<div class='\"job-descr' content> <h2 style='\"text-align:' justify margin-top: margin-bottom:>Marketing Operations Manager </h2> Location Preference: Remote India | Reports to: Head of Revenue Marketing <h3 style='\"margin-top:' margin-bottom:>About Bidgely</h3> Bidgely is transforming the energy industry with AI-powered analytics that puts customers at the center of the grid. As an up-and-coming leader in energy intelligence, we partner with utilities worldwide to harness the power of data for a cleaner, more reliable future. Our growth is accelerating and we’re looking for a Marketing Operations Manager who can help us scale smarter. <h3 style='\"margin-top:' margin-bottom:>The Opportunity</h3> We’re seeking a data-driven, tech-savvy, and customer-minded Marketing Operations Manager to be the backbone of our marketing engine. This role is critical to ensuring our campaigns run seamlessly, our analytics are trustworthy, and our customers enjoy a frictionless experience from first touch to closed deal. If you can bring order to complexity, make systems sing, and turn messy data into crystal-clear insights, all while building tools and processes that feel effortless to end users, then we want to meet you! <h3 style='\"margin-top:' margin-bottom:>Key Responsibilities</h3> <ul style='\"margin-top:' margin-bottom:> <li style='\"font-size:' font-family: montserrat sans-serif> Data Integrity &amp; Governance <ul> <li style='\"font-size:' font-family: montserrat sans-serif> Own the accuracy, completeness, and reliability of marketing data across the MarTech stack (Salesforce, Marketo, analytics, and integrated tools). </li> <li style='\"font-size:' font-family: arial sans-serif> Implement proactive processes to prevent data leakage and ensure objective, trustworthy reporting. </li> </ul> </li> <li style='\"font-size:' font-family: montserrat sans-serif> Marketing Technology &amp; Automation <ul> <li style='\"font-size:' font-family: montserrat sans-serif> Manage and optimize the MarTech stack to enable sophisticated segmentation, personalization, and lifecycle campaigns. </li> <li style='\"font-size:' font-family: arial sans-serif font-weight: bold> Partner with Demand Gen to design and execute automated lead nurture, scoring, and routing programs that accelerate pipeline velocity. </li> </ul> </li> <li style='\"font-size:' font-family: montserrat sans-serif> Analytics &amp; Insights <ul> <li style='\"font-size:' font-family: montserrat sans-serif> Develop dashboards, attribution models, and reporting frameworks that clearly show marketing’s influence on pipeline and revenue. </li> <li style='\"font-size:' font-family: montserrat sans-serif> Track channel and campaign performance across various regions and product lines. </li> <li style='\"font-size:' font-family: arial sans-serif font-weight: bold> Provide actionable insights that guide campaign strategy and budget allocation. </li> </ul> </li> <li style='\"font-size:' font-family: montserrat sans-serif> Process Optimization <ul> <li style='\"font-size:' font-family: montserrat sans-serif> Streamline complex workflows into scalable, intuitive processes for marketing, sales, and customer teams. </li> <li style='\"font-size:' font-family: montserrat sans-serif> Identify and eliminate bottlenecks in lead flow and campaign execution. </li> </ul> </li> <li style='\"font-size:' font-family: montserrat sans-serif> Cross-Functional Partnership <ul> <li style='\"font-size:' font-family: montserrat sans-serif> Collaborate closely with Sales Ops, Demand Gen, and Product Marketing to ensure smooth lead handoffs, accurate pipeline tracking, and unified data views. </li> <li style='\"font-size:' font-family: arial sans-serif font-weight: bold> Act as the operational bridge between marketing strategy and execution. </li> </ul> </li> <li style='\"font-size:' font-family: montserrat sans-serif> Compliance &amp; Best Practices <ul> <li style='\"font-size:' font-family: montserrat sans-serif> Ensure GDPR, CAN-SPAM, and global data privacy compliance. </li> <li style='\"font-size:' font-family: montserrat sans-serif> Champion best practices in campaign setup, database hygiene, and performance tracking. </li> </ul> </li> </ul> <ul style='\"margin-top:' margin-bottom:> <li style='\"font-size:' font-family: montserrat sans-serif> Budget Tracking and Campaign Orchestration <ul> <li style='\"font-size:' font-family: montserrat sans-serif> Track, monitor and report campaign spend </li> <li style='\"font-size:' font-family: montserrat sans-serif> Support campaign orchestration through project management (ex <a style='\"text-decoration:' none href="%5C%22http://monday.com%5C%22">Monday.com</a>) </li> <li style='\"font-size:' font-family: montserrat sans-serif> Support Demand Generation with execution of marketing campaigns (ex Marketo, social media posting, etc) </li> </ul> </li> </ul> <h3 style='\"margin-top:' margin-bottom:>Key Outcomes &amp; KPIs</h3> <h3 style='\"margin-top:' margin-bottom:>Audience Management, Data &amp; Systems</h3> <ul style='\"margin-top:' margin-bottom:> <li style='\"font-size:' font-family: montserrat sans-serif> <h3 style='\"margin-top:' margin-bottom:>Data Accuracy and Quality: Maintain data accuracy and ICP fit in lead, contact, and account records.