Digital Marketing Specialist (Remote)

Electrum is seeking a remote Digital Marketing Specialist with expertise in omnichannel advertising and SEO, to be part of the ongoing digital development for solar and sustainable energies. The Digital Marketing Specialist will execute and optimize a full-funnel B2C digital marketing plan across platforms, build campaigns that drive sales, and boost website traffic. The ideal candidate is an impact-driven, performance-oriented digital marketer with a passion for digital avenues that foster growth. They will be a key player in actively creating, managing, and improving highly effective advertising and organic channels that drive qualified leads and opportunities into Electrum properties. Partnering with Electrum’s Director of Marketing, you will bring campaigns to life, iterate on creative assets, and proactively identify opportunities to improve the effectiveness of digital marketing initiatives.

What you’ll be responsible for

• Proven experience in digital advertising campaign management across multiple channels including but not limited to; Google Ads, Bing Ads, Social Media, Display, and OTT/OTC Networks
• Comfortable managing and optimizing multiple paid and organic channels simultaneously on a daily basis
• Work closely with the stakeholders to propose growth opportunities on new and existing advertising channels
• Develop, execute, and evaluate email marketing and SMS campaigns to drive qualified leads into the sales pipeline
• Define and implement a strategic SEO roadmap for Electrum properties. Champion the overarching content strategy, link building, and web presence techniques to foster organic growth
• Make data-driven recommendations to the marketing and leadership teams
• Possess a data-first approach where the buyer's journey and attribution are clearly defined, measured, and reported
• Track and analyze campaign results, facilitate testing channels and collaborate to manage campaigns from initial planning to development, and launch. Provide insights on customer activation and engagement
• Collaborate with product and development teams to split test, optimize and continuously improve key website metrics
• Maintain and report on KPIs associated with digital marketing efforts including conversion rates, CAC, CPA, and LTV
• Communicate results on a regular basis. Work closely with demand generation to create and optimize a multi-funnel approach to generate MQLs

We’re looking for strong, impactful work experience, which typically includes:

• Bachelor’s degree in marketing, business, or related field required 
• Minimum 3+ years experience in digital advertising including Google Ads, Bing Ads, Social Media, Display, and OTT/OTC Networks.
• Minimum 3+ years in with SEO, SEM utilizing on-page and off-page techniques 
• Highly proficient and passionate about Conversion-Rate-Optimization (CRO)
• Experience with HTML/CSS preferred
• Proficiency in Google Analytics, Data Studio, or similar reporting tools
• Expertise in creating, managing, and reporting on digital marketing campaigns from start to finish 
• Meta/Facebook Blueprint certification is a plus
• Google ads and/or Google Analytics certification is a plus
• Proficiency in Google Suite, Slack, and macOS preferred

You may be the right person, if:

• You geek out on data-driven demand and performance marketing and you aren't afraid to give recommendations and share your ideas
• You are self-reliant, motivated, and love to build
• You exude positivity and meet problems head-on and view them as opportunities
• You have strong analytical skills; understand dashboard, hindsight, and reviews to report on the performance of the email programs
• You have strong problem-solving skills with the ability and willingness to take on challenges and roll up the sleeves to make things work
• You work effectively cross-functionally and maintain strong professional relationships with team members with the ability to create collaborative relationships, mediate disparate points of view, demonstrate professional maturity, and promote a strong sense of teamwork
• You've earned your battle scars in organizations that have experienced rapid growth, and you thrive in a dynamic environment
• Your previous experience has given you a purpose-focused mindset, and you're passionate about improving access to renewable and sustainable energy sources.

WHAT YOU COULD BE A PART OF
Electrum is on a mission to empower communities through transparency and choice to enable a better quality of life for all people. 
Homeowners are often left in the dark when trying to decide how to go solar - that's where Electrum comes in. We've automated the process of going solar and driving down costs and increasing adoption rates. Our online solar and renewable energy marketplace provides homeowners with expert advice and custom bids from a national network of vetted installers. We have a bidding platform with innumerable Solar Companies competing for our client's business. This results in great deals for consumers, and even more, a great experience! Sustainable energy is more important than ever and we're the leading force in the revolution.  
Behind our marketplace is a team of incredible people.
People that are committed to building the future of clean energy solutions while maintaining our core values of trust, transparency, and choice. Those core values extend beyond how we treat our customers and vendors; it is how we treat each other. We follow through with our promises, are fair in our approach, and strive to live up to our reputation as an advocate in the solar industry. 
We believe that at the intersection of our team and our mission, we provide the best customer experience in the industry.
We’re the trusted marketplace for some of the largest and most progressive utility companies in the country, and for consumer brands like LG. Our footing in the industry is strong, and we’re looking for talented people to help facilitate the next phase of our growth.  Working in a fast-growing company does not come without its challenges, but if you enjoy solving problems, impacting positive change, and innovating in an emerging market, then Electrum will provide you with a platform to do all of those things. 
As a fully distributed company with employees all over the United States, we empower our team members to be self-starters, giving them stewardship over their work and their environment, while providing continuous support.
Our teams are built on respect, trust, integrity, and a culture of accountability.  We care about our team and every person joining us, and because of that we also recognize that not everyone works well in a remote environment. We take several things into consideration during our hiring process. Learn about those Pre-Employment Remote Employee Considerations here.
At Electrum, we believe that the diversity of thoughts and backgrounds will cover our blind spots, will make us more innovative, and consequently will give us an advantage.
There are no glass ceilings at our company. Facilitating the upward mobility of our staff is an important KPI that we track for our managers. The Electrum team comes from all walks of life and we hire people from a variety of backgrounds, not just because it is the right thing to do, but because we celebrate the distinct contributions that diversity cultivates. This is why Electrum is a proud equal opportunity employer (EOE) and is committed to building an inclusive culture that empowers every individual regardless of race, color, ancestry, religion, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, sexual orientation, creative self-expression, age, marital status, disability, gender identity, gender expression, veteran status, disability, genetic information, or political views.
As an equal opportunity employer, we stay true to our mission of empowering communities and enabling a better quality of life by understanding that while we are smart alone, together we are genius. 
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