Growth Performance Manager (m/w/d)

we are unu
We believe in cities in which all people are able to embrace the full potential of urban life. This is why we are committed to creating mobility solutions that fully connect people to their city.
unu is an urban mobility brand based in Berlin. Our first product was the unu Scooter Classic, an electric scooter with portable batteries launched in 2014. Our products are sold both directly to consumers and business customers, making them accessible to everyone and resulting in fair prices by eluding dealership costs. In 2020, we launched the second generation of our scooter: The unu Scooter was designed in house and completely re-designed with our partners in Germany. The new scooter offers space for two people, as well as the largest storage space and one of the fastest acceleration values in the electric scooter segment.
After establishing a strong footprint in Germany, Austria and France, we are looking to consolidate our position as one of Europe's leading e-mobility brands. With already more than 70 creative, pragmatic and solution oriented team members, we are now looking for a Growth Performance Manager (m/w/d) to join the team in unu’s headquarter in Berlin.

This is where you will make an impact...

• Your responsibility is online customer acquisition
• Grow the lead/customer acquisition channels, ROI and improve CPL / CPO for PPC ads, display ads, remarketing and any other paid campaigns
• You are responsible to manage and grow the performance marketing for Germany, France, Austria, Netherlands and Belgium 
• Monitor day-to-day results for all paid programs
• Track, manage and recommend strategic and tactical changes to optimise campaign performance in order to meet/exceed the targets
• Stay ahead of platform developments, industry trends and best practises
• Work closely with the Head of Marketing to help formulate a clear Marketing and Growth roadmaps, and to devise the best automation tools that allow us to scale our business while also scaling our marketing performance, in particular in regards to automation and personalisation
• You will review & challenge our planned engagement strategy for each step of the customer journey to derive an optimal integration strategy for the above-mentioned tools
• You will gather in-depth consumer, competitor and market knowledge to derive insights to facilitate positioning, helping to develop and adjust the go-to-market strategy for new launches and new markets

You’ll be perfect for this role when...

• First of all, you should be passionate about our values (collective courage, curious connection, radical authenticity, simple perfection und creative challenger) and our vision – creating mobility solutions that fully connect people to their city
• You have at least 3+ years in the field of online marketing & performance marketing, a deep understanding of how marketing channels work and how to best utilise their product, are familiar with all the classic channels (SEM, Social, Display, Programmatic Ads) and open to learn about -- and master -- some niche ones as well. You have hands-on experience with Facebook and Google ads
• You worked in a Start-Up before and know how to set up things from the scratch 
• Deep understanding of how marketing tracking and attribution work
• Proven track record of driving significant growth through the deployment of a best in class testing programme
• Experience using analytics platforms and able to pull data and draw actionable insights
• Superior quantitative and analytical skills combined with strong marketing planning and strategic capabilities
• Ability to not only report on data to the C-Level but use it to tell a story
• Comprehensive understanding of the current trends & technologies in online marketing
• Strong analytical skills and a passion for analysing products, competitors, trends and market dynamics
• You know where to look (in GTM, Analytics, Pixels) and you can find tracking issues and are able to fix them on your own or together with BI

Why you should join our ride...

• Join us in our mission to enable people to access the full potential of urban life in one of the most dynamic and fast developing industries!
• You will get your own company unu Scooter to unlock Berlin’s full potential
• You will get a discounted public transport pass, daily lunch vouchers that can be used in every restaurant or supermarket, healthy drinks and fruits at the office, access to fitness memberships and corporate benefits and your own Mac or Windows laptop
• You'll be a part of a highly diverse and vibrant group of people with a strong cultural bond, flat hierarchy, with space for your own ideas in a dynamic, dedicated and motivating environment
• You will be part of our success with our ESOP Program and our attractive stock options! Additionally, we offer a competitive salary
• Not only will you be part of our creative and greatly connected workspace in Kreuzberg but you will also be able to experience contemporary ways of working with flexible working hours and remote friendly options

If this sounds intriguing and you want to join our mission of vision of enabling people to access the full potential of urban life, apply now! 
If you are unsure about meeting all our listed requirements, please still get in touch. Your CV does not define you ‐ we are as interested in your future as your past.
We are looking forward to your application!