Social Media Manager

We’re an international AgTech startup pioneering an ambitious mission in a high-growth industry where agriculture meets technology to solve our toughest climate and economic challenges. Through the use of data-driven insights, natural microbiology, and innovative digital technologies, Indigo is partnering across the supply chain, ultimately cultivating a scalable climate solution and enhanced partner ecosystem that beneficially serves farmers, consumers, and the planet alike.

Our mission is unique, and therefore our teams are too: from multigenerational farming experts who understand the land as though it were an extension of themselves, to cutting-edge technologists and scientists on the frontier of innovation, our teams are a reflection of the range of the stakeholders we serve: the Earth, the Farmer, and the Consumer.

Indigo Ag is looking for a Social Media Manager to join our in-house Brand Digital team. The ideal candidate has experience maintaining and driving strategy across social media platforms, building and engaging with social communities, collaborating on campaigns and projects across marketing channels, and analyzing and optimizing social performance to maintain brand sentiment and drive brand awareness.

Responsibilities

Strategy

• Take over the implementation of social media strategy for Indigo’s brand handles across Facebook, Twitter, LinkedIn, and Instagram
• Take ownership over the development of strategy

Engagement

• Monitor Indigo social media channels and surrounding ag and climate conversations
• Support and refine a social response strategy to continue to build an engaged audience

Analysis

• Support the compilation and analysis of monthly, quarterly, and annual reports that track key social metrics, as well as optimizing opportunities in real-time and supporting the definition of social goals

Branding

• Learn Indigo’s brand voice to take over the social editorial calendar, collaborating with the Creative Services and Content teams to create compelling social-first content
• Support the Brand Digital and Marketing team overall on social activations, brand and offer campaigns, and corporate announcements

Internal Resource

• Serve as a go-to internal advocate for social best practices and manage employee social media guidelines, enablement channels, and trainings
• Act as the organizational pulse of social trends in content, platform, etc. to provide recommendations

Understands and embodies our mission & core values

• Excited by Indigo’s mission; believes that Indigo can fundamentally change the agriculture industry; can clearly articulate passion for our mission and values
• Optimistic and innovative; solution-oriented; shows no signs of cynicism
• Will be widely viewed as someone who personifies our core values, is committed to them, and leans on them when making decisions. Specifically:
• Demonstrates a track record of high integrity - doing the right thing, owning mistakes, conducting oneself honestly
• Values, communicates and interacts with others with high levels of transparency and respect
• Collaborates well across functions; creates an inspiring and collegial work environment

Competencies

• Excellent organizational and time management skills, including: ability to multitask, reprioritize and respond quickly; outstanding thoroughness, attention to detail, and accuracy in work product with an eye for context and big-picture focus
• Flexible and robust work ethic, including: willingness to roll up sleeves and get things done; dependable with the ability to go above and beyond; and capable of reading urgent situations and problem-solving quickly
• Positive and professional attitude, including persistent, patient and diplomatic; high-energy, capable of operating in a fast-paced work environment; optimistic attitude; and high integrity and sound judgment
• Strong communication and interpersonal skills, including: ability to work well with people at all organizational levels; ability to work effectively both independently and in a collaborative structure; and highly cross-functional
• Creative/analytical mindset: Ability to jump from creative side of social to analytical to prove ideas
• Passionate and enthusiastic about Indigos core values and mission

Qualifications

• 3-5 years of professional social media experience
• Deep knowledge of cross-channel social strategy and best practice
• Excellent written and verbal communication skills; strong editing skills with attention to detail
• Ability to interpret social and digital analytics
• Experience managing social media channels for a brand, institution, or program
• Proven track record of growing social channels and strong content/editorial presence on social
• Experience managing a social listening/monitoring platform a plus
• Experience with both owned and paid social content preferred
• Light graphic design abilities preferred
• Experience in sustainability or agriculture a plus

Indigo is committed to living our values, specifically “creating a work environment where everyone feels respected, connected, and has opportunities to learn and grow.” As part of living our values, we strive to create a diverse and inclusive work environment where everyone feels they can be themselves and has an equal opportunity of succeeding.