The Marketing Communications Specialist for the Aftermarket Business will play a pivotal role in developing and executing integrated marketing strategies that support multiple product brands within the Sensata Aftermarket Business. This role requires a strategic thinker and hands-on executor who can manage campaigns, product launches, events, content, and digital initiatives across a fast-paced, matrixed organisation.General Responsibilities• Develops and executes promotional campaigns and marketing materials for the designated product or program• Leads effective market research studies in order to utilize effective communication distribution channels, and focus on a target market• Conduct competitor analysis to execute and develop an innovative, creative and unique marketing communication media strategy• Evaluate market campaign performance and offer recommendationsExperience / Qualifications• A university degree required (i.e. Bachelors degree) or equivalent relevant work experience• Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands• Strong communication skills; oral, written and presentation• Strong organization, planning and time management skills to achieve results• Strong personal and professional ethical values and integrity• Holds self-accountable to achieving goals and standards• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)• Strong interpersonal &amp; collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers<div>Key Responsibilities </div><div><ul><li>Lead the planning and execution of multi-channel marketing campaigns for product launches, trade shows, and branding initiatives across multiple product families within Sensata Aftermarket Business Unit. </li></ul></div><div><ul><li>Help define and communicate the product's value proposition, ensuring consistent messaging across all marketing channels. </li></ul></div><div><ul><li>Help develop and implement go-to-market strategies for new product launches, ensuring alignment with overall business objectives. </li></ul></div><div><ul><li>Develop and implement strategies for demand and lead generation to help drive business growth and achieve sales targets. </li></ul></div><div><ul><li>Collaborate with cross-functional teams including product management, strategic marketing, sales and global communications to align messaging and ensure messaging consistency across all external touchpoints.  </li></ul></div><div><ul><li>Work with internal designers to develop compelling content for digital and print platforms, including sell sheets, email campaigns, social media, and web assets.  </li></ul></div><div><ul><li>Manage agency and vendor relationships to support creative development, media planning, and event logistics. </li></ul></div><div><ul><li>Gather and analyze customer feedback to inform product development and marketing strategies. </li></ul></div><div><ul><li>Support sales enablement through the creation of toolkits, FAQs, and training materials. </li></ul></div><div><ul><li>Contribute to strategic planning and budget forecasting for marketing communications activities. </li></ul><div>Additional Skills/ Experience</div><div><div><ul><li>Over 5 years of experience in B2B and B2C marketing communications, preferably within the Aftermarket (Automotive/HVOR) Retail and/or distributors preferred</li></ul></div><div><ul><li>Proven ability to manage multiple projects simultaneously with a strong attention to detail preferred</li></ul></div><div><ul><li>Demonstrated success in managing trade show presence and customer-facing events preferred</li></ul></div><div><ul><li>Proven experience in product launches preferred</li></ul></div><div><ul><li>Proficiency in Adobe Creative Cloud tools, Pardot and salesforce preferred</li></ul></div><div><ul><li>Experience supporting short-cycle product businesses with high-volume marketing &amp; communications needs preferred</li></ul></div><div><ul><li>Familiarity with marketing products that involve mobile apps is a plus</li><li>Ability to travel up to 20%</li><li>Experience with MS Excel preferred</li></ul>#LI-MY1 #LI-Hybrid</div></div></div>Base Salary Range: $87,200.00 - $119,790.00At Sensata, our employees are the key to our success and growth.  We recognize that each individual brings their own unique experience, therefore the base salary range information shown above is a general guideline only.  Sensata considers several factors when extending an offer, including, but not limited to, a candidate’s experience and qualifications, as well as internal equity, market and business considerations. In addition to base salary, Sensata offers competitive medical, dental, vision, life and disability insurance plans, along with education reimbursement, wellness programs, a 401(k) retirement plan with Company matching, and a variety of paid time off, such as vacation or flex-time, sick, bereavement, and parental leave. Certain positions are also eligible for short-term incentive and long-term incentive programs.<h1>SmarterTogether</h1><ul><li>Collaborating at Sensata means working with some of the world’s most talented people in an enriching environment that is constantly pushing towards the next best thing</li><li>Employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication</li><li> As OneSensata, we are working together to make things work together </li></ul>Click here to view <a href="https://www.sensata.com/sensata-recruitment-privacy-policy">Sensata Recruitment Privacy Statement</a>Click here to view our <a href="https://www.sensata.com/sites/default/files/a/sensata_china_recruitment_privacy_policy.pdf">Sensata Recruitment Privacy Statement for China</a>NOTE:  If you are a current Sensata employee (or one of our Affiliates), please back out of this application and log into Workday via the Company Intranet to apply directly.  Type "FIND JOBS" in the Workday search bar.

Since 1963, Dynapower has provided power electronics solutions, along with an array of aftermarket services focused on continuous reliability and efficiency to an ever-expanding global customer base. We are a trusted leader in all types of power conversion equipment including high power rectifiers, inverters, DC/DC converters, integrated battery energy storage systems and transformers for use in hydrogen, e-mobility, energy storage, industrial, mining, defense and research applications. With headquarters and a 150,000 square-foot vertically integrated manufacturing facility in South Burlington, VT, Dynapower is collaborating with our partners and clients to shift the way our world uses power and advance our resilient, clean energy future.

