<p><b>Requisition ID:</b>  <span>90474</span> </p><p> </p><p>At Gexa Energy, a NextEra Energy Resources company, we provide reliable low-cost energy solutions. Focused on customer satisfaction, we offer innovative electricity plans tailored to the diverse needs of Texas homes and businesses. If you're passionate about making a difference in the energy industry and delivering exceptional customer experiences, join our team today.</p><p> </p><p><span style="font-size:16.0px;"><b>Position Specific Description</b></span></p><p></p><p>Come join our marketing team! We are seeking an experienced Paid Search Manager to lead online acquisition sales growth for our residential segment. This position will reside at our Houston, TX office and be responsible for developing and implementing strategies, tactics and campaigns to drive digital sales performance improvements</p><p> </p><p>In this hands-on role, the Paid Search manager will:</p><ul><li>Own, develop and manage our paid search strategies and external paid search agency</li><li>Manage, measure and evaluate paid search agency performance</li><li>Collaborate with analytics teams and external resources to drive data and insights improvements</li><li>Partner with the agency and analytics teams to deliver in-depth reporting, analysis, and insights to key stakeholders, providing an explanation of what is occurring in the paid search space</li><li>Oversee and drive ongoing optimization efforts to meet sales and cost per acquisition (CPA) targets</li><li>Collaborate with and advise agency partners on keyword analysis, bid management, negative keyword strategies, ad creative and landing page strategy</li><li>Have the capability to manage paid search campaigns internally</li></ul><p> </p><p>This individual must have strong, practical working experience managing paid search campaigns, including strategy, configuration, and optimization. The ideal candidate will have agency experience, as well as in-house marketing experience managing outside agencies. This position reports to the Director of Marketing and has direct oversight of digital agency partners to drive business performance.</p><p> </p><ul><li>Must have demonstrated strong written and oral communication skills.</li></ul><ul><li>Must have demonstrated experience driving paid search leads and sales growth for a recurring service model category and/or eCommerce</li></ul><ul><li>Ability to analyze ad platform and web analytics reporting to drive performance improvements</li><li>Experience working with creative services to produce compelling and results-driven ad copy and landing pages</li><li>Strong attention to detail</li><li>Must be comfortable with ambiguity    </li><li>Must be a self-starter</li><li>Must be comfortable leading strategy and then rolling up your sleeves to activate programs</li><li>Experience with developing and managing to a budget</li><li>Agency experience &amp; agency management experience both preferred</li><li>Google AdWords Certification a plus</li><li>Google Analytics Certification a plus</li></ul><p></p><div><div style="padding:10.0px 0.0px;border:1.0px solid transparent;"><div style="font-size:16.0px;"><h2 style="font-size:1.0em;margin:0.0px;">Job Overview</h2></div><div><p>Employees in this role are responsible for developing marketing plans, go-to-market strategies, and campaigns for new and existing products, assuring alignment with corporate and business strategy.This position manages always-on performance marketing programs, as well as short-term marketing campaigns to drive acquisition sales growth.</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent;"><div style="font-size:16.0px;"><h2 style="font-size:1.0em;margin:0.0px;">Job Duties &amp; Responsibilities</h2></div><div><ul><li>Translates business goals into actionable marketing strategy within a defined budget</li><li>Defines &amp; develops digital acquisition strategies with a focus on performance marketing channels and tactics  </li><li>Leverages digital marketing mix to drive online sales growth and overall new customer acquisition</li><li>Develops marketing and advertising campaigns and programs from strategic concept to completion</li><li>Develops profile of target customers, compelling positioning, and value proposition for existing and new products and services</li><li>Translates complex concepts and solutions into key messages</li><li>Recommends and implements changes to campaigns and web content to remain competitive in the digital marketplace and drive conversion</li><li>Consults internally on product messaging and develops campaigns to drive results</li><li>Advocates for the end user experience through data and research driven methods</li><li>Ensures alignment between Product, Business and Platform priorities in the context of overall strategy and goals</li><li>Performs other job-related duties as assigned</li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent;"><div style="font-size:16.0px;"><h2 style="font-size:1.0em;margin:0.0px;">Required Qualifications</h2></div><div><ul><li>Bachelor's Degree</li><li>Experience: 7+ years</li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent;"><div style="font-size:16.0px;"><h2 style="font-size:1.0em;margin:0.0px;">Preferred Qualifications</h2></div><div><ul><li>None</li></ul></div></div></div><p> </p><p>NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click <b><a href="https://www.nexteraenergy.com/careers/life-at-nextera/benefits.html">here</a></b> to learn more.</p><p> </p><p><b>Employee Group:</b>  Exempt<br><b>Employee Type:</b>  Full Time<br><b>Job Category:</b>  Marketing/Communications<br><b>Organization:</b>  <span>Gexa Energy, LP</span> <br><b>Relocation Provided:</b>  Yes, if applicable</p><p> </p><p><span style="font-size:12.0px;"><span><span style="color:#333333;">NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law.</span></span></span></p><p style="margin-bottom:11.0px;text-align:justify;"> </p><p style="margin-bottom:11.0px;text-align:justify;"><span style="font-size:12.0px;"><span><span style="color:#333333;">NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to </span><a href="mailto:recruiting-coordinator.sharedmailbox@nexteraenergy.com" style="color:blue;text-decoration:underline;"><span style="color:#0096db;">recruiting-coordinator.sharedmailbox@nexteraenergy.com</span></a><span style="color:#333333;">, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.</span></span></span></p><p style="margin-bottom:11.0px;text-align:justify;"> </p><p style="margin-bottom:11.0px;text-align:justify;"><span style="font-size:12.0px;"><span><span style="color:#333333;">NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.</span></span></span></p><p style="margin-bottom:11.0px;text-align:justify;"> </p><p style="margin-bottom:11.0px;text-align:justify;"><span style="font-size:12.0px;"><span><span style="color:#333333;">NextEra Energy <b>does not</b> accept any unsolicited resumes or referrals from <b>any third-party recruiting firms or agencies</b>. Please see our </span><a href="https://jobs.nexteraenergy.com/content/Third-Party-Recruiters/?locale=en_US&amp;previewLink=true&amp;referrerSave=false&amp;token=a4un1TiWoTYJimvq3RG1Jw%3D%3D" style="color:blue;text-decoration:underline;"><span style="color:#0096db;">policy</span></a><span style="color:#333333;"> for more information.</span></span></span></p><p><span style="font-size:10.0px;">.</span></p><p><span style="color:#ffffff;"><span style="font-size:4.0px;"><span></span> </span></span></p>

