Marketing Director

General Summary: Working closely with the Low Carbon Fuels business unit, this role leads the development and execution of strategic marketing initiatives to drive brand awareness, support sales activities, and increase understanding of the low carbon fuels play in mitigating climate change. To ensure seamless information sharing and collective success, this role sits within the Company’s 5-person global marketing team and has a dotted line to, and direct working relationship with, the President of the Low Carbon Fuels business unit.

Primary Responsibilities and Competencies:

• Lead the development and execution of integrated marketing strategies in close collaboration with the business unit that drive business growth, elevate brand awareness, and position the Low Carbon Fuels business unit as a market leader.
• Create and oversee high-impact content across various formats (web, social, whitepapers, video scripts, webinars, thought leadership, and more) that both educate the market and promote our climate solutions.
• Partner across the global marketing team to maintain a consistent brand voice and messaging across all platforms.
• Develop and implement a content distribution plan ensuring content connects with the right audience through various channels.
• Conduct market research, analyze the competitive landscape, and identify customer needs and trends.
• Use data analytics to evaluate and improve return on investment of marketing initiatives.
• Publicize company achievements and other developments via public announcements and media strategies.
• Support crisis response and sensitive communications with professionalism and speed.

Required Education, Experience and Certification:

• 5+ years of proven working experience in marketing in a corporate or agency environment
• Experience in low carbon fuels or adjacent industry required
• Excellent writing skills
• Exemplary verbal communication skills and problem-solving capabilities
• Strong project management, multitasking, and decision-making skills
• Ability to develop strong, positive, and constructive relationships
• Demonstrated ability to manage budgets
• Advanced knowledge and understanding in marketing automation platforms (e.g., HubSpot, Pardot) and Microsoft Office Suite, including SharePoint
• Bachelor’s degree in marketing, communications or a related field