Lifecycle Marketing Specialist

  • EnergySage
  • Boston, MA, USA
  • Feb 03, 2022
Communications Marketing

Job Description

Do well by doing good.

Do you wake up in the morning excited to go to work? Do you want to engage in a mission that fundamentally betters our world? Do you want to work alongside an amazing team of smart, driven, upbeat colleagues with unique backgrounds and interests? Keep reading because EnergySage might be the place for you.

EnergySage is the leading online marketplace for solar and other renewable energy technologies. We strive to make the experience of going solar as easy as booking a flight online. We are looking for passionate, collaborative, authentic individuals to join our team in making renewable energy options more accessible to consumers. We are the most-visited energy website in the U.S.-- last year 10 million people used our tools. What can you help us achieve?

Learn more about our company and our team:

Lifecycle Marketing Specialist

EnergySage is looking for a Lifecycle Marketing Specialist to join our team in Boston, MA. 

The ideal candidate has experience with developing nurture campaigns (email, SMS, etc.), and should be familiar with some CRM and database functionality. A demonstrated interest in renewable energy is preferred, as well. The Lifecycle Marketing Specialist will be a function of the Marketing department. 

What you’ll do:

  • Define and lead EnergySage’s lifecycle marketing strategy. 
  • Own the day-to-day execution of B2C and B2B email campaigns, including copywriting, building/sending emails, A/B testing, and reporting.
  • Develop and execute automated lifecycle marketing journeys across all CRM channels (including email and SMS) to increase engagement with audiences
  • Develop list segmentation, targeting and contact strategies to maximize engagement across key stages of the customer shopping process.
  • Be the company go-to for marketing automation
  • Coordinate new data / feature requests with Product
  • Ensure consistent messaging across all channels, and maintain brand and copy tone throughout
  • Analyze and monitor the impact of nurture channels; use insights to consistently improve the customer experience
  • Work closely with both the installer team to create compelling installer or manufacturer-facing campaigns

What you bring to the role:

  • A consumer-first mindset 
  • Experience creating and executing marketing campaigns and programs that drive customer engagement, turning prospects into customers into promoters
  • 2+ years of experience in email marketing and marketing automation tools
  • Track record of successful cross-functional collaboration with product, sales, and customer service teams
  • Experience with A/B testing and experimentation
  • Exceptional copywriting and communication skills
  • HubSpot/CRM experience

We are EnergySage.

As the leading online comparison-shopping marketplace for rooftop solar, energy storage, community solar, and financing, EnergySage is accelerating the adoption of clean energy by improving consumer access and affordability. Our user-friendly platform is built on the principle of consumer empowerment through unbiased information, transparency, and choice. As we grow and enter new markets, we seek team members who bring new perspectives, skills, and energy that will propel us to accomplish the challenging work we have ahead.­

Confidence can sometimes hold us back from applying for a job - but we believe there's no such thing as a 'perfect' candidate. So, however you identify and whatever background you bring, please apply if this is a role that would make you excited to come into work every day and help bring renewable energy to the broader market.

EnergySage is committed to building a workplace that welcomes and encourages diverse perspectives. We believe that the most successful teams actively and authentically engage individuals with varied experiences and skillsets.

EnergySage is an equal opportunity employer and prohibits discrimination and harassment of any kind. Applicants from a broad range of backgrounds are encouraged to apply.

Our Values

  • Consumer First: Our top priority is to serve and empower consumers through transparency, equitable access to information, and personalized interactions.
  • Better Together: We recognize that we gain and give more through collaboration, partnership, and diversity of experience and perspective. We respect one another and are inspired by what we learn and achieve together.
  • Integrity: We take personal ownership and pride in doing the right thing. Our consistency, competence, and high standards earn the reputation of “trusted advisors” with all of our stakeholders.
  • Substantive Impact: We are committed to effecting and sustaining positive environmental, social, and market transformations through creativity, innovation, and persistence.
  • Iterative Excellence: Our intellectual curiosity and bias toward action drive us to continuously learn, evaluate, iterate, and improve.

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Drawdown solutions

Distributed Solar Photovoltaics