<p>NextEra Energy, Inc. (NYSE: NEE) is a leading clean energy company headquartered in Juno Beach, Florida. NextEra Energy owns two electric companies in Florida: Florida Power &amp; Light Company, which serves more than five million customer accounts in Florida and is the largest rate-regulated electric utility in the United States as measured by retail electricity produced and sold; and Gulf Power Company, which serves more than 460,000 customers in eight counties throughout Northwest Florida. NextEra Energy also owns a competitive energy business, NextEra Energy Resources, LLC, which, together with its affiliated entities, is the world&rsquo;s largest generator of renewable energy from the wind and sun and a world leader in battery storage. Through its subsidiaries, NextEra Energy generates clean, emissions-free electricity from eight commercial nuclear power units in Florida, New Hampshire, Iowa and Wisconsin. A Fortune 200 company and included in the S&amp;P 100 index, NextEra Energy has been recognized often by third parties for its efforts in sustainability, corporate responsibility, ethics and compliance, and diversity. NextEra Energy is ranked No. 1 in the electric and gas utilities industry on Fortune&rsquo;s 2019 list of &ldquo;World&rsquo;s Most Admired Companies&rdquo; and ranked among the top 25 on Fortune&rsquo;s 2018 list of companies that &ldquo;Change the World.&rdquo;</p>

