Location: London, UKType: Full-time Stage: Venture-backed, post launchAbout usWe’re reimagining how people take care of their health - starting with the gut.Our team brings together science, technology, and brand to create evidence-based products that help people feel and function better every day. Built on patented research and validated through clinical studies, our platform bridges cutting-edge microbiome science with a simple, trusted consumer experience.Since launch, we’ve supported tens of thousands of customers, established collaborations with leading research institutions and the NHS, and earned recognition from healthcare professionals across the UK.Now, we’re entering our next phase of growth - expanding our D2C presence, deepening retention, and scaling partnerships - to build the most trusted gut health brand in the world.If you’re a performance-driven builder excited to scale a mission-led brand from strong foundations to its next growth chapter, we’d love to meet you.<h3>About the Role</h3>We’re looking for a hands-on Head of Growth to own acquisition, retention, and lifecycle performance across the entire D2C funnel.You’ll partner closely with the founders and product teams to define and execute the growth roadmap - building the playbooks, systems, and creative engine that drive measurable results.This is a high-impact role for someone who loves data, experimentation, and making things happen fast.<h3>What You’ll Do</h3><ul><li>Own key D2C growth metrics - revenue, CAC, LTV, and contribution margin.</li><li>Lead and optimise paid channels - Meta, Google, TikTok, YouTube, influencer, and affiliate marketing.</li><li>Scale lifecycle and retention marketing - drive performance through email, SMS, packaging, and content.</li><li>Own the digital experience - manage CRO, website optimisation, and product merchandising (Shopify).</li><li>Launch and optimise new products, bundles, and pricing strategies - from concept to go-live.</li><li>Partner with product and brand to define the growth roadmap and align campaigns with launches and customer insights.</li><li>Use data to guide decisions - build dashboards, track performance, and forecast growth.</li><li>Collaborate with leadership on growth reporting and investor updates.</li><li>Build and lead a small, high-performance team - managing freelancers, agencies, and creative partners to scale execution.</li></ul><h3>About You</h3>Skills &amp; Experience<ul><li>5–8 years in growth, performance, or digital marketing - ideally in D2C, health, or consumer goods.</li><li>Proven success running and scaling paid acquisition channels with strong ROI.</li><li>Deep understanding of full-funnel performance and lifecycle marketing.</li><li>Experience with CRO, website optimisation, and e-commerce tools (Shopify preferred).</li><li>Comfortable managing agencies, freelancers, and cross-functional projects.</li><li>Analytical mindset with a strong grasp of growth metrics, experimentation, and attribution.</li><li>Excited to roll up your sleeves and build systems that scale.</li></ul>How You Work<ul><li>You’re hands-on and data-obsessed - you love testing, iterating, and finding signal through noise.</li><li>You act like an owner - balancing commercial impact with brand integrity.</li><li>You thrive in high-growth, fast-moving environments and value speed over perfection.</li><li>You’re curious, creative, and collaborative, and you care deeply about the product and customer experience.</li></ul><h3>Why This Role Is Exciting</h3><ul><li>Shape and scale the growth engine of a proven, science-backed health brand.</li><li>See the direct impact of your work - on business results and on people’s wellbeing.</li><li>Work closely with an experienced founding team in a high-trust, fast-paced environment.</li></ul>

FoodLabs is a pan-European Early Stage VC investor and venture studio for food, sustainability, and health. We strongly believe that entrepreneurship holds the key to pushing the boundaries in the food industry. Based in Berlin and founded by Christophe F. Maire, FoodLabs has built and invested in more than 30 early-stage FoodTech companies since 2016. We&rsquo;re backing the most ambitious, purpose-driven entrepreneurs, who are committed to changing the world&rsquo;s largest industry. With a thesis-driven and purpose-for-growth approach, FoodLabs invests in companies along the entire value chain of the food industry - 'from earth to earth'. FoodLabs has been an early investor in some of the most seminal, fastest-growing European FoodTech startups including Infarm, Meatable, Mushlabs, Sanity Group, Formo and Gorillas. In our FoodLabs studio we identify new opportunities to change the food industry, along with the most daring entrepreneurs and scientists that have what it takes to empower the transformation.

Head of Growth (gn) @ D2C Health & Wellness Start-Up, London

Location: London, UKType: Full-time Stage: Venture-backed, post launchAbout usWe’re reimagining how people take care of their health - starting with the gut.Our team brings together science, technology, and brand to create evidence-based products that help people feel and function better every day. Built on patented research and validated through clinical studies, our platform bridges cutting-edge microbiome science with a simple, trusted consumer experience.Since launch, we’ve supported tens of thousands of customers, established collaborations with leading research institutions and the NHS, and earned recognition from healthcare professionals across the UK.Now, we’re entering our next phase of growth - expanding our D2C presence, deepening retention, and scaling partnerships - to build the most trusted gut health brand in the world.If you’re a performance-driven builder excited to scale a mission-led brand from strong foundations to its next growth chapter, we’d love to meet you.<h3>About the Role</h3>We’re looking for a hands-on Head of Growth to own acquisition, retention, and lifecycle performance across the entire D2C funnel.You’ll partner closely with the founders and product teams to define and execute the growth roadmap - building the playbooks, systems, and creative engine that drive measurable results.This is a high-impact role for someone who loves data, experimentation, and making things happen fast.<h3>What You’ll Do</h3><ul><li>Own key D2C growth metrics - revenue, CAC, LTV, and contribution margin.</li><li>Lead and optimise paid channels - Meta, Google, TikTok, YouTube, influencer, and affiliate marketing.</li><li>Scale lifecycle and retention marketing - drive performance through email, SMS, packaging, and content.</li><li>Own the digital experience - manage CRO, website optimisation, and product merchandising (Shopify).</li><li>Launch and optimise new products, bundles, and pricing strategies - from concept to go-live.</li><li>Partner with product and brand to define the growth roadmap and align campaigns with launches and customer insights.</li><li>Use data to guide decisions - build dashboards, track performance, and forecast growth.</li><li>Collaborate with leadership on growth reporting and investor updates.</li><li>Build and lead a small, high-performance team - managing freelancers, agencies, and creative partners to scale execution.</li></ul><h3>About You</h3>Skills &amp; Experience<ul><li>5–8 years in growth, performance, or digital marketing - ideally in D2C, health, or consumer goods.</li><li>Proven success running and scaling paid acquisition channels with strong ROI.</li><li>Deep understanding of full-funnel performance and lifecycle marketing.</li><li>Experience with CRO, website optimisation, and e-commerce tools (Shopify preferred).</li><li>Comfortable managing agencies, freelancers, and cross-functional projects.</li><li>Analytical mindset with a strong grasp of growth metrics, experimentation, and attribution.</li><li>Excited to roll up your sleeves and build systems that scale.</li></ul>How You Work<ul><li>You’re hands-on and data-obsessed - you love testing, iterating, and finding signal through noise.</li><li>You act like an owner - balancing commercial impact with brand integrity.</li><li>You thrive in high-growth, fast-moving environments and value speed over perfection.</li><li>You’re curious, creative, and collaborative, and you care deeply about the product and customer experience.</li></ul><h3>Why This Role Is Exciting</h3><ul><li>Shape and scale the growth engine of a proven, science-backed health brand.</li><li>See the direct impact of your work - on business results and on people’s wellbeing.</li><li>Work closely with an experienced founding team in a high-trust, fast-paced environment.</li></ul>

Head of Growth (gn) @ D2C Health & Wellness Start-Up, London

About the Job

About the Company

FoodLabs

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