Director, Marketing

What You’ll Own

• Brand Management & Market Positioning: Lead brand strategy, architecture, and development. Ensure a consistent, differentiated presence across all touchpoints—digital, physical, and experiential. Translate business goals into compelling market narratives that resonate with prospects, partners, investors, and media.
• Growth Marketing: Oversee the design and execution of high-performing campaigns to generate sales activity, qualified leads, and organic growth.
• Customer Success: Collaborate with account management teams and project leads to ensure marketing supports retention, upsell opportunities, and overall satisfaction
• Strategic Communications & Messaging: Craft high-impact communications that support corporate positioning, thought leadership, and market expansion. Develop and evolve messaging frameworks that speak to diverse stakeholder groups while reinforcing Madison’s mission and value proposition.
• Creative Storytelling & Content Development: Shape the Madison narrative through innovative content and multimedia storytelling. Produce and oversee a portfolio of content that spans web, video, social, print, and presentation formats to engage audiences at every stage of the funnel.
• Integrated Campaigns & Demand Generation: Design and execute data-informed campaigns that build brand awareness, generate demand, and support outbound sales. Integrate paid, earned, and owned media strategies to ensure reach and performance.
• Media Relations & Thought Leadership: Oversee PR strategy, media relationships, and executive visibility. Position Madison as a category leader by securing earned placements, bylines, interviews, and speaking opportunities.
• Internal & Employer Brand Communications: Partner with People & Culture to support internal communications, employer branding, and recruiting marketing efforts. Ensure our brand is not only seen, but felt—by our team and future talent.
• Customer & Partner Engagement: Collaborate with customer success and account teams to develop tools, case studies, and touchpoints that deepen relationships, support retention, and foster brand loyalty.
• Team Leadership & Partner Management: Lead and grow a high-performing marketing and communications team. Manage external agencies, designers, writers, and freelancers to execute with quality, speed, and brand alignment.

What Will Help You Succeed (You don't need to check every box, but here is what will help you thrive.)

• Proven experience leading brand, marketing, or communications functions within a high-growth B2B environment
• A sharp eye for positioning and a passion for building brands that resonate in competitive markets
• Fluency in creative storytelling with an ability to translate complexity into clarity and inspiration
• Familiarity with media relations, PR strategies, and publishing thought leadership in credible outlets
• A data-informed mindset and comfort collaborating across marketing, sales, and executive functions
• Hands-on experience managing creative teams, external partners, and cross-functional campaigns
• A bias toward experimentation and curiosity about new formats, technologies, and tools

Bonus Experience (Helpful, Not Required)

• Publishing thought leadership or branded content in mainstream media
• Familiarity with tools like Salesforce, InDesign, PowerPoint, Canva, Photoshop, or Illustrator
• Event planning experience (e.g., venues, logistics, vendor coordination)
• Exposure to energy, infrastructure, or sustainability sectors

Benefits & Perks

• PTO and company holidays
• Medical, dental, vision
• Employer-paid short-term disability, long-term disability, life insurance
• 401(k) and company match
• Professional development stipend