Paid Search Manager

<p><b>Requisition ID:</b>&nbsp; <span>90474</span>&nbsp;</p><p>&nbsp;</p><p>At Gexa Energy, a NextEra Energy Resources company, we provide reliable low-cost energy solutions. Focused on customer satisfaction, we offer innovative electricity plans tailored to the diverse needs of Texas homes and businesses. If you're passionate about making a difference in the energy industry and delivering exceptional customer experiences, join our team today.</p><p>&nbsp;</p><p><span><b>Position Specific Description</b></span></p><p></p><p>Come join our marketing team! We are seeking an experienced Paid Search Manager to lead online acquisition sales growth for our residential segment. This position will reside at our Houston, TX office and be responsible for developing and implementing strategies, tactics and campaigns to drive digital sales performance improvements</p><p>&nbsp;</p><p>In this hands-on role, the Paid Search manager will:</p><ul><li>Own, develop and manage our paid search strategies and external paid search agency</li><li>Manage, measure and evaluate paid search agency performance</li><li>Collaborate with analytics teams and external resources to drive data and insights improvements</li><li>Partner with the agency and analytics teams to deliver in-depth reporting, analysis, and insights to key stakeholders, providing an explanation of what is occurring in the paid search space</li><li>Oversee and drive ongoing optimization efforts to meet sales and cost per acquisition (CPA) targets</li><li>Collaborate with and advise agency partners on keyword analysis, bid management, negative keyword strategies, ad creative and landing page strategy</li><li>Have the capability to manage paid search campaigns internally</li></ul><p>&nbsp;</p><p>This individual must have strong, practical working experience managing paid search campaigns, including strategy, configuration, and optimization. The ideal candidate will have agency experience, as well as in-house marketing experience managing outside agencies. This position reports to the Director of Marketing and has direct oversight of digital agency partners to drive business performance.</p><p>&nbsp;</p><ul><li>Must have demonstrated strong written and oral communication skills.</li></ul><ul><li>Must have demonstrated experience driving paid search leads and sales growth for a recurring service model category and/or eCommerce</li></ul><ul><li>Ability to analyze ad platform and web analytics reporting to drive performance improvements</li><li>Experience working with creative services to produce compelling and results-driven ad copy and landing pages</li><li>Strong attention to detail</li><li>Must be comfortable with ambiguity&nbsp;&nbsp;&nbsp;&nbsp;</li><li>Must be a self-starter</li><li>Must be comfortable leading strategy and then rolling up your sleeves to activate programs</li><li>Experience with developing and managing to a budget</li><li>Agency experience &amp; agency management experience both preferred</li><li>Google AdWords Certification a plus</li><li>Google Analytics Certification a plus</li></ul><p></p><div><div><div><h2>Job Overview</h2></div><div><p>Employees in this role are responsible for developing marketing plans, go-to-market strategies, and campaigns for new and existing products, assuring alignment with corporate and business strategy.This position manages always-on performance marketing programs, as well as short-term marketing campaigns to drive acquisition sales growth.</p></div></div><div><div><h2>Job Duties &amp; Responsibilities</h2></div><div><ul><li>Translates business goals into actionable marketing strategy within a defined budget</li><li>Defines &amp; develops digital acquisition strategies with a focus on performance marketing channels and tactics &nbsp;</li><li>Leverages digital marketing mix to drive online sales growth and overall new customer acquisition</li><li>Develops marketing and advertising campaigns and programs from strategic concept to completion</li><li>Develops profile of target customers, compelling positioning, and value proposition for existing and new products and services</li><li>Translates complex concepts and solutions into key messages</li><li>Recommends and implements changes to campaigns and web content to remain competitive in the digital marketplace and drive conversion</li><li>Consults internally on product messaging and develops campaigns to drive results</li><li>Advocates for the end user experience through data and research driven methods</li><li>Ensures alignment between Product, Business and Platform priorities in the context of overall strategy and goals</li><li>Performs other job-related duties as assigned</li></ul></div></div><div><div><h2>Required Qualifications</h2></div><div><ul><li>Bachelor's Degree</li><li>Experience: 7+ years</li></ul></div></div><div><div><h2>Preferred Qualifications</h2></div><div><ul><li>None</li></ul></div></div></div><p>&nbsp;</p><p>NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click <b><a href="https://www.nexteraenergy.com/careers/life-at-nextera/benefits.html">here</a></b> to learn more.</p><p>&nbsp;</p><p><b>Employee Group:</b> &nbsp;Exempt<br><b>Employee Type:</b>&nbsp;&nbsp;Full Time<br><b>Job Category:</b> &nbsp;Marketing/Communications<br><b>Organization:</b> &nbsp;<span>Gexa Energy, LP</span>&nbsp;<br><b>Relocation Provided:</b> &nbsp;Yes, if applicable</p><p>&nbsp;</p><p><span><span><span>NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law.</span></span></span></p><p>&nbsp;</p><p><span><span><span>NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to </span><a href="mailto:recruiting-coordinator.sharedmailbox@nexteraenergy.com"><span>recruiting-coordinator.sharedmailbox@nexteraenergy.com</span></a><span>, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.</span></span></span></p><p>&nbsp;</p><p><span><span><span>NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.</span></span></span></p><p>&nbsp;</p><p><span><span><span>NextEra Energy <b>does not</b> accept any unsolicited resumes or referrals from <b>any third-party recruiting firms or agencies</b>. Please see our </span><a href="https://jobs.nexteraenergy.com/content/Third-Party-Recruiters/?locale=en_US&amp;previewLink=true&amp;referrerSave=false&amp;token=a4un1TiWoTYJimvq3RG1Jw%3D%3D"><span>policy</span></a><span> for more information.</span></span></span></p><p><span>.</span></p><p><span><span><span></span>&nbsp;</span></span></p>

Paid Search Manager

About the Job

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NextEra Energy

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