Senior Manager Growth Marketer

Project Canary is a SaaS-based data analytics company focused on environmental performance or the E in ESG for energy and additional business sectors. We are the leaders in assessing and scoring responsible operations and provide independent, measured emission profiles, including methane, via high fidelity continuous monitoring technology that helps companies take ESG action. Formed as a Public Benefit Corporation (B-Corp rating score 107), Project Canary’s Denver-based team of technologists, engineers, and seasoned industry operators have earned recognition for their uncompromising standards and high-fidelity data.

Project Canary’s mission is to fight climate change and put actionable insights starting with the energy sector. We ingest data from various sources, including our own proprietary environmental sensors/hardware, to calculate carbon emissions from different facilities in real-time via SaaS. The resulting independent data can inform the procurement of offsets in real-time using microtransactions, formulate a data-driven ESG strategy that investors now demand, improve operations by identifying problem areas in minutes, and bolster customer engagement through radical supply chain transparency.

Founded in 2019, Project Canary, PBC has quickly gained recognition as a major mover in the continuous monitoring space. Here are some highlights from last year:

• Fundraise totaling $121M, Series A of $10M in 2021 and Series B of $111M in 2022
• Certified as a B-Corporation with a score of 107.6
• Recognized as Best for the World (top 5% of all B-Corps) in 2 out of 5 categories
  • Governance (transparency and ethics)
  • Workers (treatment of teammates and culture)
• Additional recognition and awards for our culture (more to come soon!)
• eNPS score of 72 (most recent measurement in Q4 of 2021)
• Headcount growth by 6X and growing
• Revenue growth of 6X and growing

Project Canary’s success is attributed to the motivation, skill, and teamwork of everyone. The team understands the importance of maintaining a culture where relationships are valued, feedback is crucial, and trust in each other and our products/services is paramount. If you enjoy a growth-stage environment, mission-driven work, we want to hear from you.

The Senior Manager Growth Marketer will be a part of the Marketing & Communications Team. The MarCom team is modeled after a highly adaptable digital agency – we are building an in-house full marketing stack team. The team is currently a CMO, a Director of Marketing, and a Content/Project Manager. We are adding five additional people to the team in 2022 and are doubling our paid media budget. This is an opportunity to help develop the team and our products in collaboration with highly skilled scientists, engineers, and marketers.

As a Senior Manager Growth Marketer, you will focus on driving growth for existing customers across the energy value chain who use a variety of Project Canary products (hardware, software) utilizing the Salesforce CRM and Marketing Cloud. You will also own the ABM-model MQL → SQL strategy, process, and execution. You will use customer insights, data, and your own experience to design a plan to create the best experience for our customers. You'll work in a fast-paced and ambiguous environment and lead innovation to drive personalization at scale. You will focus on the customer, build a growth strategy, and lead a small team to prioritize/execute scalable campaigns and drive new customers while helping expand existing ones. In this role, you will work with stakeholders and partners (i.e., Analytics, Product, Sales, and MarCom teams).

Requirements

• Lead the building, unifying, and testing of one global narrative for Project Canary customers that is anchored around our core offerings
• Partner with the Business Development and Customer Success teams to adapt high-level messaging for our customers
• Build models to facilitate campaign management, experiment measurement, and channel forecasting
• Lead, manage, and mentor a marketing team responsible for defining/shaping the global marketing strategies for Google Ads
• Drive cross-functional alignment on advertiser growth with executive stakeholders in Product, Business Development, Customer Success and other teams
• Partner with the MarCom team to develop a growth strategy for both acquisition and expansion within at least one vertical (today that is the energy space), understand the incrementality of marketing programs and deploy a performance marketing strategy with excellence
• Develop, build, and run creative campaigns
• Coordinate SEO and PPC strategy
• Implement and analyze performance data of all acquisition and expansion efforts
• Co-share with BD a weekly dashboard of progress, results, and recommendations as well as quarterly and annual rollups
• Run hypothesis-based A/B testing across different channels and platforms by using customer data and key industry trends
• Work cross-functionally with product, business development, and customer success to optimize the full customer funnel via focused testing
• Combine strategic and entrepreneurial thinking with tactical execution to grow our customer acquisitions across channels and throughout the lifecycle

Minimum Qualifications:

• Bachelor's degree or equivalent practical experience
• 9 years of experience in B2B SaaS growth marketing
• 3 years of experience building and leading marketing teams
• Salesforce Marketing Cloud experience required

Preferred Qualifications:

• 4 years of experience leading cross-functional projects
• Experience partnering cross-functionally with Product, Sales, BD, Customer Success, and high-performing Marketing teams
• Ability to connect value propositions and product messaging to build a single global customer narrative
• Ability to use performance metrics to track progress, maintain focus on business impact, and influence content and growth strategies through use of data/metrics
• Ability to use customer insights to persuade and influence executive stakeholders across sales and marketing to align on one global narrative for SMB customers
• Ability to work within ambiguity and simplify complex problems into manageable solutions
• Salesforce experience preferred

Benefits

• Full coverage of health, dental, and vision insurance (low deductibles)
• 401K company match (no vesting period)
• Stock options
• Student loan assistance
• Unlimited PTO (minimum rule of taking at least 3 weeks off in a year)
• Company sponsored wellness days (Fall hike, ski/snowboard days and more)
• 12 weeks of fully paid parental leave (gender neutral) including adoptions
• Flex Choice – choice between free parking, free RTD, or wellness assistance
• Pet friendly – dogs only currently
• Salary range: $100,000 - $150,000 annual base
• Flexible work environment - Must reside near Denver

Project Canary provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.