ABOUT KATE FARMSKate Farms is a company with heart. Our company was founded on the belief that good nutrition leads to good health, and good health opens the door to endless possibilities. That’s why our mission is to make nutrition the cornerstone of healthcare so people can live their best lives. We are a medical food company that makes complete nutrition formulas for people who have a medical need for liquid nutrition. Kate Farms works to be the place where a diverse mix of talented individuals want to come, stay, and do their best work. Ensuring a diverse and inclusive workplace where we learn from each other is at the core of Kate Farms’ values. We are an equal-opportunity employer and fully focused on equality; we believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us different. We invite you to do the best work of your life with us at Kate Farms. POSITION OVERVIEWThe Business Unit Director, Adult Portfolio, will lead the strategic direction, performance, and growth of Kate Farms’ Adult Portfolio. Reporting to the Vice President, Commercial Marketing, this role will oversee brand strategy, commercialization, and cross-functional execution across medical, eCommerce, Amazon, and retail channels for the complete Adult Portfolio. The Director will manage a brand management team driving alignment across marketing, sales, and operations to deliver revenue growth and long-term brand equity.This leader will be responsible for portfolio strategy, product lifecycle management, omnichannel marketing, and performance optimization. The ideal candidate is a strategic thinker, strong collaborator, and results-driven leader with deep experience in medical nutrition, consumer health, or wellness brands.WHAT YOU WILL DOPortfolio Strategy &amp; Commercial Execution·        Develops and owns the Adult Portfolio’s strategic roadmap and P&amp;L, aligning with company growth objectives and market dynamics.·        Directs Adult Portfolio GTM strategies and cross-functional launch execution, reformulations, and packaging updates.·        Implements pricing strategy for Adult Portfolio in alignment with enterprise framework.·        Ensure integration of Adult Portfolio initiatives into the broader commercial marketing plan.·        Partners with VP, Commercial Marketing to align Adult Portfolio initiatives with enterprise commercial strategy. ·        Represents Adult Portfolio in cross-functional leadership meetings and strategic planning sessions. ·        Escalates strategic portfolio decisions and investment recommendations to VP, Commercial Marketing. Team Leadership &amp; Development·        Manage and mentor the Senior Brand Manager and Associate Brand Manager.·        Support diverse hiring and related initiatives to meet company goals.·        Dedicated to building high-performing teams while also supporting employees’ career growth in individual ways.·        Invites and uses the opinions and perspectives of others.·        Set clear goals, KPIs, and development plans to support team growth and accountability. Omnichannel Marketing &amp; Engagement·        Leads Adult Portfolio omnichannel campaign strategy and budget allocation  targeting healthcare professionals (HCPs), caregivers, and adult consumers.·        Ensure consistent messaging and brand experience across digital, retail, Amazon, and medical channels.·        Partner with internal teams to develop tailored content and educational materials. Insights, Analytics &amp; Optimization·        Use data and insights to inform strategy, track performance, and optimize marketing investments.·        Conduct competitive analysis and audience segmentation to refine targeting and positioning. Financial Management &amp; Forecasting·        Owns Adult Portfolio P&amp;L, including revenue, margin and A&amp;P budget.·        Collaborate with Finance, Revenue Operations, and Sales to ensure profitability and commercial success.WE ARE LOOKING FOR SOMEONE WHO·        BA/BS in Marketing, Business, or related field; MBA preferred.·        10+ years of experience in brand management, product marketing, or commercial strategy in healthcare, OTC, or CPG.·        Proven leadership experience managing teams and cross-functional initiatives.·        Strong analytical skills and experience with KPI tracking, forecasting, and P&amp;L ownership.·        Expertise in omnichannel marketing and GTM strategy.·        Excellent communication and stakeholder management skills.·        Passion for mission-driven brands and commitment to Kate Farms’ values.·        Dedication to building high-performing teams while also supporting employees’ career growth in individual ways.·        Invites and uses the opinions and perspectives of others.·        Strong commitment to company mission and values.·        Ability to work independently and collaboratively in a fast-paced, dynamic environment.·        Respectfully shares and accepts feedback willingly from all levels of the organization.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.·        Effectively handle lifting of various objects weighing up to 12 pounds.·        While performing the essential functions of the job, the employee will be required to bend, stoop, kneel, reach, and climb stairs.·        Possess the ability to sit at a computer for extended periods of time.  WORK ENVIRONMENTThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.This position will work in a home/office environment with occasional trips to the corporate office or other meeting locations.  Requires 20% travel. It is Kate Farms policy that any position that requires regular interaction with healthcare professionals require that, if hired, you be vaccinated against COVID-19 unless you need a reasonable accommodation due to sincerely held religious beliefs, medical needs, or other reasons protected by applicable federal, state, and local law.  Compensation for this role is in the form of base salary plus a variable component that together comprise the On-Target-Earnings (OTE). The typical starting salary range for new hires in this role is listed below. This range represents the lowest to highest salary range we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Please note that base pay offered may vary depending on factors including your geographic location, job-related knowledge, skills, and experience.If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.  All job offers are contingent upon successful completion of background verification.$164,500 - $186,000 USDFor full-time salaried or hourly workers, our total rewards package also include the option to enroll in a company-matched 401k plan, as well as participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee’s eligible dependents.  Employees will also receive a generous  PTO benefit with a starting accrual of 15 days per year (prorated upon hire and increased by tenure),  two weeks of paid “Refresh” leave, 80 hours of paid sick leave annually, and 11 paid holidays throughout the calendar year.  Kate Farms offers a range of other benefits offered with an emphasis on employee well-being such as paid disability leave, paid parental / pregnancy leave, Flexible Spending Accounts (FSA), tuition reimbursement, an Employee Assistance Program, and more.NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization as directed by the management of the company.

