Responsibilities / Tasks<ul><li>Develop and lead the annual marketing plan for the division and business units (BUs), including budgeting, short-term goals, and long-term strategies, in coordination with Division and BU Heads in India.</li><li>Ensure a consistent brand voice and image across business units, product lines, events, and promotional materials.</li><li>Supervise the execution and performance of marketing campaigns and Customer Relationship Management (CRM) initiatives; perform periodic local analytics reviews.</li><li>Plan and manage customer-facing events to build engagement and enhance the brand experience.</li><li>Work closely to drive and execute with GEA India management team and country Managing Director on strategic programs and projects as applicable.</li><li>Work closely with the GEA Global and/or Divisional Marketing and Branding team for alignment and execution of overarching marketing strategies.</li><li>Recommend and implement communication programs that enhance brand engagement and lead generation in collaboration with Division / BU Heads.</li><li>Drive integrated marketing communications, combining both digital and traditional media approaches.</li><li>Create and oversee messaging strategies and targeted campaigns that strengthen the company’s public image.</li><li>Develop and disseminate regular internal newsletters and company updates to stakeholders.</li><li>Design and produce marketing collaterals such as corporate presentations, brochures, audiovisual materials (AVs), and press releases, adhering to brand guidelines.</li><li>Manage internal communications across multiple platforms to ensure consistent messaging and employee engagement.</li><li>Handle and support as required, ad hoc marketing projects, including CSR initiatives, internal employee events, and other social functions.</li><li>Track and report ROI for all marketing campaigns to measure effectiveness and inform future initiatives.</li><li>Join social media groups and professional networks to stay updated and actively participate in industry discussions.</li><li>Network with industry experts, clients, and stakeholders to boost brand presence and business development efforts.</li><li>Conduct market intelligence gathering to provide insights for marketing strategies and support the sales and service teams with relevant data.</li></ul>Your Profile / QualificationsKey Skills &amp; Competencies:<ul><li>Strategic Marketing &amp; Planning</li><li>Corporate Communications</li><li>CRM Tools &amp; Analytics</li><li>Marketing Budget Management</li><li>Cross-Functional Collaboration</li><li>Digital &amp; Print Media Expertise</li><li>Marketing Event Planning &amp; Execution</li><li>Marketing Collateral / Material Design</li><li>Social Media Strategy &amp; Management</li><li>Internal Communication</li><li>ROI Tracking &amp; Campaign Evaluation</li><li>Industry Networking &amp; Thought Leadership</li><li>Market Intelligence &amp; Customer Insights</li></ul><div></div>Qualifications:<ul><li>Preferred Master’s degree in Marketing, Business Administration, Communications, or a related field.</li><li>15–20 years of relevant experience in marketing role, preferably in a multi business and a multi-national environment. Understanding of and experience in Engineering industry shall be an added advantage.</li></ul>Proven experience in managing budget, developing and executing marketing strategiesDid we spark your interest? Then please click apply above to access our guided application process.

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<div id="ember59" class="ember-view organization-about-module__content-consistant-cards-description">GEA is one of the largest technology suppliers for food processing and a wide range of other industries. The global group specializes in machinery, plants, as well as process technology and components. GEA provides sustainable solutions for sophisticated production processes in diverse end-user markets and offers a comprehensive service portfolio.</div>
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Manager - Marketing

Responsibilities / Tasks<ul><li>Develop and lead the annual marketing plan for the division and business units (BUs), including budgeting, short-term goals, and long-term strategies, in coordination with Division and BU Heads in India.</li><li>Ensure a consistent brand voice and image across business units, product lines, events, and promotional materials.</li><li>Supervise the execution and performance of marketing campaigns and Customer Relationship Management (CRM) initiatives; perform periodic local analytics reviews.</li><li>Plan and manage customer-facing events to build engagement and enhance the brand experience.</li><li>Work closely to drive and execute with GEA India management team and country Managing Director on strategic programs and projects as applicable.</li><li>Work closely with the GEA Global and/or Divisional Marketing and Branding team for alignment and execution of overarching marketing strategies.</li><li>Recommend and implement communication programs that enhance brand engagement and lead generation in collaboration with Division / BU Heads.</li><li>Drive integrated marketing communications, combining both digital and traditional media approaches.</li><li>Create and oversee messaging strategies and targeted campaigns that strengthen the company’s public image.</li><li>Develop and disseminate regular internal newsletters and company updates to stakeholders.</li><li>Design and produce marketing collaterals such as corporate presentations, brochures, audiovisual materials (AVs), and press releases, adhering to brand guidelines.</li><li>Manage internal communications across multiple platforms to ensure consistent messaging and employee engagement.</li><li>Handle and support as required, ad hoc marketing projects, including CSR initiatives, internal employee events, and other social functions.</li><li>Track and report ROI for all marketing campaigns to measure effectiveness and inform future initiatives.</li><li>Join social media groups and professional networks to stay updated and actively participate in industry discussions.</li><li>Network with industry experts, clients, and stakeholders to boost brand presence and business development efforts.</li><li>Conduct market intelligence gathering to provide insights for marketing strategies and support the sales and service teams with relevant data.</li></ul>Your Profile / QualificationsKey Skills &amp; Competencies:<ul><li>Strategic Marketing &amp; Planning</li><li>Corporate Communications</li><li>CRM Tools &amp; Analytics</li><li>Marketing Budget Management</li><li>Cross-Functional Collaboration</li><li>Digital &amp; Print Media Expertise</li><li>Marketing Event Planning &amp; Execution</li><li>Marketing Collateral / Material Design</li><li>Social Media Strategy &amp; Management</li><li>Internal Communication</li><li>ROI Tracking &amp; Campaign Evaluation</li><li>Industry Networking &amp; Thought Leadership</li><li>Market Intelligence &amp; Customer Insights</li></ul><div></div>Qualifications:<ul><li>Preferred Master’s degree in Marketing, Business Administration, Communications, or a related field.</li><li>15–20 years of relevant experience in marketing role, preferably in a multi business and a multi-national environment. Understanding of and experience in Engineering industry shall be an added advantage.</li></ul>Proven experience in managing budget, developing and executing marketing strategiesDid we spark your interest? Then please click apply above to access our guided application process.

Manager - Marketing

About the Job

About the Company

GEA

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