<div><div>Purpose To drive SensorFlow’s revenue pipeline by leading all lead generation initiatives, including outbound prospecting, digital and email campaigns, and strategic referrals. This role plays a critical bridge between Sales and Marketing, building high-quality hotel leads, nurturing demand, and accelerating top-of-funnel growth across key markets. Key Responsibilities<ol><li>Own and execute all lead generation strategies with Marketing, including:<ol><li>LinkedIn, Meta, and Google ad campaigns</li><li>Email automation and nurture sequences</li><li>Outbound prospecting (via tools like SalesQL, HubSpot, etc.)</li><li>Strategic partner referrals and customer referral programmes</li></ol></li><li>Design and manage outreach playbooks <ol><li>Tailored to different hotel profiles (e.g. city, resort, serviced residence) to engage decision-makers effectively.</li></ol></li><li>Collaborate with Strategic Accounts &amp; Sales<ol><li>Align targeting, qualify leads, and ensure follow-up cadence converts into Sales Qualified Leads (SQL).</li></ol></li><li>Track and report on performance<ol><li>Including cost per lead, lead-to-SQL conversion, and campaign ROI across all channels.</li></ol></li><li>Continuously test and optimise campaign performance<ol><li>Using A/B testing, segmentation, and messaging iterations.</li></ol></li></ol> Key Metrics<ol><li>Number of leads generated monthly</li><li>% of leads converting to SQLs</li><li>Cost per lead (CPL) and ROI per campaign</li><li>% contribution to total sales pipeline</li></ol> Why This Role Matters<ul><li>You’ll be the central engine for pipeline growth at SensorFlow, directly shaping the quality and volume of hotel leads we generate.</li><li>You’ll have the opportunity to lead initiatives that resonate deeply with hotel decision-makers and play a key role in SensorFlow’s expansion across Asia and beyond.</li><li>Your work helps connect hotels with solutions that improve their energy efficiency, operational visibility, and guest satisfaction, a powerful value proposition in today’s hospitality landscape.</li></ul></div></div>

SensorFlow is a Singapore government-funded company who make smart energy-efficient hotels a reality. Their wireless room automation &amp; energy management solutions are flexible, easy to install and have provided proven energy savings of up to 30% per room per year. Their goal is to make the world a greener place and develop new innovative, affordable sustainable solutions.

Sales Development Manager

<div><div>Purpose To drive SensorFlow’s revenue pipeline by leading all lead generation initiatives, including outbound prospecting, digital and email campaigns, and strategic referrals. This role plays a critical bridge between Sales and Marketing, building high-quality hotel leads, nurturing demand, and accelerating top-of-funnel growth across key markets. Key Responsibilities<ol><li>Own and execute all lead generation strategies with Marketing, including:<ol><li>LinkedIn, Meta, and Google ad campaigns</li><li>Email automation and nurture sequences</li><li>Outbound prospecting (via tools like SalesQL, HubSpot, etc.)</li><li>Strategic partner referrals and customer referral programmes</li></ol></li><li>Design and manage outreach playbooks&nbsp;<ol><li>Tailored to different hotel profiles (e.g. city, resort, serviced residence) to engage decision-makers effectively.</li></ol></li><li>Collaborate with Strategic Accounts &amp; Sales<ol><li>Align targeting, qualify leads, and ensure follow-up cadence converts into Sales Qualified Leads (SQL).</li></ol></li><li>Track and report on performance<ol><li>Including cost per lead, lead-to-SQL conversion, and campaign ROI across all channels.</li></ol></li><li>Continuously test and optimise campaign performance<ol><li>Using A/B testing, segmentation, and messaging iterations.</li></ol></li></ol> Key Metrics<ol><li>Number of leads generated monthly</li><li>% of leads converting to SQLs</li><li>Cost per lead (CPL) and ROI per campaign</li><li>% contribution to total sales pipeline</li></ol> Why This Role Matters<ul><li>You’ll be the central engine for pipeline growth at SensorFlow, directly shaping the quality and volume of hotel leads we generate.</li><li>You’ll have the opportunity to lead initiatives that resonate deeply with hotel decision-makers and play a key role in SensorFlow’s expansion across Asia and beyond.</li><li>Your work helps connect hotels with solutions that improve their energy efficiency, operational visibility, and guest satisfaction, a powerful value proposition in today’s hospitality landscape.</li></ul></div></div>

Sales Development Manager

About the Job

About the Company

Sensor Flow

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