Product Marketing Manager, Hyperspectral

Welcome to Planet. We believe in using space to help life on Earth.

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.

As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.

We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.

Planet is headquartered in San Francisco, California, Earth.

About the Role:  

Planet is looking for a strategic product marketer to help us grow the market for one of Planet’s newest product lines, and enable business expansion through comprehensive go-to-market strategies in a nascent market environment. You will be part of the broader marketing team, specifically sitting within the dynamic Product & Solutions Marketing group. 

This product marketer is responsible for leading broad cross-functional, go-to-market initiatives that ultimately build sales pipeline for Planet’s hyperspectral product line, currently under development. These initiatives include overseeing and engaging with a board of early customers, product launches, solution development, acquisitions, and strategic partnerships. As a leader, you will be responsible for driving alignment and execution of the strategy across the Marketing, Product, Commercial, Finance and Operations teams. 

You will work closely with the Product organization in defining customer & partner challenges and the roadmap for new features that address critical unmet needs. You will work closely with the Commercial organization to ensure “field readiness,” arming them with the right content, messaging, and competitive insights. You will work closely with Finance & Operations teams on pricing, packaging, terms of use, and business model implications.

To do so, this person will need to be an expert on a wide range of use cases for key verticals and how Planet products can solve customer challenges and drive value. You will intimately know our customers, enable our commercial organization, and influence the product strategy. You will also craft messaging and positioning for target personas, build content to generate demand through marketing campaigns, and create enablement materials for the Commercial team.

To be successful in this role, you will bring a clear perspective on how to bring new geospatial data-as-a-service (DAAS) and/or enterprise software products to an evolving market, with a detailed understanding of the buyer and user personas and along the stages of the buyer’s journey. An attention to detail and an eye for high quality are critical to your success, along with an ability to articulate our product’s value proposition in a way that resonates with our audiences and clearly articulates how Planet can solve the unique problems in different industries. This role is expected to routinely present at external conferences, events, and webinars, and should be adept at public speaking and evangelizing Planet’s products.

Impact You’ll Own:

• Deeply understand the geospatial data and analytics market, where Planet fits; identify opportunities for market expansion and assess gaps.
• Lead Planet’s go-to-market initiatives (product launches, joint solutions, acquisitions, partners) and drive execution of deliverables across sales, product, marketing, legal, and operations teams.
• Oversee a user advisory board of early participants to gather product feedback and better understand hyperspectral use cases
• Build out and maintain buyer and user personas and develop product value propositions that differentiate Planet offerings in the market.
• Work with Solutions Marketing to identify and assess which partners can complement existing offerings & develop joint marketing plans.
• Collaborate with product team and vertical subject matter experts to produce and update a portfolio of marketing and sales enablement tools (presentations, data sheets, use cases, demos, battlecards, etc).
• Collaborate with technical teams to create interactive demos that showcase product value to be used for trade shows, industry events, and sales outreach
• Support marketing campaigns with messaging and content to drive sales pipeline.
• Partner closely with the broader marketing organization on global programs, including demand generation, digital marketing, field marketing, creative, and communications.

What You Bring:

• BA/BS degree
• 5+ years of product marketing experience
• Proven track record positioning products and marketing B2B/enterprise products
• Top notch writing, communication and presentation skills (to both internal and external audiences)
• Creative and analytical thinking skills
• Experience partnering with product, sales, and executive stakeholders to drive alignment and decision-making
• Experience with hyperspectral imagery
• Be an organized, self-starter with ability to collaborate across departments

Benefits While Working at Planet:

• Comprehensive Health Plan
• Wellness program and onsite massages in specific offices
• Flexible Time Off
• Recognition Programs
• Commuter Benefits
• Learning and Tuition Reimbursement
• Parental Leave
• Offsites and Happy Hours
• Volunteering Benefits

Some Press About Us: 

Our CEO, Will Marshall featured on TED and featured in a Planet Blog

“Planet: Bringing Space Back Down to Earth”

Tiny, privately owned satellites are changing how we view the Earth features in NBC News

“Planet And Rocket Lab Create Mission Patch To Honor Women In Aerospace” —Planet Blog

Why we care so much about Belonging. 

We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That’s why Planet is guided by an ultimate  north star of Belonging, dreaming big as we approach our ongoing work with diversity, equity and inclusion.  If this job intrigues you, but you’re thinking you might not have all the qualifications, please... do apply!  At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description.  We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts.  We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride. 

EEO statement:

Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. 

Accommodations:

Planet is an inclusive community and we know that everyone has their own needs. If you have a disability or special need that requires accommodation during the interview process, please call Planet's front office at 669-214-9404 or contact your recruiter with your request. Your message will be confidential and we will be happy to assist you.

Compensation (only applicable for Colorado applicants):

The base pay range targeted for this position in Colorado is: $81,000 - $159,000. This role is eligible for equity.

The actual offer, including the compensation package, is determined based on multiple factors, including experience, location, and other business considerations.

Planet is registered as an employer in many, but not all, states. If you are not able to work from a state where Planet is registered, you will not be eligible for employment.

Privacy Policy: By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Planet Data Privacy Notice for California Staff Members and Applicants, , and hereby consent to the collection, processing, use, and storage of my personal information as described therein.