Kate Farms was founded in 2012 by parents determined to save their daughter's life after a diagnosis of failure to thrive and is now the #1 recommended plant-based formula. These plant-based, organic formulas are made with easily digested organic pea protein and functional ingredients to support gut health, without common allergens or artificial sweeteners, flavors, colors, or preservatives. For oral or tube feeding use. Clinically proven to demonstrate improved tolerance, weight gain and adherence.

Business Unit Director, Adult

ABOUT KATE FARMSKate Farms is a company with heart. Our company was founded on the belief that good nutrition leads to good health, and good health opens the door to endless possibilities. That’s why our mission is to make nutrition the cornerstone of healthcare so people can live their best lives. We are a medical food company that makes complete nutrition formulas for people who have a medical need for liquid nutrition.&nbsp;Kate Farms works to be the place where a diverse mix of talented individuals want to come, stay, and do their best work. Ensuring a diverse and inclusive workplace where we learn from each other is at the core of Kate Farms’ values. We are an equal-opportunity employer and fully focused on equality; we believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us different. We invite you to do the best work of your life with us at Kate Farms.&nbsp;POSITION OVERVIEWThe Business Unit Director, Adult Portfolio, will lead the strategic direction, performance, and growth of Kate Farms’ Adult Portfolio. Reporting to the Vice President, Commercial Marketing, this role will oversee brand strategy, commercialization, and cross-functional execution across medical, eCommerce, Amazon, and retail channels for the complete Adult Portfolio. The Director will manage a brand management team driving alignment across marketing, sales, and operations to deliver revenue growth and long-term brand equity.This leader will be responsible for portfolio strategy, product lifecycle management, omnichannel marketing, and performance optimization. The ideal candidate is a strategic thinker, strong collaborator, and results-driven leader with deep experience in medical nutrition, consumer health, or wellness brands.WHAT YOU WILL DOPortfolio Strategy &amp; Commercial Execution·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develops and owns the Adult Portfolio’s strategic roadmap and P&amp;L, aligning with company growth objectives and market dynamics.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Directs Adult Portfolio GTM strategies and cross-functional launch execution, reformulations, and packaging updates.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Implements pricing strategy for Adult Portfolio in alignment with enterprise framework.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ensure integration of Adult Portfolio initiatives into the broader commercial marketing plan.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Partners with VP, Commercial Marketing to align Adult Portfolio initiatives with enterprise commercial strategy. ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Represents Adult Portfolio in cross-functional leadership meetings and strategic planning sessions. ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Escalates strategic portfolio decisions and investment recommendations to VP, Commercial Marketing.&nbsp;Team Leadership &amp; Development·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Manage and mentor the Senior Brand Manager and Associate Brand Manager.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Support diverse hiring and related initiatives to meet company goals.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Dedicated to building high-performing teams while also supporting employees’ career growth in individual ways.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Invites and uses the opinions and perspectives of others.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Set clear goals, KPIs, and development plans to support team growth and accountability.&nbsp;Omnichannel Marketing &amp; Engagement·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leads Adult Portfolio omnichannel campaign strategy and budget allocation &nbsp;targeting healthcare professionals (HCPs), caregivers, and adult consumers.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ensure consistent messaging and brand experience across digital, retail, Amazon, and medical channels.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Partner with internal teams to develop tailored content and educational materials.&nbsp;Insights, Analytics &amp; Optimization·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Use data and insights to inform strategy, track performance, and optimize marketing investments.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Conduct competitive analysis and audience segmentation to refine targeting and positioning.&nbsp;Financial Management &amp; Forecasting·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Owns Adult Portfolio P&amp;L, including revenue, margin and A&amp;P budget.