</h3> </li> <li style='\"font-size:' font-family: montserrat sans-serif> <h3 style='\"margin-top:' margin-bottom:> Support a lean marketing tech stack and flow of data across systems </h3> </li> </ul> <h3 style='\"margin-top:' margin-bottom:>Funnel Management and Performance </h3> <ul style='\"margin-top:' margin-bottom:> <li style='\"font-size:' font-family: montserrat sans-serif> <h3 style='\"margin-top:' margin-bottom:>Smooth flow of inbound leads processed and routed with an agreed SLA</h3> </li> <li style='\"font-size:' font-family: montserrat sans-serif> <h3 style='\"margin-top:' margin-bottom:>Improved MQL-to-SQL conversion rate</h3> </li> <li style='\"font-size:' font-family: montserrat sans-serif> <h3 style='\"margin-top:' margin-bottom:> Improved Funnel Velocity by monitoring and improving time in lifecycle stages </h3> </li> </ul> <h3 style='\"margin-top:' margin-bottom:>Campaign Impact &amp; ROI</h3> <ul style='\"margin-top:' margin-bottom:> <li style='\"font-size:' font-family: montserrat sans-serif> <h3 style='\"margin-top:' margin-bottom:> Attribution Clarity: 100% of campaigns tracked with multi-touch attribution models. </h3> </li> <li style='\"font-size:' font-family: montserrat sans-serif> <h3 style='\"margin-top:' margin-bottom:>ROI Reporting: Deliver and maintain dashboards to show real time status of key marketing metrics across channels, regions, and solutions. Support insights for campaign iteration and ROI. </h3> </li> <li style='\"font-size:' font-family: montserrat sans-serif> <h3 style='\"margin-top:' margin-bottom:>Influenced Pipeline: Support Demand Gen to achieve growth in marketing-influenced pipeline.</h3> </li> </ul> <h3 style='\"margin-top:' margin-bottom:>Demand Generation Support </h3> <ul style='\"margin-top:' margin-bottom:> <li style='\"font-size:' font-family: montserrat sans-serif> <h3 style='\"margin-top:' margin-bottom:>Workflow Efficiency: Reduce campaign launch cycle time through automation and process improvements.</h3> </li> <li style='\"font-size:' font-family: arial sans-serif> Campaign execution support under the guidance of the Head of Demand Generation </li> </ul> <h3 style='\"margin-top:' margin-bottom:>Compliance &amp; Governance</h3> <ul style='\"margin-top:' margin-bottom:> <li style='\"font-size:' font-family: montserrat sans-serif> <h3 style='\"margin-top:' margin-bottom:> Regulatory Compliance: Zero violations of GDPR, CAN-SPAM, or other applicable laws. </h3> </li> <li style='\"font-size:' font-family: montserrat sans-serif> <h3 style='\"margin-top:' margin-bottom:>Database Health: Maintain &lt;3% bounce rate and &lt;0.1% spam complaint rate on outbound marketing campaigns.</h3> </li> </ul> <h3 style='\"margin-top:' margin-bottom:>What We’re Looking For</h3> <ul style='\"margin-top:' margin-bottom:> <li style='\"font-size:' font-family: montserrat sans-serif> 4+ years in Marketing Operations, preferably in a B2B SaaS or tech environment. </li> <li style='\"font-size:' font-family: montserrat sans-serif> Proven expertise in Revenue Operations tools: Salesforce, Marketo, etc </li> <li style='\"font-size:' font-family: montserrat sans-serif> Strong skills in data analysis, reporting, and troubleshooting complex systems integrations. </li> <li style='\"font-size:' font-family: montserrat sans-serif> A track record of implementing scalable processes that reduce complexity while improving user experience. </li> <li style='\"font-size:' font-family: montserrat sans-serif> Ability to translate technical concepts into easy-to-use solutions for non-technical teams. </li> <li style='\"font-size:' font-family: montserrat sans-serif> A proactive problem-solver who thrives in a fast-growing, innovative company. </li> <li style='\"font-size:' font-family: montserrat sans-serif> Ability to support overlap with US hours - must be available to work each day 5:30-8:30 pm IST. </li> </ul> <h3 style='\"margin-top:' margin-bottom:>Why Join Bidgely?</h3> <ul style='\"margin-top:' margin-bottom:> <li style='\"font-size:' font-family: montserrat sans-serif> Work at the forefront of energy innovation in a company on a strong upward trajectory. </li> <li style='\"font-size:' font-family: montserrat sans-serif> Collaborate with passionate, mission-driven teammates around the globe. </li> <li style='\"font-size:' font-family: montserrat sans-serif> Enjoy a culture that values ownership, creativity, and continuous improvement. </li> <li style='\"font-size:' font-family: montserrat sans-serif> Competitive salary, benefits, and growth opportunities. </li> </ul> </div>

