About Prewave Make a Real Difference At Prewave, we are dedicated to making a positive impact on the world. Our innovative AI solutions help businesses identify and predict global supply chain risks. Our aim is to make supply chains more resilient, transparent and sustainable. By doing this we help companies to ensure fair working conditions, eliminate child labour, reduce waste and promote sustainable practices across global supply chains. Trusted by Global Industry Leaders Prewave proudly partners with industry leaders such as BMW, Kärcher, Hilti, PwC, and Porsche. Our supply chain superintelligence helps navigate complex supply chain challenges, ensuring operational integrity and enhancing market leadership. We’re now looking for an ambitious and data-driven Head of Digital Marketing (f/m/d) to lead our growth strategy across digital channels, with a particular focus on performance marketing, conversion, and ROI. Your mission As Head of Digital Marketing (f/m/d), you will take the lead in scaling Prewave’s digital customer acquisition engine across the entire funnel - from awareness to conversion. You will define and execute our performance marketing strategy, drive website and SEO initiatives, and build a robust experimentation and analytics framework. What You’ll Do <ul><li>Own and develop Prewave’s digital marketing strategy across paid media (search, social, display, retargeting), SEO, and website optimization</li><li>Design and execute scalable, growth-driven campaigns to generate B2B leads and meet pipeline, and MQL/SQL targets</li><li>Define and manage the digital marketing budget, ensuring strong cost-efficiency, CAC, LTV, and overall ROIBuild and lead a structured experimentation roadmap (e.g. A/B testing, creative testing, landing page CRO)</li><li>Collaborate with Product Marketing, Content, Sales, and Operations to align campaigns with messaging, personas, funnel stages, and backend processes</li><li>Define KPIs and reporting structures, establish dashboards, implement marketing attribution models, and ensure scalable marketing operations processes and tooling</li><li>Drive SEO, organic traffic strategy, and website performance in collaboration with product and content teams</li><li>Manage and develop external agencies or freelancers where needed (SEM, creatives, CRO)</li><li>Mentor a small but high-performing team while contributing hands-on as needed.</li></ul> Your profile <ul><li>8+ years in B2B digital/performance marketing, ideally in SaaS or tech scale-ups</li><li>Proven track record of leading and developing high-performing marketing teams</li><li>Strong experience managing budgets across Google Ads, LinkedIn, Meta, programmatic, and remarketing platforms</li><li>Deep understanding of full-funnel marketing, attribution models, conversion metrics, CAC, LTV, and ROI reporting</li><li>Proficient in marketing tools like HubSpot, Google Analytics and other relevant MarTech solutions.</li><li>A track record of measurable pipeline contribution through scalable growth initiatives</li><li>Strong analytical mindset with a passion for testing, optimisation, and constant iteration</li><li>Experience with marketing in complex or technical B2B environments is a strong plus</li><li>Exceptional collaboration and stakeholder management skills with the ability to align cross-functional teams</li><li>Fluent in both English and German</li><li>Valid work permit for Austria/Germany</li></ul> What we offer you PREWAVE AS A WORKPLACE <ul><li>Competitive Compensation and Benefits: You'll receive a competitive compensation package tailored to your qualifications, experience, and the role. In accordance with Austrian law, we are obliged to disclose that the minimum gross monthly salary for this position under the IT collective agreement is €4,485.</li><li>Inclusive and Supportive Work Environment: Join a dynamic team in a welcoming and inclusive atmosphere. We celebrate diversity and are committed to fostering a workplace where all backgrounds, identities, and experiences are valued. Your voice is important here.</li><li>Work-Life Balance: Your well-being matters. Enjoy flexible working hours and options for working from home to promote a healthy balance between your professional and personal life.</li></ul>What our employees love: <ul><li>Celebrate Your Birthday: Enjoy an extra vacation day to make your birthday special.</li><li>Health and Wellness Initiatives: Benefit from our Eversports partnership, mental health support, shiatsu sessions, and regular health check-ups.</li><li>Training and Development: Access company-wide German and soft skills training and work with your manager on your personal growth plan.</li><li>Engaging Team Events: Join us for cheese tastings, ping-pong tournaments, company dinners, seasonal celebrations, and more.</li><li>Office Snacks and Fruits: Stay energised with a variety of snacks and fresh fruits available in the office.</li><li>Your Device of Choice: Windows, MacOS, or Linux – pick your preferred setup.</li></ul>

Welcome to your expert operating system for supply chain risk. Combining Tier-N transparency, supplier mapping, ESG standards and due diligence compliance makes Prewave a unique software for supply chain management. Achieve resilience, transparency and sustainability today 🇪🇺 ---- * Technical University of Vienna Spin-off * TUW i2c incubated * Supported by AWS - Austria Wirtschaftsservice

Head of Digital Marketing (f/m/d)

