Communications Lead

Who We Are

Arcadia is the technology company empowering energy innovators and consumers to fight the climate crisis. Our software and APIs are revolutionizing an industry held back by outdated systems and institutions by creating unprecedented access to the data and clean energy needed to make a decarbonized energy grid possible.

In 2014, Arcadia set out on its mission to break the fossil fuel monopoly and since then we have been knocking down the institutional barriers to unlock decarbonization.  To date, we have connected hundreds of thousands of consumers and small businesses with high-quality clean energy options. Fast forward to today, and now, we’re thinking even bigger.  We have launched Arc, an industry-defining SaaS platform that empowers developers and energy innovators to deliver their own custom, personalized energy experiences, accelerating the transformation of the industry from an analog energy system into a digitized information network.

Tackling one of the world’s biggest challenges requires out-of-the-box thinking & diverse perspectives. We’re building a team of individuals from different backgrounds, industries, & educational experiences. If you share our passion for ushering in the era of the clean electron, we look forward to learning what you would uniquely bring to Arcadia!

What we’re looking for:

We need a strategic, results-driven communications lead to join our marketing team. This role will be responsible for developing & executing PR programs that establish Arcadia as a trusted consumer brand and a leader in the renewable energy and tech industries.

To accelerate Arcadia’s ability to deliver on its mission, you will be responsible for driving brand and product credibility via earned media channels. You’ll accomplish this by leading the full PR function, including finding unique opportunities and managing relationships with the media both small and large. You’re right for this role if you have repeatedly demonstrated success in building strategic communications programs from scratch and have existing media relationships in the technology, business and clean energy sectors.

The right person for this role will be excited by the opportunity to earn Arcadia’s position as a thought leader, clean energy pioneer, and trusted household brand and will work closely with Brand Marketing, Product Marketing, functional owners and company leadership . 

Arcadia is headquartered in Washington, DC, and open to fully remote candidates.

#LI-REMOTE

 What you'll do:

• Lead Arcadia’s Brand Communications efforts and help scale the Arcadia Comms team 
• Develop media relations strategies and design streamlined processes to create earned media campaigns to share stories and earn Tier-1 media coverage at the intersection of technology, business and clean energy
• Elevate Arcadia’s brand awareness and position Arcadia as a trusted, authoritative technology company that’s solving a data, energy and climate problem
• Build and manage a thought leadership strategy, content and industry calendar and creation process  in partnership with our in-house creative team
• Develop a communications plan including strategy, goals, budget and tactics
• Maintain a keen understanding of technology x climate trends and launch rapid response statements to capture mindshare during industry and cultural moments
• Manage PR and Communications agency partners to execute PR strategies and processes
• Collaborate across marketing teams to create an editorial calendar and design content for  earned and owned media (MEDIUM, LinkedIn, Twitter) channels
• Leverage existing media relationships and cultivate new contacts within tech, business and renewable energy media and industry thought leaders
• Design an industry awards and conference speaking calendar, process and tool kit

What will help you succeed:

Must-haves:

• Passion for our mission, sustainability, & helping drive a clean-energy future
• 8-10+ years of experience creating and managing PR and media relations strategy in technology, SaaS and/or B2B. 
•  In-house (client side) experience at a start-up (Series C and later) or high-growth enterprise, with ability and experience to deliver results  in dynamic, hyper-growth environments 
• An egoless doer who is willing to roll up their sleeves when needed 
• Proven track record designing and leading successful national public relations campaigns
• High- proficiency in comms strategy and planning across owned, earned and paid channels.
• Strategic problem solver with the ability to think bigger picture, dive into the details, and deliver on communication, brand, and industry marketing needs.
• Experience writing, editing and publishing earned media content including press releases, thought leadership content, industry communications and social media content  featuring consistent messaging across all channels. Citable examples of passionate and creative B2B technology and clean energy content is a plus.
• Constant curiosity and capability to understand technical products, initiatives, and has the ability to break them down to comprehensive communications for the media and industry thought leaders.
• Clear communication style and ability to ruthlessly prioritize 
• Interest in leveraging their existing media relationships while building new ones that are managed in-house. Relationships in technology, business and clean energy - at both the national and local level - a plus.
• Strong leadership skills with a focus on collaboration, proactivity, and flexibility with a super power that rallys people and inspires others to get things done.
• Ability to thrive in a fast-paced environment & adapt to shifting priorities 

Nice-to-haves:

• Experience acting as a company spokesperson; comfortable and skilled in media interviews
• Ability to drive content creation, including SEO keyword development
• Local market and media landscape  knowledge 

Benefits:

• Market-based compensation (salary + equity)
• Healthcare, dental, vision, 401(k) and commuter benefits
• Paid Time Off (holidays, vacation, professional development, volunteer, parental leave)
• Professional development opportunities
• All-company lunches
• Free clean energy
• A chance to decarbonize and disrupt the energy sector

Eliminating carbon footprints, eliminating carbon copies.

 Here at Arcadia, we cultivate diversity, celebrate individuality, and believe unique perspectives are key to our collective success in creating a clean energy future. Arcadia is committed to equal employment opportunity regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any status protected by applicable federal, state, or local law. While we are currently unable to consider candidates who will require visa sponsorship, we welcome applications from all qualified candidates eligible to work in the United States.