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Collaborate with Finance, Revenue Operations, and Sales to ensure profitability and commercial success.WE ARE LOOKING FOR SOMEONE WHO·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; BA/BS in Marketing, Business, or related field; MBA preferred.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 10+ years of experience in brand management, product marketing, or commercial strategy in healthcare, OTC, or CPG.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Proven leadership experience managing teams and cross-functional initiatives.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong analytical skills and experience with KPI tracking, forecasting, and P&amp;L ownership.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Expertise in omnichannel marketing and GTM strategy.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Excellent communication and stakeholder management skills.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Passion for mission-driven brands and commitment to Kate Farms’ values.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Dedication to building high-performing teams while also supporting employees’ career growth in individual ways.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Invites and uses the opinions and perspectives of others.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong commitment to company mission and values.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ability to work independently and collaboratively in a fast-paced, dynamic environment.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Respectfully shares and accepts feedback willingly from all levels of the organization.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Effectively handle lifting of various objects weighing up to 12 pounds.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; While performing the essential functions of the job, the employee will be required to bend, stoop, kneel, reach, and climb stairs.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Possess the ability to sit at a computer for extended periods of time. &nbsp;WORK ENVIRONMENTThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.This position will work in a home/office environment with occasional trips to the corporate office or other meeting locations.&nbsp; Requires 20% travel.&nbsp;It is Kate Farms policy that any position that requires regular interaction with healthcare professionals require that, if hired, you be vaccinated against COVID-19 unless you need a reasonable accommodation due to sincerely held religious beliefs, medical needs, or other reasons protected by applicable federal, state, and local law.&nbsp;&nbsp;Compensation for this role is in the form of base salary plus a variable component that together comprise the On-Target-Earnings (OTE). The typical starting salary range for new hires in this role is listed below. This range represents the lowest to highest salary range we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Please note that base pay offered may vary depending on factors including your geographic location, job-related knowledge, skills, and experience.If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.&nbsp; All job offers are contingent upon successful completion of background verification.$164,500 - $186,000 USDFor full-time salaried or hourly workers, our total rewards package also include the option to enroll in a company-matched 401k plan,&nbsp;as well as participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee’s eligible dependents.&nbsp;&nbsp;Employees will also receive a generous &nbsp;PTO benefit with a starting accrual of 15 days per year (prorated upon hire and increased by tenure), &nbsp;two weeks of paid “Refresh” leave, 80 hours of paid sick leave annually, and 11 paid holidays throughout the calendar year.&nbsp; Kate Farms offers a range of other benefits offered with an emphasis on employee well-being such as paid disability leave, paid parental / pregnancy leave, Flexible Spending Accounts (FSA), tuition reimbursement, an Employee Assistance Program, and more.NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization as directed by the management of the company.&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;

Business Unit Director, Adult

About the Job

About the Company

Kate Farms

Similar Jobs

Director, Experiential Marketing

Director, Experiential Marketing

Brand Marketing Coordinator

Brand Marketing Coordinator

Business Unit Director, Pediatric

Business Unit Director, Pediatric

Senior Manager, HCP Brand Marketing & Education

Senior Manager, HCP Brand Marketing & Education

Territory Manager (New York City, NY)

Territory Manager (New York City, NY)

Strategic Communications & Marketing Team Member

Strategic Communications & Marketing Team Member

Marketing Director

Marketing Director

Senior Sales Manager

Senior Sales Manager

Director, Inside Sales

Director, Inside Sales

Territory Manager (Washington, DC)

Territory Manager (Washington, DC)