San Francisco and London and remote team members across the US and Europe. We hope that you'll be interested in joining us!

The role

As a founding member of the marketing team, you’ll be responsible for building and running a world-class enterprise demand generation function. Partnering closely with Sales, you will define, develop, and manage marketing programs targeting top accounts and busy executives. We need a marketing leader who thrives in a fast-paced environment, and is energized by rolling up their sleeves to execute and deliver on bold targets.   

You are likely a good fit for this role if you’re passionate about building great customer experiences throughout the B2B sales cycle, from initial contact to pipe-accelerating events to executive programs that close deals. Our audience is discerning, and the right person will have a high bar for creativity and execution, even if they’re not (yet!) a climate expert. 

You will: 

• Define and implement our demand generation strategy for top accounts
• Execute, manage, and optimize integrated campaigns, with an emphasis on driving qualified top- and mid-funnel leads and contacts from our target audiences and accounts
• Create and launch an innovative account-based marketing strategy 
• Own and run multichannel marketing programs (virtual, hybrid, & in-person) that successfully engage executives at our target accounts 
• Define and implement systems to measure, track, and deliver on our targets
• Scale our demand generation efforts across multiple regions and verticals
• Help build a diverse, ambitious, creative, and high-achieving marketing team

 We’re looking for someone who has: 

• 5+ experience leading B2B demand generation, with proven success marketing to executives in large enterprise accounts
• Built marketing programs and systems from scratch that resulted in a stellar record of generating, nurturing, and converting leads and contacts from large enterprise executives
• An expert understanding of the enterprise demand generation playbook, accompanied by a desire to get creative and experiment with new ideas, tactics, and opportunities
• Experience in high-growth, fast-paced startup environments; preferably in generating demand for B2B enterprise products

FAQ

What’s your approach to remote work?

Watershed is hiring team members on all US and EU time zones, and we’re committed to growing a long-term distributed team. We have hub offices in San Francisco and London, and remote team members from Oregon to New Jersey to Ireland. There may be certain jobs that need to be in San Francisco / London or certain locations, and will be specifically noted in the job description or in conversations.

What are Watershed’s return-to-office plans?

We reopened our San Francisco office in June 2021, and treasure the energy and collaboration that comes from working together in person. We’re particularly lucky to have a great rooftop outdoor space, where we can gather for lunch, one-on-one’s, and the occasional outdoor whiteboarding session. We’re also investing deeply to support remote as a first-class hub, with regular Zoom social times, an emphasis on transparency and written artifacts, and periodic offsites to gather everybody in person.

We’re a COVID-cautious company. The office is open to vaccinated team members with regular testing, and we’ll continue to pay close attention to case rates to ensure it’s safe for everybody.

Do I need X years of experience, climate experience, etc.?

No, Watershed is hiring team members with a broad range of prior experience, and we’d love to talk with you regardless of yours. We prioritize mentorship on the job. There maybe certain jobs that will need X years of experience, and will be specifically noted in the job description.

What’s the interview process like?

It starts the same for every candidate: getting to know the team members through 1 to 2 conversations about Watershed, your experience, and your interests. Next steps can vary by role, but usual next steps are a skill or experience screen (e.g. a coding interview for an engineer, a portfolio review for a designer, deeper experience call for other roles) which leads to a (usually virtual) onsite interview after that if the screens go well. We prioritize transparency and lack of surprise throughout the process.