Bidgely (which means "electricity" in Hindi) is a highly energetic and innovative startup working on something that has never been done before. They have developed ground-breaking analytics that can itemize home energy usage data to the appliance level without using any plug-level monitors. Now, they are setting out to deliver this technology to millions of households across the world and help save energy on a massive scale.

Marketing Operations Manager

<div class="\&quot;job-descr"> <h2>Marketing Operations Manager </h2> Location Preference: Remote India | Reports to: Head of Revenue Marketing <h3>About Bidgely</h3> Bidgely is transforming the energy industry with AI-powered analytics that puts customers at the center of the grid. As an up-and-coming leader in energy intelligence, we partner with utilities worldwide to harness the power of data for a cleaner, more reliable future. Our growth is accelerating and we’re looking for a Marketing Operations Manager who can help us scale smarter. <h3>The Opportunity</h3> We’re seeking a data-driven, tech-savvy, and customer-minded Marketing Operations Manager to be the backbone of our marketing engine. This role is critical to ensuring our campaigns run seamlessly, our analytics are trustworthy, and our customers enjoy a frictionless experience from first touch to closed deal. If you can bring order to complexity, make systems sing, and turn messy data into crystal-clear insights, all while building tools and processes that feel effortless to end users, then we want to meet you! <h3>Key Responsibilities</h3> <ul> <li> Data Integrity &amp; Governance <ul> <li> Own the accuracy, completeness, and reliability of marketing data across the MarTech stack (Salesforce, Marketo, analytics, and integrated tools). </li> <li> Implement proactive processes to prevent data leakage and ensure objective, trustworthy reporting. </li> </ul> </li> <li> Marketing Technology &amp; Automation <ul> <li> Manage and optimize the MarTech stack to enable sophisticated segmentation, personalization, and lifecycle campaigns. </li> <li> Partner with Demand Gen to design and execute automated lead nurture, scoring, and routing programs that accelerate pipeline velocity. </li> </ul> </li> <li> Analytics &amp; Insights <ul> <li> Develop dashboards, attribution models, and reporting frameworks that clearly show marketing’s influence on pipeline and revenue. </li> <li> Track channel and campaign performance across various regions and product lines. </li> <li> Provide actionable insights that guide campaign strategy and budget allocation. </li> </ul> </li> <li> Process Optimization <ul> <li> Streamline complex workflows into scalable, intuitive processes for marketing, sales, and customer teams. </li> <li> Identify and eliminate bottlenecks in lead flow and campaign execution. </li> </ul> </li> <li> Cross-Functional Partnership <ul> <li> Collaborate closely with Sales Ops, Demand Gen, and Product Marketing to ensure smooth lead handoffs, accurate pipeline tracking, and unified data views. </li> <li> Act as the operational bridge between marketing strategy and execution. </li> </ul> </li> <li> Compliance &amp; Best Practices <ul> <li> Ensure GDPR, CAN-SPAM, and global data privacy compliance. </li> <li> Champion best practices in campaign