Paid Media Manager

About the role:
Aurora Solar is a fast-growing Series D company on a mission to create a future of solar energy for all. Aurora makes the software that is enabling society to transition to a world powered by solar power. It’s our goal to have every solar installation in the world pass through our software, which has already been used to design millions of solar projects. Named one of “The Best Remote-First Companies To Work for in 2022” by BuiltInSF.com and awarded #1 Solar Software platform by Solar Power World, Aurora is disrupting the energy industry and changing the course of history. 
This is a role focused on the ownership of our paid media executions. You will be responsible for the activation, optimization, and improvement of paid search, paid social, video, display, and other audience-based media activations. This is an in-house execution role with hands-on media optimization as a core responsibility.
You will be assisted by a department with expertise in analytics and insights, demand generation, content development, copywriting, and product positioning. 
The core of this position is the management of paid media with the goal to generate quality leads within our target market. This takes the form of management of evergreen campaigns, working with the Demand Generation team to deploy ABM initiatives, building remarketing cycles, and working to improve the acquisition of leads overall. You’ll also play a key role in the continued evolution of the go-to-market for the organization overall, including product-lead growth.
We are a passionate and diverse team that aspires to be the best place for the best people and we’re looking for talented individuals to accelerate our exponential growth as we continue to scale. If you are looking for a stimulating and fulfilling role, come join us!

What you’ll do:

• Manage paid search campaigns, hands-on
• In concert with the rest of the Marketing team, develop paid media integrations for demand generation campaigns
• Execute audience-based media campaigns, paid social, OLA, and OLV.
• Work with the analytics team to derive market insights from media performance data
• Work with the website/CRO team to improve full-funnel performance

What we value:

• An inquisitive and investigative approach to managing media
• A continuous desire to learn
• Enjoying “going down the rabbit hole”
• Deep understanding of how real people act and react to real digital media
• Experiencing managing both search and audience-based media campaigns

Aurora is dedicated to building a diverse and inclusive workforce of people who believe in and are passionate about creating a future of solar energy for all. We are an equal opportunity employer, we welcome and consider qualified applicants regardless of gender identity, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences. We encourage you to apply even if you believe that you do not meet all of the above criteria!
For San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.