Senior Performance Marketing Manager

This role can be based from any of our offices / is flexible on location

We’re making zero carbon happen

We’re OVO Group, a big family of companies united by a single vision: to get to zero carbon, fast. 

We call this Plan Zero – and it shows how we’ll be fighting the climate crisis and transforming the way people use energy over the next decade. To do this, we need the sharpest minds. Are you up for the challenge?

Do great green things with OVO Energy

So much has changed since we launched in 2009.  Our goal remains the same though: make energy cheaper, greener, and simpler. Just as it was on day one.

Everyone belongs at OVO

Our aim is to build a diverse and inclusive movement: teams of brilliant people, with unique talents, skills, passions, and experiences. 

We encourage everyone to join us, whatever your gender identity, race, ethnicity, sexual orientation, age, life experience, or background. So please come as you are – we can’t wait to meet you.

Where in the world of OVO will I be working? 

You will be working in the Growth Team, reporting into the Head of Performance Marketing. This is a commercial role, primarily focused on achieving ambitious acquisition targets across a range of energy, smart tech and home services products. 

As an experienced paid media manager, you will be managing a roster of specialist agencies responsible for the strategy and delivery of multi-million pound performance marketing campaigns across digital, offline and above-the-line channels.

What will I be doing?

Key responsibilities include:

• Delivery against sales targets, while finding opportunities for continuous improvement within cost per sale and CLV guidelines
• Strategy, planning and evaluation of digital advertising channels including paid search, paid social, affiliates, display and video
• Direction and oversight of digital media agencies, ensuring that all campaigns deliver against growth and brand objectives
• Collaborate with brand and creative teams and agencies to plan above-the-line acquisition campaigns on channels including DRTV
• Lead quarterly forecasting, budgeting and scenario planning for your channels, ensuring optimal investment across the most effective areas
• Develop marketing plans that deliver across multiple business objectives, while prioritising effectively to maximise return on ad spend
• Proactive analysis and reporting on campaign performance, sharing insights and opportunities with agencies and internal teams
• Drive performance improvements using data from multiple sources e.g. Google Analytics, Google Ads, Facebook Business Manager, TV Squared
• Manage multi-million pound budgets and work closely with colleagues in finance and procurement to ensure appropriate controls are followed
• Work with propositions, brand, creative studio and agencies to ensure consistently high standards of creative and copy across all campaigns
• Collaborate with product and tech teams to ensure appropriate tracking is in place and landing pages and purchase journeys are optimised
• Build relationships with senior partners across teams including Growth, Propositions, Pricing, Brand, Finance, Product and Data
• Work closely with colleagues across Performance Marketing, Growth and the wider Commercial team to ensure a successful integrated approach

Is this the job for me? 

Ideally you will have:

• A proven track record in performance marketing, ideally with hands-on campaign delivery skills alongside strategic commercial experience
• Demonstrable experience managing digital channels including paid search, paid social, affiliates, display and video advertising
• Experience in managing above the line campaigns, offline media campaigns and integrated media campaigns would be a bonus
• Experience of managing media agencies, with a focus on building strong relationships, optimising performance and delivering against targets
• Knowledge of marketing principles, with an ability to articulate how brand and performance marketing should work together over the long term
• Solid grasp of the creative process and the importance of creative in delivering effective performance marketing outcomes
• Analytical problem solver, with a talent for interpreting data, discovering useful insights using these to improve campaign performance
• Excellent communicator, both written and verbal, with an ability to turn data and insights into engaging presentations

Brilliant benefits for a world-changing team

Our people are at the heart of Plan Zero. That’s why we offer plenty of green benefits and progressive policies to make you feel at home.

For starters, you’ll get 34 days of holiday (including bank holidays).

Then there’s Flex Pay. It’s an extra 9% of your salary on top of your core pay to use as you like. You can take it as cash, add to your pension, or choose to spend it on a huge range of flex benefits.

Here’s a taster of what’s on offer:

For your health
With benefits like a healthcare cash plan or private medical insurance depending on your career level, critical illness cover, life assurance, health assessments, and more

For your wellbeing
With gym membership, gadget, travel and cyber insurance, workplace ISA, will writing services, DNA testing, dental insurance, and more

For your lifestyle
With extra holiday buying, discount dining, culture cards, tech loans, and supporting your favourite charities with give-as-you-earn donations

For your home 
Get up to £300 off any OVO Energy plan (when you pay by Direct Debit), plus personal carbon offsetting and great discounts on smart thermostats and EV chargers

For your commute
Nab a great deal on ultra-low emission car leasing, plus our cycle to work scheme and public transport season ticket loans

Want to hear about our full range of flexible benefits and progressive people policies? Our People Team can tell you everything you need to know.

Oh, and one last thing...

We’d be thrilled if you tick off all our boxes yet we also believe it’s just as important we tick off all of yours. And if you think you have most of what we’re looking for but not every single thing, go ahead and hit apply. We’d still love to hear from you!