U.S. Channel Marketing Manager SaaS

about 2 years ago
Full time role
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Job Description

StreetLight pioneered the use of Big Data analytics to help transportation professionals and data analysts measure, analyze and improve transportation. Applying proprietary machine-learning algorithms to location data from mobile phones, vehicle navigation devices and IoT, StreetLight sheds light on travel patterns and makes them available on-demand via the world’s first SaaS platform for mobility, StreetLight InSight®. From measuring traffic volumes to optimizing new infrastructure to planning for autonomous vehicles, StreetLight powers more than 10,000 global projects every month.

The Channel Marketing Manager SaaS will be responsible for developing and executing StreetLight’s AEC Channel Marketing Strategy. Working closely with AEC Sales, Product Marketing and Marketing Operations teams to develop programs that drive AEC partner engagement and revenue, this role reports to the SVP of Marketing and is a unique opportunity to build a new function within StreetLight that is expected to scale to other sectors in the future. The added bonus is the opportunity to have tremendous impact on the ongoing digital transformation of the AEC sector coinciding with stepped up investment in U.S. infrastructure enabled by the Bipartisan Infrastructure Law.
 
This position is remote, with access to a network of physical StreetLight and Jacobs offices throughout the United States.

Key Responsibilities

  • Play a pivotal role in driving AEC channel revenue by aligning channel. marketing strategy with sales goals for assigned AEC channel partners
  • Work with AEC Sales leadership to develop revenue growth goals and strategies for AEC partners, and ensure they are supported by the channel marketing strategy.
  • Drive joint go-to-market plans for awareness, joint messaging, demand generation, and sales enablement activities with partner organizations.
  • Specifically, drive AEC interest in StreetLight products via integrated marketing campaigns targeting assigned AEC partners.
  • Manage AEC lead nurture campaigns, and work directly with AEC partners to make sure they execute “their end” of key campaigns.
  • Own communication programs, sales enablement presentations and collateral needed to educate AEC partners and their end customer sales.
  • Report on KPIs reflecting the success of AEC partners on a regular basis.
  • Utilize external trade shows, internal virtual events, and online training and certification tools to educate AEC partners and drive account expansion.   

Skills & Qualifications

  • 5+ years of experience working in a customer-facing sales or marketing role in the corporate environment
  • 2+ years of experience in channel marketing for a SaaS product is a must
  • Experience in governments or transportation industry sales is a plus
  • Strong written communication chops, with the ability to produce compelling slides and sales collateral on a short timeline
  • Ability to distill technical, data- or chart- heavy material, and the ability to bring it to life for your audience
  • Mix of people skills (this is a channel-partner-facing role) and ability to thrive as an individual contributor

Who You Are

  • You’re metrics-driven with strong ownership and focus. We’re a data company, after all.
  • You are always on the watch for new innovative marketing tactics and creative ideas to improve partner engagement.
  • Your organization and project management skills are on-point. You’re able to manage multiple priorities and tasks simultaneously, with a high attention to detail.
  • You fearlessly adapt to change. You develop workarounds to achieve goals when obstacles inevitably appear or can pivot quickly when priorities change.
  • You have an entrepreneurial spirit. You iterate, innovate and model a continuous learning mindset.
  • You're driven. You’re ready to join an equally driven team that values creativity, data and innovation.
  • You bring positive energy to the team, even in the face of looming deadlines.

What We Offer

  • A leadership role responsible for a new department in strong partnership with a dedicated, connected, and high-output team, who celebrates one another’s successes more than our own.
  • A place where you can grow while making a real impact, both at the StreetLight and the Jacobs corporate level.
  • Ample virtual initiatives and events to keep you connected with your colleagues.
Interested? StreetLight Data offers a competitive salary and benefits package.

StreetLight Data is an equal opportunity/affirmative action employer. StreetLight Data provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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