Associate Brand Manager

COMPANY DESCRIPTION
At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.
At Beyond Meat, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond, achieving parity with animal protein to set a new foundation for the industry. As the leader in the industry, we are focused on raising the bar on talent. We are dedicated to shaping an inclusive culture that drives excellence, innovation, and results by enabling talent acceleration and development, engagement, and the employee experience.
The Associate Brand Manager will be immersed in Beyond’s dynamic, fast-paced culture as a key member of the Brand Marketing Team. This role requires strong analytical skills, attention-to-detail, a strong desire for problem-solving, and a high degree of comfort working with cross-functional teams. The position will be the day-to-day lead for the core product line(s), including business analysis and product management. 

TASKS, DUTIES, & GENERAL RESPONSIBILITIES

• Monitor brand performance vs. objectives and identify issues and opportunities. Recommend strategies and tactics to take advantage of market opportunities and mitigate risks
• Manage multiple projects simultaneously to enable the base business to deliver its annual goals
• Lead the ongoing performance analytics of the business from a consumption and shipments perspective, and ensure a common understanding of key business metrics with the Demand Planning
• Work with various marketing teams (creative, shopper, digital, etc) to develop and/or approve consumer facing materials
• Plan and implement packaging updates by partnering closely with Design team through briefing and approval process 
• Partner with Growth teams to develop omni-channel retail strategy and plans tied to brand strategy and business objectives.
• Have close partnership with innovation teams to influence innovation pipeline with consumer insights and marketplace knowledge.
• Understands and advocates for consumer needs and preferences. Proactively looks for opportunities to expand brand passion and improve consumers experiences with the Brand to deliver brand growth goals. 
• Monitor competitive market dynamics to inform development of, or changes required to, marketing plans. Partner with Market Insights & Research, category/sales analytics partners to develop learning plans and assessment of marketing plans (define KPI's, assess against goals, implement optimizations)
• Maintain comprehensive knowledge and understanding of current environment and industry trends, oversee category and competitive analysis, stay abreast of latest competitive activities and sales
• Proactively communicate key learnings and actions with internal stakeholders. Recommend strategies and tactics for the competitive activities
• Develops, manages, and tracks marketing budgets, timelines, and processes from kickoff to execution and ensures effective and timely development and execution of programs
• Lead select elements of brand’s marketing plan 
• Collaborate with brand leads, agencies, and internal partners to co-develop marketing materials and execute plans (I.e. ecommerce, shopper, owned assets, and more)
• Manage ad hoc marketing project requests

QUALIFICATIONS

• Bachelor’s Degree in Business or Marketing required
• Master’s Degree / MBA strongly preferred
• 1 or more years of brand management / marketing experience if MBA obtained
• 3+ years of experience if no MBA – particularly in Consumer Product Goods (CPG)
• High comfort level using syndicated data such as IRI/Nielsen (POS data) and Numerator (panel data)
• Proficient in a variety of applications (Microsoft Suite, G Suite), and the ability to pick up new applications and processes quickly
• A passion for Beyond Meat and its mission 
• Ability to handle ambiguity and work in a fast paced, entrepreneurial environment
• Strong project management skills and attention to detail
• Exceptional verbal, written and presentation abilities
• A clear understanding of general marketing principles
• Strong analytical skills
• Can do attitude and ability to adapt quickly
• Ability to work independently and collaboratively

Please note that Beyond Meat has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees. All U.S. employees who (a) physically enter a Beyond Meat facility in the United States, (b) represent Beyond Meat at work-related events, including but not limited to trade shows and product demonstrations, or (c) physically enter customer or potential customer sites in connection with their work for Beyond Meat must take all necessary steps to be Fully Vaccinated as a condition of employment, unless a reasonable accommodation is approved.
Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.
Please note that Beyond Meat has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees. All U.S. employees who (a) physically enter a Beyond Meat facility in the United States, (b) represent Beyond Meat at work-related events, including but not limited to trade shows and product demonstrations, or (c) physically enter customer or potential customer sites in connection with their work for Beyond Meat must take all necessary steps to be Fully Vaccinated as a condition of employment, unless a reasonable accommodation is approved.