About Prewave Make&nbsp;a&nbsp;Real&nbsp;Difference At Prewave, we are dedicated to making a positive impact on the world. Our innovative AI solutions help businesses identify and predict global supply chain risks. Our aim is to make supply chains more resilient, transparent and sustainable. By doing this we help companies to ensure fair working conditions, eliminate child labour, reduce waste and promote sustainable practices across global supply chains. Trusted&nbsp;by&nbsp;Global&nbsp;Industry&nbsp;Leaders Prewave proudly partners with industry leaders such as BMW, Kärcher, Hilti, PwC, and Porsche. Our supply chain&nbsp;superintelligence&nbsp;helps navigate complex supply chain challenges, ensuring operational integrity and enhancing market leadership. We’re now looking for an ambitious and data-driven Head&nbsp;of&nbsp;Digital&nbsp;Marketing&nbsp;(f/m/d) to lead our growth strategy across digital channels, with a particular focus on&nbsp;performance marketing,&nbsp;conversion,&nbsp;and&nbsp;ROI. Your mission As&nbsp;Head&nbsp;of&nbsp;Digital&nbsp;Marketing&nbsp;(f/m/d), you will take the lead in scaling Prewave’s digital customer acquisition engine across the entire funnel - from awareness to conversion. You will define and execute our performance marketing strategy, drive website and SEO initiatives, and build a robust experimentation and analytics framework. What&nbsp;You’ll&nbsp;Do <ul><li>Own&nbsp;and&nbsp;develop&nbsp;Prewave’s&nbsp;digital&nbsp;marketing&nbsp;strategy&nbsp;across&nbsp;paid&nbsp;media&nbsp;(search,&nbsp;social,&nbsp;display,&nbsp;retargeting),&nbsp;SEO,&nbsp;and&nbsp;website&nbsp;optimization</li><li>Design&nbsp;and&nbsp;execute&nbsp;scalable,&nbsp;growth-driven&nbsp;campaigns&nbsp;to&nbsp;generate&nbsp;B2B&nbsp;leads&nbsp;and&nbsp;meet&nbsp;pipeline,&nbsp;and&nbsp;MQL/SQL&nbsp;targets</li><li>Define&nbsp;and&nbsp;manage&nbsp;the&nbsp;digital&nbsp;marketing&nbsp;budget,&nbsp;ensuring&nbsp;strong&nbsp;cost-efficiency,&nbsp;CAC,&nbsp;LTV,&nbsp;and&nbsp;overall&nbsp;ROIBuild&nbsp;and&nbsp;lead&nbsp;a&nbsp;structured&nbsp;experimentation&nbsp;roadmap&nbsp;(e.g.&nbsp;A/B&nbsp;testing,&nbsp;creative&nbsp;testing,&nbsp;landing&nbsp;page&nbsp;CRO)</li><li>Collaborate&nbsp;with&nbsp;Product&nbsp;Marketing,&nbsp;Content,&nbsp;Sales,&nbsp;and&nbsp;Operations&nbsp;to&nbsp;align&nbsp;campaigns&nbsp;with&nbsp;messaging,&nbsp;personas,&nbsp;funnel&nbsp;stages,&nbsp;and&nbsp;backend&nbsp;processes</li><li>Define&nbsp;KPIs&nbsp;and&nbsp;reporting&nbsp;structures,&nbsp;establish&nbsp;dashboards,&nbsp;implement&nbsp;marketing&nbsp;attribution&nbsp;models,&nbsp;and&nbsp;ensure&nbsp;scalable&nbsp;marketing&nbsp;operations&nbsp;processes&nbsp;and&nbsp;tooling</li><li>Drive&nbsp;SEO,&nbsp;organic&nbsp;traffic&nbsp;strategy,&nbsp;and&nbsp;website&nbsp;performance&nbsp;in&nbsp;collaboration&nbsp;with&nbsp;product&nbsp;and&nbsp;content&nbsp;teams</li><li>Manage&nbsp;and&nbsp;develop&nbsp;external&nbsp;agencies&nbsp;or&nbsp;freelancers&nbsp;where&nbsp;needed&nbsp;(SEM,&nbsp;creatives,&nbsp;CRO)</li><li>Mentor a small but high-performing team while contributing hands-on as needed.</li></ul> Your profile <ul><li>8+&nbsp;years&nbsp;in&nbsp;B2B&nbsp;digital/performance&nbsp;marketing,&nbsp;ideally&nbsp;in&nbsp;SaaS&nbsp;or&nbsp;tech&nbsp;scale-ups</li><li>Proven&nbsp;track&nbsp;record&nbsp;of&nbsp;leading&nbsp;and&nbsp;developing&nbsp;high-performing&nbsp;marketing&nbsp;teams</li><li>Strong experience managing budgets across Google Ads, LinkedIn, Meta, programmatic, and remarketing platforms</li><li>Deep understanding of full-funnel marketing, attribution models, conversion metrics, CAC, LTV, and ROI reporting</li><li>Proficient&nbsp;in&nbsp;marketing&nbsp;tools&nbsp;like&nbsp;HubSpot,&nbsp;Google&nbsp;Analytics&nbsp;and&nbsp;other&nbsp;relevant&nbsp;MarTech&nbsp;solutions.