setup, database hygiene, and performance tracking. </li> </ul> </li> </ul> <ul> <li> Budget Tracking and Campaign Orchestration <ul> <li> Track, monitor and report campaign spend </li> <li> Support campaign orchestration through project management (ex <a href="%5C%22http://monday.com%5C%22">Monday.com</a>) </li> <li> Support Demand Generation with execution of marketing campaigns (ex Marketo, social media posting, etc) </li> </ul> </li> </ul> <h3>Key Outcomes &amp; KPIs</h3> <h3>Audience Management, Data &amp; Systems</h3> <ul> <li> <h3>Data Accuracy and Quality: Maintain data accuracy and ICP fit in lead, contact, and account records.</h3> </li> <li> <h3> Support a lean marketing tech stack and flow of data across systems </h3> </li> </ul> <h3>Funnel Management and Performance </h3> <ul> <li> <h3>Smooth flow of inbound leads processed and routed with an agreed SLA</h3> </li> <li> <h3>Improved MQL-to-SQL conversion rate</h3> </li> <li> <h3> Improved Funnel Velocity by monitoring and improving time in lifecycle stages </h3> </li> </ul> <h3>Campaign Impact &amp; ROI</h3> <ul> <li> <h3> Attribution Clarity: 100% of campaigns tracked with multi-touch attribution models. </h3> </li> <li> <h3>ROI Reporting: Deliver and maintain dashboards to show real time status of key marketing metrics across channels, regions, and solutions. Support insights for campaign iteration and ROI. </h3> </li> <li> <h3>Influenced Pipeline: Support Demand Gen to achieve growth in marketing-influenced pipeline.</h3> </li> </ul> <h3>Demand Generation Support </h3> <ul> <li> <h3>Workflow Efficiency: Reduce campaign launch cycle time through automation and process improvements.</h3> </li> <li> Campaign execution support under the guidance of the Head of Demand Generation </li> </ul> <h3>Compliance &amp; Governance</h3> <ul> <li> <h3> Regulatory Compliance: Zero violations of GDPR, CAN-SPAM, or other applicable laws. </h3> </li> <li> <h3>Database Health: Maintain &lt;3% bounce rate and &lt;0.1% spam complaint rate on outbound marketing campaigns.</h3> </li> </ul> <h3>What We’re Looking For</h3> <ul> <li> 4+ years in Marketing Operations, preferably in a B2B SaaS or tech environment. </li> <li> Proven expertise in Revenue Operations tools: Salesforce, Marketo, etc </li> <li> Strong skills in data analysis, reporting, and troubleshooting complex systems integrations. </li> <li> A track record of implementing scalable processes that reduce complexity while improving user experience. </li> <li> Ability to translate technical concepts into easy-to-use solutions for non-technical teams. </li> <li> A proactive problem-solver who thrives in a fast-growing, innovative company. </li> <li> Ability to support overlap with US hours - must be available to work each day 5:30-8:30 pm IST. </li> </ul> <h3>Why Join Bidgely?</h3> <ul> <li> Work at the forefront of energy innovation in a company on a strong upward trajectory. </li> <li> Collaborate with passionate, mission-driven teammates around the globe. </li> <li> Enjoy a culture that values ownership, creativity, and continuous improvement. </li> <li> Competitive salary, benefits, and growth opportunities. </li> </ul> </div>

Marketing Operations Manager

About the Job

About the Company

Bidgely

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