Marketing Communications Specialist Aftermarket Business

The Marketing Communications Specialist for the Aftermarket Business will play a pivotal role in developing and executing integrated marketing strategies that support multiple product brands within the Sensata Aftermarket Business. This role requires a strategic thinker and hands-on executor who can manage campaigns, product launches, events, content, and digital initiatives across a fast-paced, matrixed organisation.General Responsibilities• Develops and executes promotional campaigns and marketing materials for the designated product or program• Leads effective market research studies in order to utilize effective communication distribution channels, and focus on a target market• Conduct competitor analysis to execute and develop an innovative, creative and unique marketing communication media strategy• Evaluate market campaign performance and offer recommendationsExperience / Qualifications• A university degree required (i.e. Bachelors degree) or equivalent relevant work experience• Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands• Strong communication skills; oral, written and presentation• Strong organization, planning and time management skills to achieve results• Strong personal and professional ethical values and integrity• Holds self-accountable to achieving goals and standards• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)• Strong interpersonal &amp; collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers<div>Key Responsibilities&nbsp;</div><div><ul><li>Lead the planning and execution of multi-channel marketing campaigns for product launches, trade shows, and branding initiatives across multiple product families within Sensata Aftermarket Business Unit.&nbsp;</li></ul></div><div><ul><li>Help define and communicate the product's value proposition, ensuring consistent messaging across all marketing channels.&nbsp;</li></ul></div><div><ul><li>Help develop and implement go-to-market strategies for new product launches, ensuring alignment with overall business objectives.&nbsp;</li></ul></div><div><ul><li>Develop and implement strategies for demand and lead generation to help drive business growth and achieve sales targets.&nbsp;</li></ul></div><div><ul><li>Collaborate with cross-functional teams including product management, strategic marketing, sales and global communications to align messaging and ensure messaging consistency across all external touchpoints.&nbsp;&nbsp;</li></ul></div><div><ul><li>Work with internal designers to develop compelling content for digital and print platforms, including sell sheets, email campaigns, social media, and web assets.&nbsp;&nbsp;</li></ul></div><div><ul><li>Manage agency and vendor relationships to support creative development, media planning, and event logistics.&nbsp;</li></ul></div><div><ul><li>Gather and analyze customer feedback to inform product development and marketing strategies.&nbsp;</li></ul></div><div><ul><li>Support sales enablement through the creation of toolkits, FAQs, and training materials.&nbsp;</li></ul></div><div><ul><li>Contribute to strategic planning and budget forecasting for marketing communications activities.&nbsp;</li></ul><div>Additional Skills/ Experience</div><div><div><ul><li>Over 5 years of experience in B2B and B2C marketing communications, preferably within the Aftermarket (Automotive/HVOR) Retail and/or distributors&nbsp;preferred</li></ul></div><div><ul><li>Proven ability to manage multiple projects simultaneously with a strong attention to detail preferred</li></ul></div><div><ul><li>Demonstrated success in managing trade show presence and customer-facing events preferred</li></ul></div><div><ul><li>Proven experience in product launches preferred</li></ul></div><div><ul><li>Proficiency in Adobe Creative Cloud tools, Pardot and salesforce preferred</li></ul></div><div><ul><li>Experience supporting short-cycle product businesses with high-volume marketing &amp; communications needs preferred</li></ul></div><div><ul><li>Familiarity with marketing products that involve mobile apps is a plus</li><li>Ability to travel up to 20%</li><li>Experience with MS Excel preferred</li></ul>#LI-MY1 #LI-Hybrid</div></div></div>Base Salary Range: $87,200.00 - $119,790.00At Sensata, our employees are the key to our success and growth.&nbsp; We recognize that each individual brings their own unique experience, therefore the base salary range information shown above is a general guideline only.&nbsp; Sensata considers several factors when extending an offer, including, but not limited to, a candidate’s experience and qualifications, as well as internal equity, market and business considerations. In addition to base salary, Sensata offers competitive medical, dental, vision, life and disability insurance plans, along with education reimbursement, wellness programs, a 401(k) retirement plan with Company matching, and a variety of paid time off, such as vacation or flex-time, sick, bereavement, and parental leave. Certain positions are also eligible for short-term incentive and long-term incentive programs.<h1>SmarterTogether</h1><ul><li>Collaborating at Sensata means working with some of the world’s most talented people in an enriching environment that is constantly pushing towards the next best thing</li><li>Employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication</li><li>&nbsp;As OneSensata, we are working together to make things work together&nbsp;</li></ul>Click here to view <a href="https://www.sensata.com/sensata-recruitment-privacy-policy">Sensata Recruitment Privacy Statement</a>Click here to view our <a href="https://www.sensata.com/sites/default/files/a/sensata_china_recruitment_privacy_policy.pdf">Sensata Recruitment Privacy Statement for China</a>NOTE:&nbsp; If you are a current Sensata employee (or one of our Affiliates), please back out of this application and log into Workday via the Company Intranet&nbsp;to apply directly.&nbsp; Type "FIND JOBS" in the Workday search bar.

Marketing Communications Specialist Aftermarket Business

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Dynapower

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