</li><li>A&nbsp;track&nbsp;record&nbsp;of&nbsp;measurable&nbsp;pipeline&nbsp;contribution&nbsp;through&nbsp;scalable&nbsp;growth&nbsp;initiatives</li><li>Strong&nbsp;analytical&nbsp;mindset&nbsp;with&nbsp;a&nbsp;passion&nbsp;for&nbsp;testing,&nbsp;optimisation,&nbsp;and&nbsp;constant&nbsp;iteration</li><li>Experience&nbsp;with&nbsp;marketing&nbsp;in&nbsp;complex&nbsp;or&nbsp;technical&nbsp;B2B&nbsp;environments&nbsp;is&nbsp;a&nbsp;strong&nbsp;plus</li><li>Exceptional&nbsp;collaboration&nbsp;and&nbsp;stakeholder&nbsp;management&nbsp;skills&nbsp;with&nbsp;the&nbsp;ability&nbsp;to&nbsp;align&nbsp;cross-functional&nbsp;teams</li><li>Fluent&nbsp;in&nbsp;both&nbsp;English&nbsp;and&nbsp;German</li><li>Valid work permit for Austria/Germany</li></ul> What we offer you PREWAVE&nbsp;AS&nbsp;A&nbsp;WORKPLACE <ul><li>Competitive&nbsp;Compensation&nbsp;and&nbsp;Benefits: You'll receive a competitive compensation package tailored to your qualifications, experience, and the role. In accordance with Austrian law, we are obliged to disclose that the minimum&nbsp;gross&nbsp;monthly&nbsp;salary&nbsp;for&nbsp;this&nbsp;position&nbsp;under&nbsp;the&nbsp;IT&nbsp;collective&nbsp;agreement&nbsp;is&nbsp;€4,485.</li><li>Inclusive&nbsp;and&nbsp;Supportive&nbsp;Work&nbsp;Environment: Join a dynamic team in a welcoming and inclusive atmosphere. We celebrate diversity and are committed to fostering a workplace where all backgrounds, identities, and experiences are valued. Your voice is important here.</li><li>Work-Life&nbsp;Balance: Your well-being matters. Enjoy flexible working hours and options for working from home to promote a healthy balance between your professional and personal life.</li></ul>What&nbsp;our&nbsp;employees&nbsp;love: <ul><li>Celebrate&nbsp;Your&nbsp;Birthday: Enjoy an extra vacation day to make your birthday special.</li><li>Health and Wellness Initiatives:&nbsp;Benefit&nbsp;from&nbsp;our&nbsp;Eversports&nbsp;partnership,&nbsp;mental&nbsp;health&nbsp;support,&nbsp;shiatsu&nbsp;sessions,&nbsp;and&nbsp;regular&nbsp;health&nbsp;check-ups.</li><li>Training and Development:&nbsp;Access&nbsp;company-wide&nbsp;German&nbsp;and&nbsp;soft&nbsp;skills&nbsp;training&nbsp;and&nbsp;work&nbsp;with&nbsp;your&nbsp;manager&nbsp;on&nbsp;your&nbsp;personal&nbsp;growth&nbsp;plan.</li><li>Engaging Team Events:&nbsp;Join&nbsp;us&nbsp;for&nbsp;cheese&nbsp;tastings,&nbsp;ping-pong&nbsp;tournaments,&nbsp;company&nbsp;dinners,&nbsp;seasonal&nbsp;celebrations,&nbsp;and&nbsp;more.</li><li>Office Snacks and Fruits:&nbsp;Stay&nbsp;energised&nbsp;with&nbsp;a&nbsp;variety&nbsp;of&nbsp;snacks&nbsp;and&nbsp;fresh&nbsp;fruits&nbsp;available&nbsp;in&nbsp;the&nbsp;office.</li><li>Your&nbsp;Device&nbsp;of&nbsp;Choice: Windows, MacOS, or Linux – pick your preferred setup.</li></ul>

Head of Digital Marketing (f/m/d)

About the Job

About the Company

Prewave

Similar Jobs

Digital Marketing Campaign Manager- India GDC, Gurgaon

Digital Marketing Campaign Manager- India GDC, Gurgaon

SENIOR MANAGER DIGITAL MARKETING GDM

SENIOR MANAGER DIGITAL MARKETING GDM

Director EMEA

Director EMEA

Product Manager (f/m/d)

Product Manager (f/m/d)

Director, Account Based Marketing

Director, Account Based Marketing

Senior Media & Digital Marketing Manager EMEA

Senior Media & Digital Marketing Manager EMEA

Senior Digital Marketing Manager

Senior Digital Marketing Manager

Senior Marketing Operations Manager

Senior Marketing Operations Manager

Head of Marketing & Brand (m/f/d)

Head of Marketing & Brand (m/f/d)

Senior Growth Marketing Specialist

Senior Growth Marketing Specialist